Photographer & Content Creator at International Institute For Active Ageing

As the sole photographer and videographer within a creative team led by the Creative Director, I worked closely with the Creative Director and Art Directors to develop and deliver impactful campaigns, product launches, and visual content across three beauty brands under the iiaa company : Advanced Nutrition Programme™, Environ, and et al. Beauty Collective. Taking ownership of all photography and video production, I managed every stage independently, from pre-production planning, shot lists, and mood boards through to styling, lighting, shooting, and retouching. I established and managed the in-house photography studio, maintaining all equipment, lighting, and props, and regularly produced content spanning beauty, skincare, makeup, texture, and ingredient imagery for use across social media, website, and print. My photo and video work extended to large-scale applications including brand books distributed to new business partners, retail spaces such as Harrods and Harvey Nichols London, beauty salons across the UK, and billboard displays at trade shows. I also photographed models with a focus on skin, directing poses and creating a comfortable atmosphere on set, and filmed and edited tutorial and training videos for education centres, as well as event, UGC, interview, and social content. Video content was an equally significant part of my role at iiaa. Beyond tutorial and training videos for education centres, I produced and edited social video content across all three brands, including Instagram Reels and TikTok-style short-form content, adapting the brand voice for each platform. I managed the full pipeline from concept through to final edit, adding captions, music, graphics, and transitions to ensure content felt current and on-brand. Working across three distinct brand identities sharpened my ability to maintain a consistent visual language while tailoring content to different audiences and tones.