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Pok Sim Loong

Available to hire

I’m Pok Sim Loong, a 2D motion graphics and animation generalist based in Singapore with 8 years of experience creating motion graphics for web platforms, commercials, and animated IP/client content.

About

I’m Pok Sim Loong, a 2D motion graphics and animation generalist based in Singapore with 8 years of experience creating motion graphics for web platforms, commercials, and animated IP/client content. I’ve worked on projects for brands and collaborators such as Cartoon Network, Google Play, STB’s Merli, Mandai Zoo, and Barbapapa, covering everything from concept to final delivery.

I enjoy being involved across the full pipeline—storyboards, styleframes, animatics, asset creation (I’ve created everything from general illustrations to pixel art), animation, and compositing. I’m adaptable and continuously curious about new tools and technology, with additional exposure to AI creation tools and 3D motion workflows alongside my core strength in 2D motion graphics.

  • 14 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Gaming
  • Education

Work experience

2D Generalist · CraveFX Pte LtdMay 2017 – Jul 2026 · 9 yrs 3 mos

Worked and collaborated on motion graphics projects including explainer videos, commercials, animation videos, and animated museum murals. Involved in both pre-production and production: storyboards, design, asset creation, animation, and compositing. Delivered work across multiple formats and platforms including TV, web, mobile, museum exhibitions, and game cutscenes, with hands-on problem-solving to meet production needs.

Animator · AppsGo Pte LtdFeb 2013 – Feb 2017 · 4 yrs 1 mo

Created digital hand-drawn animations for a Barbapapa e-book mobile application series. Contributed character animations, fully-2D animated promotional videos, UI and level design, and animated stickers for messaging apps. Also assisted the technical director with production workflows, developed macros/scripts to speed up animator tasks, and supported programming for web games used on the company website. Collaborated to improve efficiency and consistency across animation production.

Storyboard Artist · Tiny Island ProductionsAug 2011 – Dec 2012 · 1 yr 5 mos

Created storyboards for multiple episodes for the Dream Defenders series.

Education

Major in Digital Animation · Nanyang Technological University, School of Art, Design and Media2007 – 2011

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