I am a marketing and branding professional with a strong foundation in psychology, driven by a deep curiosity for how people think, feel, and connect with brands. My work is centered on transforming insights about human behavior into meaningful communication strategies and memorable experiences. Throughout my career, I have combined digital communication, content creation, and client-facing roles to build brands that feel authentic and engaging. I have worked in international environments, where I developed skills in client relationship management and multi-channel communication What truly sets me apart is my ability to bridge brand communication with real-life experiences. I have been actively involved in event planning and production from coordinating internal corporate events and recognition programs to supporting the promotion and content strategy of cultural and music events. This includes managing logistics, designing communication materials, and creating audiovisual content that captures the essence of each event and connects with the audience. In parallel, I have built and managed digital platforms from scratch, developing strong brand identities, content strategies, and community engagement. My approach is always both strategic and creative: I focus not only on visibility, but on building emotional connections between brands and their audiences. I stand out for being proactive, highly adaptable, and people oriented. I bring energy, creativity, and a strong sense of organization to every project, ensuring that both the message and the experience are aligned and impactful. Today, I am focused on growing within event planning and brand communication, where I can continue creating experiences that are not only well executed, but also meaningful, engaging, and aligned with the identity of each brand.

Salomé Hincapié

I am a marketing and branding professional with a strong foundation in psychology, driven by a deep curiosity for how people think, feel, and connect with brands. My work is centered on transforming insights about human behavior into meaningful communication strategies and memorable experiences. Throughout my career, I have combined digital communication, content creation, and client-facing roles to build brands that feel authentic and engaging. I have worked in international environments, where I developed skills in client relationship management and multi-channel communication What truly sets me apart is my ability to bridge brand communication with real-life experiences. I have been actively involved in event planning and production from coordinating internal corporate events and recognition programs to supporting the promotion and content strategy of cultural and music events. This includes managing logistics, designing communication materials, and creating audiovisual content that captures the essence of each event and connects with the audience. In parallel, I have built and managed digital platforms from scratch, developing strong brand identities, content strategies, and community engagement. My approach is always both strategic and creative: I focus not only on visibility, but on building emotional connections between brands and their audiences. I stand out for being proactive, highly adaptable, and people oriented. I bring energy, creativity, and a strong sense of organization to every project, ensuring that both the message and the experience are aligned and impactful. Today, I am focused on growing within event planning and brand communication, where I can continue creating experiences that are not only well executed, but also meaningful, engaging, and aligned with the identity of each brand.

Available to hire

I am a marketing and branding professional with a strong foundation in psychology, driven by a deep curiosity for how people think, feel, and connect with brands. My work is centered on transforming insights about human behavior into meaningful communication strategies and memorable experiences.

Throughout my career, I have combined digital communication, content creation, and client-facing roles to build brands that feel authentic and engaging. I have worked in international environments, where I developed skills in client relationship management and multi-channel communication
What truly sets me apart is my ability to bridge brand communication with real-life experiences. I have been actively involved in event planning and production from coordinating internal corporate events and recognition programs to supporting the promotion and content strategy of cultural and music events. This includes managing logistics, designing communication materials, and creating audiovisual content that captures the essence of each event and connects with the audience.

In parallel, I have built and managed digital platforms from scratch, developing strong brand identities, content strategies, and community engagement. My approach is always both strategic and creative: I focus not only on visibility, but on building emotional connections between brands and their audiences.

I stand out for being proactive, highly adaptable, and people oriented. I bring energy, creativity, and a strong sense of organization to every project, ensuring that both the message and the experience are aligned and impactful.

Today, I am focused on growing within event planning and brand communication, where I can continue creating experiences that are not only well executed, but also meaningful, engaging, and aligned with the identity of each brand.

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Language

Spanish; Castilian
Fluent
English
Advanced
Dutch
Intermediate

Work Experience

Human Resources Coordinator at Oderway Marketing Agency
January 1, 2022 - Present
Managed calls related to technical issues, product changes, repairs, and returns. Resolved customer inquiries on Dyson products, including features, pricing, and sales processes. Handled customer data entry and personal information. Supported sales activities through up-selling and cross-selling of Dyson products.
Sales and Business Development Representative at Google For Education
January 1, 2023 - December 31, 2024
Represented Google for Education across Spain; conducted inbound and outbound prospecting; led lead qualification & discovery; multi-channel outreach (email campaigns, events, LinkedIn, social media); pitched Chrome OS products and tools; conducted virtual sessions via Google Meet; engaged educational communities about Google AI & Classroom.
Freelance Content Creator at Direct to Camino
January 1, 2023 - Present
Instagram content creation focused on psychology, brand identity and audience engagement; produced educational video content; managed social media and content calendars; engaged with followers to strengthen the brand.

Education

Bachelor's degree in Psychology at Universidad CES Medellín
January 11, 2030 - May 5, 2026
Master in Marketing, Branding, Digital Media and Sustainability at Universitat de Barcelona
January 1, 2018 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Retail