Digital Marketing and Brand Marketing professional with 7+ years of experience across New Zealand, Qatar, and Sri Lanka. Skilled in executing multi-channel campaigns, managing client communications, creating content, coordinating workflows, and supporting marketing operations. Strong background in social media, paid advertising, eCommerce, CRM systems, analytics, and reporting. Known for a detail-oriented, data-driven approach, strong stakeholder management, and the ability to deliver measurable marketing outcomes in fast-paced environments.

Himali Abeykoon

Digital Marketing and Brand Marketing professional with 7+ years of experience across New Zealand, Qatar, and Sri Lanka. Skilled in executing multi-channel campaigns, managing client communications, creating content, coordinating workflows, and supporting marketing operations. Strong background in social media, paid advertising, eCommerce, CRM systems, analytics, and reporting. Known for a detail-oriented, data-driven approach, strong stakeholder management, and the ability to deliver measurable marketing outcomes in fast-paced environments.

Available to hire

Digital Marketing and Brand Marketing professional with 7+ years of experience across New Zealand, Qatar, and Sri Lanka. Skilled in executing multi-channel campaigns, managing client communications, creating content, coordinating workflows, and supporting marketing operations. Strong background in social media, paid advertising, eCommerce, CRM systems, analytics, and reporting. Known for a detail-oriented, data-driven approach, strong stakeholder management, and the ability to deliver measurable marketing outcomes in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Work Experience

Client and Marketing Coordinator at VIBEX MARKETING LIMITED – NEW ZEALAND
September 1, 2025 - Present
Coordinate day-to-day client communications and marketing project delivery, ensuring timely execution, clarity of scope, and a strong customer-focused approach. Create, manage, and optimise digital campaigns and content across Meta, LinkedIn, and Google platforms using Meta Business Suite, LinkedIn Campaign Manager, and Google Ads to drive engagement and campaign effectiveness. Monitor and analyse digital performance using GA4, Google Tag Manager, and Looker Studio, translating multiple data sets into actionable insights and campaign recommendations. Prepare campaign briefs, performance reports, and insight summaries to support strategic planning, optimization, and decision-making. Support CRM-related activities using HubSpot CRM, maintain accurate client records, campaign notes, and workflow coordination. Assist with website, and digital collateral updates, creating visual assets using Canva while ensuring brand consistency and accessibility. Maintain structured project documentation,
Marketing Strategist at WEST BAY TECHNOLOGIES WLL – STATE OF QATAR
November 1, 2021 - January 31, 2025
Increased lead generation by 150% through targeted digital campaigns and eCommerce strategies. Planned and executed Google Ads and Meta Ads campaigns that delivered strong ROAS and conversion results. Developed proposals, pricing decks, landing pages, brochures, and digital content for B2B marketing. Integrated HubSpot CRM workflows, improving lead tracking and marketing-to-sales alignment. Coordinated key client accounts, managing proposals, negotiations, and relationship growth. Delivered regular performance dashboards and insights to management, aligning outcomes with commercial goals.
Assistant Brand Manager at HICARE PHARAMA PVT LTD
December 1, 2017 - July 31, 2021
Managed the Lia Cosmetics brand, overseeing marketing strategy, sales integration, demand planning, and campaign execution. Delivered a 120% increase in brand sales within two years through strong ATL, BTL, and digital campaigns. Coordinated production planning with factory and supply chain teams to ensure product availability. Led nationwide promotional activities, trade fairs, activations, and retailer engagement. Oversaw packaging changes, forecasting, and budgeting, reducing out-of-stock instances. Promoted from Brand Executive to Assistant Brand Manager within one year, recognizing high performance.

Education

Master of Business Administration at University of Colombo – Sri Lanka
January 1, 2021 - January 6, 2026
BSC IN MARKETING MANAGEMENT at University of Sri Jayewardenepura – Sri Lanka
January 1, 2017 - January 6, 2026

Qualifications

Diploma in Practical Digital Marketing (DPDM)
January 11, 2030 - January 6, 2026
Certificate in Practical Digital Marketing (CPDM)
January 11, 2030 - January 6, 2026
Foundations of Digital Marketing and E-commerce – Google
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet