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I'm a marketing professional focused on digital content, campaign delivery, and cross-functional collaboration. I excel at updating web and app content to a high standard, coordinating with SEO and UX teams, and driving end-to-end campaigns. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. I have built strong relationships with stakeholders and agencies to deliver multi-channel campaigns. I'm passionate about music and live performances, and I enjoy expanding my knowledge in content creation and brand marketing to make a meaningful impact in my work.…I'm a marketing professional focused on digital content, campaign delivery, and cross-functional collaboration. I excel at updating web and app content to a high standard, coordinating with SEO and UX teams, and driving end-to-end campaigns. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. I have built strong relationships with stakeholders and agencies to deliver multi-channel campaigns. I'm passionate about music and live performances, and I enjoy expanding my knowledge in content creation and brand marketing to make a meaningful impact in my work.

Hettie Lyons

Content Producer, Content Creator, Digital Marketer, +2

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I'm a marketing professional focused on digital content, campaign delivery, and cross-functional collaboration. I excel at updating web and app content to a high standard, coordinating with SEO and UX teams, and driving end-to-end campaigns. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. I have built strong relationships with stakeholders and agencies to deliver multi-channel campaigns. I'm passionate about music and live performances, and I enjoy expanding my knowledge in content creation and brand marketing to make a meaningful impact in my work.…I'm a marketing professional focused on digital content, campaign delivery, and cross-functional collaboration. I excel at updating web and app content to a high standard, coordinating with SEO and UX teams, and driving end-to-end campaigns. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. I have built strong relationships with stakeholders and agencies to deliver multi-channel campaigns. I'm passionate about music and live performances, and I enjoy expanding my knowledge in content creation and brand marketing to make a meaningful impact in my work.

Available to hire

I’m a marketing professional focused on digital content, campaign delivery, and cross-functional collaboration. I excel at updating web and app content to a high standard, coordinating with SEO and UX teams, and driving end-to-end campaigns. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. I have built strong relationships with stakeholders and agencies to deliver multi-channel campaigns.

I’m passionate about music and live performances, and I enjoy expanding my knowledge in content creation and brand marketing to make a meaningful impact in my work.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital content executive at Volkswagen Group

June 24, 2024 - August 8, 2025

Assisted in managing the Škoda UK website and Digital Assistant retailer app, updating content in a timely manner to a high standard. Led delivery and promotion of tactical campaigns online, including new cars, used cars and aftersales events. My efforts contributed to exceeding performance targets in the Spring aftersales event by 211%. Supported the digital launch of the Škoda Elroq, including teaser, world premiere, and model landing pages, as well as the integration of Elroq on the Digital Assistant retailer app. Collaborated cross-functionally to ensure success. Since October 2024, these pages reached 406k users, and the Elroq accounted for 32% of Škoda's total lead volume. Proactively improved website and app functionality, content, and user journey by coordinating with SEO and UX agencies, and using Content Square analysis to enhance the customer journey. Completed a restructure of model landing pages to provide consistency across the range. Supported the end-to-end delivery of a social media campaign for the Chelsea FC Women partnership. This included briefing, creative review, production, on-shoot support, final review of assets, and multi-channel delivery. Built strong relationships with stakeholders, agencies, and the Chelsea partnership team.