HeenaD

I help businesses transform their brands into powerful, consistent experiences. With over a decade in brand management and design, I specialise in creating brand strategies, brand guidelines, and scalable systems that unify identity across markets, channels, and retail partners.

My expertise covers both creative and practical execution:
• Brand Design & Guidelines: Creating comprehensive brand playbooks that maintain consistency across the APAC region and national retailers, ensuring local adaptation while upholding global standards.
• Campaign & Packaging: Delivering hero visuals, planograms, shelf mock-ups, and channel-ready exports to support launches and designing packaging systems with clear dielines and production-ready artwork while collaborating with suppliers across China, Hong Kong, India, Australia, and New Zealand.
• Strategic Execution: Creating guidelines for packaging, merchandising, and marketing collateral that balance cost, sustainability, and impact.
• Cross-Regional Expertise: A strong understanding of APAC (East Asia, South Asia, Southeast Asia, and Oceania, Australia and New Zealand) compliance, as well as US and EMEA (Europe, Middle East, and Africa) standards, with the ability to work effectively with international suppliers and internal teams.

I combine strategic thinking with executional excellence, whether developing brand strategies from scratch, rebranding for retail relevance, or designing packaging and campaigns that cut through at the shelf level. Every project is built with both consistency and flexibility in mind, giving brands the clarity to scale confidently.
If you’re looking for a partner who can take your brand from strategy to execution, while ensuring consistency across markets and delivering impact in retail, I’d be glad to collaborate.