Hira Arshad

Led visual development for an educational history textbook, collaborating with writers and researchers to produce historically accurate, culturally informed assets. Created 30+ illustrated graphics and social media posts (posters, promos, and educational content) by condensing extensive documents and boosting audience engagement by 40%. Developed branding and identity for an advocacy conference using culturally inspired art styles, typography, and motifs. Illustrated 10 fully-rendered backgrounds for an animated feature film, aligning with the art director's style and delivering assets under an extreme 2-day deadline.

Designed user interface screens for three apps by collaborating with developers; delivered cohesive designs, assets, custom icon sets, wireframes, and basic prototypes across multiple mobile applications. Worked with software engineers to produce assets.

Produced promotional posts for social media campaigns using illustrated graphics and custom typography; boosted audience engagement by 30%. Developed 2D frame-by-frame animations and motion graphics for product ads and interactive posts.