I’m Hiba, a multidisciplinary creative and illustrator specializing in branding, campaign design, social media, typography, and art direction. I enjoy shaping bold visual identities and translating ideas into thoughtful, impactful brand experiences—bringing a mix of concept development and hands-on design across digital and print. With a strong foundation in industrial & product design as well as graphic design, I’ve worked from Beirut to the UAE across roles from Graphic Designer to Senior Art Director and Freelance Design Director. Over the years, I’ve supported clients through concepting, visual direction, and production—using tools like Adobe Creative Suite and Procreate—to deliver cohesive, engaging work that stands out.…

Hiba Yassine

I’m Hiba, a multidisciplinary creative and illustrator specializing in branding, campaign design, social media, typography, and art direction. I enjoy shaping bold visual identities and translating ideas into thoughtful, impactful brand experiences—bringing a mix of concept development and hands-on design across digital and print. With a strong foundation in industrial & product design as well as graphic design, I’ve worked from Beirut to the UAE across roles from Graphic Designer to Senior Art Director and Freelance Design Director. Over the years, I’ve supported clients through concepting, visual direction, and production—using tools like Adobe Creative Suite and Procreate—to deliver cohesive, engaging work that stands out.…

Available to hire

I’m Hiba, a multidisciplinary creative and illustrator specializing in branding, campaign design, social media, typography, and art direction. I enjoy shaping bold visual identities and translating ideas into thoughtful, impactful brand experiences—bringing a mix of concept development and hands-on design across digital and print.

With a strong foundation in industrial & product design as well as graphic design, I’ve worked from Beirut to the UAE across roles from Graphic Designer to Senior Art Director and Freelance Design Director. Over the years, I’ve supported clients through concepting, visual direction, and production—using tools like Adobe Creative Suite and Procreate—to deliver cohesive, engaging work that stands out.

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Work Experience

Freelance Design Director at Home Bakery
March 1, 2025 - September 1, 2025
Freelance Design Director at Factory People
June 1, 2024 - February 1, 2025
Freelance Senior Designer at Memac Ogilvy
March 1, 2024 - May 1, 2024
Design Director at Independent Food Company
March 1, 2023 - November 1, 2023
Senior Art Director at Independent Food Company
November 1, 2021 - March 1, 2023
Art Director at Clap Clap
October 1, 2020 - October 1, 2021
Art Director at Clap Clap
February 1, 2019 - October 1, 2020
Graphic Designer at Paperview Design
October 1, 2017 - February 1, 2019
Graphic Designer at Saatchi & Saatchi
July 1, 2017 - August 1, 2017
Graphic Designer at May Chidiac Foundation
September 1, 2015 - September 1, 2016
Freelance Design Director
September 1, 2011 - Present
Freelance design leadership supporting brand identity, visual direction, and design production across campaigns, social media, typography, and illustration. Collaborates with clients to develop cohesive creative concepts and deliver polished brand assets.
Freelance Design Director at Freelance
September 1, 2011 - Present

Education

Master’s Degree, Industrial & Product Design at Florence Design Academy
January 1, 2016 - January 1, 2017
Bachelor’s Degree, Graphic Design at Lebanese American University
January 1, 2011 - January 1, 2015
Master’s Degree, Industrial & Product Design at Florence Design Academy
January 1, 2016 - January 1, 2017
Bachelor’s Degree, Graphic Design at Lebanese American University
January 1, 2011 - January 1, 2015
Master’s Degree, Industrial & Product Design at Florence Design Academy
January 1, 2016 - January 1, 2017
Bachelor’s Degree, Graphic Design at Lebanese American University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Education, Manufacturing, Professional Services, Non-Profit Organization, Other