Digital Marketing Manager & Specialist at Digital Wave Media

Led the development and execution of Facebook Ads strategies for a portfolio of clients, generating over 1,000 leads/sales per month. Achieved a 30% reduction in CPA through continuous optimization and precise audience targeting. Created and managed dynamic Facebook Ads for e-commerce clients, contributing to significant online sales growth. Collaborated with the marketing team to implement locally targeted content and tactics that resonated with the community. Implemented A/B testing and data-driven optimizations to maximize conversions across platforms.

Local SEO Manager at Pure Life Organics

Led local SEO initiatives for a multi-location brand, resulting in a 45% increase in organic local traffic and a 30% uplift in in-store visits. Implemented a review acquisition strategy that boosted positive reviews by 60% and enhanced online reputation. Coordinated with content and marketing teams to create locally resonant content and improve search rankings across locations.

Digital Marketing Manager at Global Horizons Travel

Directed development and execution of Facebook Ads strategies for a portfolio of travel clients, driving substantial lead generation and inquiries. Led multi-channel campaigns and optimized on a monthly cadence to improve ROI and brand visibility across markets.