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Hi! I’m Crystal, a visual designer with 10+ years of experience shaping consumer brands that connect. My main expertise is in brand and packaging design for CPG companies. I excel at building visual systems, positioning brands, building and directing creative concepts, and collaborating across teams to bring ideas to life through empathic, story-driven design. I believe good design should be both thoughtful and expressive, rooted in strategy but never afraid to show personality. Examples of my work can be found on my online portfolio: crystalmolascon.myportfolio.com…Hi! I’m Crystal, a visual designer with 10+ years of experience shaping consumer brands that connect. My main expertise is in brand and packaging design for CPG companies. I excel at building visual systems, positioning brands, building and directing creative concepts, and collaborating across teams to bring ideas to life through empathic, story-driven design. I believe good design should be both thoughtful and expressive, rooted in strategy but never afraid to show personality. Examples of my work can be found on my online portfolio: crystalmolascon.myportfolio.com

Crystal Molascon

Designer, Graphic Designer, Brand Designer, +3

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Hi! I’m Crystal, a visual designer with 10+ years of experience shaping consumer brands that connect. My main expertise is in brand and packaging design for CPG companies. I excel at building visual systems, positioning brands, building and directing creative concepts, and collaborating across teams to bring ideas to life through empathic, story-driven design. I believe good design should be both thoughtful and expressive, rooted in strategy but never afraid to show personality. Examples of my work can be found on my online portfolio: crystalmolascon.myportfolio.com…Hi! I’m Crystal, a visual designer with 10+ years of experience shaping consumer brands that connect. My main expertise is in brand and packaging design for CPG companies. I excel at building visual systems, positioning brands, building and directing creative concepts, and collaborating across teams to bring ideas to life through empathic, story-driven design. I believe good design should be both thoughtful and expressive, rooted in strategy but never afraid to show personality. Examples of my work can be found on my online portfolio: crystalmolascon.myportfolio.com

Available to hire

Kalamazoo, United States

Hi! I’m Crystal, a visual designer with 10+ years of experience shaping consumer brands that connect.

My main expertise is in brand and packaging design for CPG companies. I excel at building visual systems, positioning brands, building and directing creative concepts, and collaborating across teams to bring ideas to life through empathic, story-driven design.

I believe good design should be both thoughtful and expressive, rooted in strategy but never afraid to show personality.

Examples of my work can be found on my online portfolio: crystalmolascon.myportfolio.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Designer at Newell Brands

January 1, 2018 - Present

Led cross-functional design teams in omnichannel brand refresh projects for in-house CPG brands (Graco, Mr. Coffee, Crockpot), delivering packaging, merchandising, digital content, and brand identities. Translated consumer insights into differentiated design aligned with strategic positioning; used AI tools (ChatGPT, Midjourney, Firefly) to validate voice, tone, and visuals for target audiences. Directed photoshoots and managed external vendors. Created brand guidelines, 3D renderings, and production-ready files; reviewed proofs for brand consistency. Presented concepts with clear narratives to stakeholders, led brainstorms and critiques, and mentored junior designers and interns.

Graphic Designer at SGK INC.

July 8, 2013 - December 22, 2017

Early career role focused on packaging design and production for CPG clients. Contributed to concept development, vendor collaboration, and execution across packaging formats.