Christmas Cocktails & Cosy Nights | Digital Clipart Collection The Brief To develop a coordinated Christmas clipart collection for HighlandPartyPrints, combining traditional festive imagery with a modern red-and-pink colour palette. The aim was to create a versatile digital product suitable for Christmas crafts, greeting cards, gift tags, invitations and decorative projects. What I Created 45 Festive Illustrations: A coordinated collection of Christmas artwork including decorations, bows, baubles, cocktail glasses, gingerbread houses, Christmas trees and seasonal accessories. Digital Product Files: Individual transparent-background PNG illustrations, with additional enlarged copies. Editable Presentation: A digital layout compatible with Google Slides for arranging and resizing the artwork. Product Branding: A consistent visual identity using complementary colours, decorative details and coordinated presentation. Marketing Materials: Professional Etsy listing graphics, product previews and styled examples demonstrating creative uses. Video Advertising: Short-form promotional content designed to showcase the collection on TikTok and other digital platforms. My Creative Process I developed the collection's visual direction, selected a coordinated colour palette and created and refined the artwork using digital and AI-assisted creative tools. I organised the illustrations into downloadable files and developed advertising materials to demonstrate their appearance, features and potential uses. The Result A completed 45-piece digital clipart collection, published through my HighlandPartyPrints Etsy shop, with coordinated product photography and video advertising. This project demonstrates my skills in digital product development, creative direction, visual branding, product presentation and social media marketing. My Role: Digital Product Designer, Graphic Designer & Creative Content Creator.
- Brand Designer
- Designer
- Graphic Designer
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