I’m a Product Designer with 10+ years of experience across product, textile, apparel and graphic design. I blend traditional craft with AI-powered visual creation, combining prompt engineering with design expertise to produce ultra-realistic images using tools like MidJourney. I’m skilled in UX/UI design and use a user-centered approach to create cohesive, high-impact visuals for digital products, web platforms, and ecommerce. I bridge classic design practices with modern AI-driven workflows to deliver future-ready solutions. I thrive in cross-disciplinary teams, translating trends into commercial concepts and leading visual direction from concept to production.

Anna

I’m a Product Designer with 10+ years of experience across product, textile, apparel and graphic design. I blend traditional craft with AI-powered visual creation, combining prompt engineering with design expertise to produce ultra-realistic images using tools like MidJourney. I’m skilled in UX/UI design and use a user-centered approach to create cohesive, high-impact visuals for digital products, web platforms, and ecommerce. I bridge classic design practices with modern AI-driven workflows to deliver future-ready solutions. I thrive in cross-disciplinary teams, translating trends into commercial concepts and leading visual direction from concept to production.

Available to hire

I’m a Product Designer with 10+ years of experience across product, textile, apparel and graphic design. I blend traditional craft with AI-powered visual creation, combining prompt engineering with design expertise to produce ultra-realistic images using tools like MidJourney. I’m skilled in UX/UI design and use a user-centered approach to create cohesive, high-impact visuals for digital products, web platforms, and ecommerce.

I bridge classic design practices with modern AI-driven workflows to deliver future-ready solutions. I thrive in cross-disciplinary teams, translating trends into commercial concepts and leading visual direction from concept to production.

See more

Language

Dutch
Fluent
English
Advanced
German
Advanced

Work Experience

Senior Designer at Heckett Home & Living BV
January 1, 2015 - Present
Translated trends into commercially successful collections. Designed patterns, artworks and color stories. Led visual direction and supported DTP teams. Collaborated with buyers and Far-East supplier. Used AI-assisted tools for concept development and visualization. Worked with clients such as Lidl, Leen Bakker, Wehkamp, FonQ, Swiss Sense, Manor.
Designer at Best Buy Home / Suzhou In China
January 1, 2023 - January 1, 2024
Developed designs, packaging and visualizations based on briefs for international private-label clients. Collaborated across continents and cultures. Supported fast-paced, high-volume development processes.
Graphic Designer at Freelancing
January 1, 2010 - Present
Delivered branding, packaging, print and visual concepts with a strong focus on visual consistency and brand identity. Designed logos, patterns and marketing assets for digital and print. Coordinated photoshoots, visual styling and basic visualizations. Supported brand launches and re-branding projects with campaign-ready materials. Worked on UX/UI and brand visuals to ensure a clear and consistent brand look across all materials.
Product Designer - Bags & Leather at Quandt&Quandt
January 1, 2011 - January 1, 2015
Designed and developed multiple bag and leather goods collections from concept to production. Created hand sketches, Illustrator drawings and detailed technical packs. Worked with leather, hardware, linings and construction details. Coordinated sampling, prototype reviews and final approval. Collaborated with manufacturers and premium clients, incl. Sissy Boy.
E-Commerce Shop Owner at Fannastic
January 1, 2015 - January 1, 2017
Founded and developed own accessories brand. Designed products, branding and visual identity. Gained strong insight into brand positioning and consumer connection.
Design Assistant at Scholten en Baijings
January 1, 2012 - January 1, 2013
Supported product and pattern development. Created color schemes and visual presentations. Worked on projects for HAY, Maharam and IKEA. Participated in studio exhibitions.
Graphic Designer at Freelancig
January 1, 2010 - Present
Delivered branding, packaging, print and visual concepts with a strong focus on visual consistency and brand identity. Designed logos, patterns and marketing assets for digital and print. Coordinated photoshoots, visual styling and basic visualizations. Supported brand launches and re-branding projects with campaign-ready materials. Worked on UX/UI and brand visuals to ensure a clear and consistent brand look across all materials.
E-Commerce Shop - Owner at Fannastic
January 1, 2015 - December 31, 2017
Founded and developed own accessories brand. Designed products, branding and visual identity. Gained strong insight into brand positioning and consumer connection.

Education

Bachelor's Degree in Product Design at ArtEZ Institute of Art
January 1, 2009 - January 1, 2013
Product Design (Bachelor) at ArtEZ Institute of Art
January 1, 2009 - January 1, 2013

Qualifications

1st Place in Warm Sweater Day Sustainable Competition, Design Category
January 11, 2030 - January 26, 2026

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Other