Highland Fiesta | Brand Concept & Promotional Design

Highland Fiesta | Brand Concept & Promotional Design

The Brief

To develop a distinctive business identity for Highland Fiesta, a proposed mobile Spanish cocktail experience combining Spanish culture, entertainment and the beauty of the Scottish Highlands.

The aim was to create an attractive, professional brand that would appeal to customers organising birthdays, hen parties, private celebrations and special events.

What I Created

• Business Name & Brand Concept: Developed the Highland Fiesta identity, bringing together Scottish and Spanish influences.
• Branding & Visual Identity: Established a warm, colourful design style using rich reds, golds, traditional Scottish tartan and Spanish-inspired imagery.
• Promotional Flyers: Created eye-catching advertising materials introducing the business concept and its proposed services.
• Package Presentation: Designed a professional three-tier package layout, with pricing, features and optional extras.
• Marketing Content: Developed promotional headlines, service descriptions and booking information.
• Business Presentation: Produced coordinated materials designed to communicate the concept clearly to potential customers.

My Creative Process

I began with the business idea, developed a suitable brand name and explored how to combine two different cultural influences into one recognisable visual identity.

Using digital and AI-assisted design tools, I developed the promotional layouts, refined the typography and colours, organised service information and created attractive marketing visuals.

The Result

A coordinated branding and promotional design concept, including detailed advertising flyers and proposed service packages.

Highland Fiesta is currently in the development stage and has not yet launched.

This project demonstrates my ability to develop original business concepts, establish visual branding and create professional promotional materials for startup businesses.

My Role: Brand Concept Developer, Graphic Designer & Creative Director.