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Brand and marketing communications professional with a proven track record in brand management and marketing across Pakistan, the GCC, and broader MENA. Skilled in developing and executing innovative brand strategies, launching and rebranding initiatives, and using market research and data-driven insights to optimize content performance and drive growth. I’m passionate about building lasting connections through consistent brand messaging across social and traditional channels. I bring strong cross-functional collaboration, budget management, and project/event coordination experience—supported by certifications in digital marketing and professional photography.…Brand and marketing communications professional with a proven track record in brand management and marketing across Pakistan, the GCC, and broader MENA. Skilled in developing and executing innovative brand strategies, launching and rebranding initiatives, and using market research and data-driven insights to optimize content performance and drive growth. I’m passionate about building lasting connections through consistent brand messaging across social and traditional channels. I bring strong cross-functional collaboration, budget management, and project/event coordination experience—supported by certifications in digital marketing and professional photography.

Hijab Malik

Brand Strategist, Marketing Strategist, Marketing Analyst, +1

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Brand and marketing communications professional with a proven track record in brand management and marketing across Pakistan, the GCC, and broader MENA. Skilled in developing and executing innovative brand strategies, launching and rebranding initiatives, and using market research and data-driven insights to optimize content performance and drive growth. I’m passionate about building lasting connections through consistent brand messaging across social and traditional channels. I bring strong cross-functional collaboration, budget management, and project/event coordination experience—supported by certifications in digital marketing and professional photography.…Brand and marketing communications professional with a proven track record in brand management and marketing across Pakistan, the GCC, and broader MENA. Skilled in developing and executing innovative brand strategies, launching and rebranding initiatives, and using market research and data-driven insights to optimize content performance and drive growth. I’m passionate about building lasting connections through consistent brand messaging across social and traditional channels. I bring strong cross-functional collaboration, budget management, and project/event coordination experience—supported by certifications in digital marketing and professional photography.

Available to hire

Brand and marketing communications professional with a proven track record in brand management and marketing across Pakistan, the GCC, and broader MENA. Skilled in developing and executing innovative brand strategies, launching and rebranding initiatives, and using market research and data-driven insights to optimize content performance and drive growth.

I’m passionate about building lasting connections through consistent brand messaging across social and traditional channels. I bring strong cross-functional collaboration, budget management, and project/event coordination experience—supported by certifications in digital marketing and professional photography.

Skills

Branding

Instagram

SEO

Experience Level

Branding

Expert

Instagram

Expert

SEO

Intermediate

Work Experience

Brand Manager | Social Media & Traditional Marketing at Hijab Malik Marketing & Communications

June 1, 2023 - Present

Lead strategic brand portfolio management across Pakistan, GCC, and the broader MENA region. Develop and execute brand strategies including product launches, rebranding initiatives, and market expansion plans to drive brand growth and market share. Conduct market analysis and consumer research to identify emerging trends, competitive threats, and growth opportunities. Use data-driven insights to optimize content performance and inform future creative decisions. Collaborate with cross-functional teams to align campaign objectives and develop creative content calendars supporting marketing goals across Instagram, TikTok, LinkedIn, and YouTube. Manage multi-million dollar marketing budgets and optimize spend to maximize ROI.

Communications Team Lead | Social Media & Traditional Marketing at DigiSequence, Pakistan

January 1, 2022 - January 1, 2023

Manage interdepartmental and external communications to ensure seamless, cohesive messaging. Stay ahead of industry trends and competitor activities; identify emerging content formats to keep content relevant and fresh across multiple brands. Plan and execute programs focused on improving employee wellbeing and fostering a positive work environment. Maintain consistency in brand messaging across communication channels to ensure a unified brand image. Continuously assess and optimize communication channels using data-driven insights to improve engagement and results. Drive content effectiveness and reach through reporting and performance optimization.

Brand Manager | Online & Offline Marketing at Apollo House Ware, Pakistan

January 1, 2021 - January 1, 2022

Manage planning and execution of marketing campaigns considering seasonality, emerging trends, KPIs, and multiple outlets including ATL and BTL channels. Track and analyze brand sales performance to enhance brand equity and market presence. Work with creative teams to produce high-quality, visually appealing content aligned with brand guidelines and messaging. Manage social media coverage for internal and external events ensuring alignment with content strategy and brand messaging. Foster collaboration and cross-functional teamwork to deliver cohesive brand initiatives and campaigns.

Account & Business Development Manager at Woot, Pakistan

January 1, 2020 - January 1, 2021

Successfully managed a diverse client portfolio including Spontex Pakistan, PepsiCo, ICI Pakistan, and Himalaya—overseeing their marketing and communication strategies. Measure and report the effectiveness of content marketing initiatives, providing actionable insights to client brand teams. Use performance tracking and analytics to improve marketing outcomes and guide content strategy decisions.