I blend academic insight with corporate strategy, backed by an MBA in Marketing and ongoing DBA studies. My expertise spans expert lecturing, motion graphics design, and corporate training strategy. I specialize in content enablement and brand engagement, driving measurable results through a high-impact video content strategy (100+ modules) and award-winning documentary leadership. I mentor teams, apply strategic planning, and maintain a growing interest in AI technologies.

Hesham Abdalla

I blend academic insight with corporate strategy, backed by an MBA in Marketing and ongoing DBA studies. My expertise spans expert lecturing, motion graphics design, and corporate training strategy. I specialize in content enablement and brand engagement, driving measurable results through a high-impact video content strategy (100+ modules) and award-winning documentary leadership. I mentor teams, apply strategic planning, and maintain a growing interest in AI technologies.

Available to hire

I blend academic insight with corporate strategy, backed by an MBA in Marketing and ongoing DBA studies. My expertise spans expert lecturing, motion graphics design, and corporate training strategy.

I specialize in content enablement and brand engagement, driving measurable results through a high-impact video content strategy (100+ modules) and award-winning documentary leadership. I mentor teams, apply strategic planning, and maintain a growing interest in AI technologies.

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Language

Arabic
Fluent
English
Fluent
Italian
Advanced

Work Experience

Motion Graphics eLearning Designer at Valeo
December 1, 2023 - November 1, 2025
Led conceptualization and development of 100+ brand-aligned eLearning modules for a global audience, ensuring messaging accuracy across Sales and Product. Spearheaded video production for internal campaigns, contributing to a ~30% increase in engagement and comprehension of new technologies. Managed end-to-end production pipeline with instructional designers and SMEs to translate complex technical information into engaging visuals. Translated client needs and brand objectives into actionable media strategies using After Effects, Premiere Pro, Camtasia, and Vyond.
Digital Marketing Manager (Part-Time) at Infinity Corp.
July 1, 2022 - July 1, 2022
Directed all social media content strategy and execution to maintain consistent brand messaging across multiple digital platforms. Developed and executed strategies for customer acquisition and conversion, focusing on driving high-quality traffic to the website. Executed paid campaigns on social platforms and created email campaigns targeting key segments. Used analytics to measure success, informing budget allocation and strategy refinement.
Expert Lecturer at MSA University
October 1, 2020 - November 1, 2025
Supervised and mentored over 500 students in advanced persuasive communication, public relations, and social media strategy. Developed curricula translating storytelling techniques into branding and PR campaigns. Managed tutorials, labs, and review sessions, demonstrating leadership in educational content delivery and peer development. Guided student teams in the development, execution, and analysis of simulated social media campaigns.
Video Editor & VFX Compositor at Rush&Rolling Media Production
July 1, 2020 - July 1, 2020
Managed post-production tasks, including general compositing, rotoscoping, and integration of motion graphics, dialogues, and sound effects to align with brand guidelines.
Freelance Videographer and Video Editor at Self-employed / Freelance
December 31, 2023 - December 31, 2023
Directed the strategic creation of 20+ promotional video campaigns for diverse corporate clients, resulting in an average 40% increase in client social media visibility and boosts in brand engagement. Managed end-to-end production of marketing assets including press kits and event recaps. Collaborated with client marketing teams to define, conceptualize, and execute brand messaging strategies.
Intern Video Editor at Al Pingüino Media Production
January 1, 2018 - January 1, 2018
Gained foundational experience in shooting, editing, and designing video ads/animations for product illustration and social media campaigns.
Video Editor at Frames for Media
July 1, 2018 - July 1, 2018
Shot footage for social media content; filmed and edited green screen footage; edited original product videos and photos to create lifestyle and environmental scenarios; produced videos for social media and original series.

Education

Doctor of Business Administration (DBA) at Arab Academy for Science Technology & Maritime Transport (AASTMT)
January 11, 2030 - November 1, 2025
Master of Business Administration (MBA) - Marketing Major at Arab Academy for Science Technology & Maritime Transport (AASTMT)
January 11, 2030 - May 1, 2023
Masters, Mass Communication/Media Studies at Institute of Arab Research and Studies
January 11, 2030 - November 1, 2025
Bachelor’s in Mass Communication at Modern Sciences and Arts University (MSA), Egypt
January 11, 2030 - May 1, 2018

Qualifications

Customer Relationship Management (CRM)
January 11, 2030 - November 1, 2025
Digital Advertising
January 11, 2030 - November 1, 2025
Certified Marketing Insider
January 11, 2030 - November 1, 2025
Marketing Solutions Fundamentals
January 11, 2030 - November 1, 2025
Master Storytelling in Presentations
January 11, 2030 - November 1, 2025
Articulate Storyline Essential Training
January 11, 2030 - November 1, 2025
Project Management & Leadership
January 11, 2030 - November 1, 2025

Industry Experience

Media & Entertainment, Education, Professional Services