I am an Art Director with over ten years of experience driving visual brand strategy, cross-platform campaign development, and content creation across digital and print media. I excel at developing compelling creative visions, guiding multidisciplinary teams, and ensuring brand consistency while delivering business-driven outcomes. In my recent roles, I've led brand evolution, managed multi-channel campaigns, and delivered high-impact storytelling assets across Canada. I thrive on collaboration across departments, optimizing processes, and mentoring designers to push creative boundaries.…

Hiral Patel

I am an Art Director with over ten years of experience driving visual brand strategy, cross-platform campaign development, and content creation across digital and print media. I excel at developing compelling creative visions, guiding multidisciplinary teams, and ensuring brand consistency while delivering business-driven outcomes. In my recent roles, I've led brand evolution, managed multi-channel campaigns, and delivered high-impact storytelling assets across Canada. I thrive on collaboration across departments, optimizing processes, and mentoring designers to push creative boundaries.…

Available to hire

I am an Art Director with over ten years of experience driving visual brand strategy, cross-platform campaign development, and content creation across digital and print media. I excel at developing compelling creative visions, guiding multidisciplinary teams, and ensuring brand consistency while delivering business-driven outcomes.

In my recent roles, I’ve led brand evolution, managed multi-channel campaigns, and delivered high-impact storytelling assets across Canada. I thrive on collaboration across departments, optimizing processes, and mentoring designers to push creative boundaries.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Services Manager / Art Director at Cogir Real Estate
November 1, 2023 - Present
Developed and executed a compelling creative vision for two senior living brands, aligning visuals with strategic goals and user needs. Directed brand evolution and maintained visual consistency across multi-platform marketing campaigns and assets, increasing brand recognition by 30%. Led multi-channel integrated marketing campaigns, improving digital engagement by 25%. Managed creative content production, including sales decks, white papers, social media assets, videos, and infographics. Spearheaded planning direction and ideation for ad campaigns, photo and video shoots, producing high-impact visual storytelling assets. Managed multiple brands across Canada, optimizing project workflow with Monday.com, to streamline workflows across departments, reducing project turnaround time by 40%. Collaborated with cross-functional teams, contributing to an 85% targeted occupancy achievement within the first year. Coordinated and managed in-house and freelance designers, ensuring alignment with
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Campaign Development: Created compelling marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Brand Evolution: Led the modernization of Revera’s brand identity, introducing contemporary design elements while preserving brand integrity.
Senior Graphic Designer at The Good Earth Company
December 1, 2016 - September 8, 2025
Developed and executed branding and packaging design concepts, including mood boards and trend presentations to align creative direction with market trends. Designed production-ready textile patterns and created original artworks for consumer products to enhance product appeal and sales performance.
Creative Services Manager / Art Director at Cogir Real Estate
November 1, 2023 - Present
Developed and executed a compelling creative vision for two senior living brands, aligning visuals with strategic goals and user needs. Directed brand evolution and maintained visual consistency across multi-platform marketing campaigns and assets, increasing brand recognition by 30%. Led multi-channel integrated marketing campaigns, improving digital engagement by 25%. Managed creative content production, including sales decks, white papers, social media assets, videos, and infographics. Spearheaded planning direction and ideation for ad campaigns, photo and video shoots, producing high-impact visual storytelling assets. Managed multiple brands across Canada, optimizing project workflow with Monday.com, to streamline workflows across departments, reducing project turnaround time by 40%. Collaborated with cross-functional teams, contributing to an 85% targeted occupancy achievement within the first year. Coordinated and managed in-house and freelance designers, ensuring alignment with
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Campaign Development: Created compelling marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Brand Evolution: Led the modernization of Revera’s brand identity, introducing contemporary design elements while preserving brand integrity.
Senior Graphic Designer at The Good Earth Company
December 1, 2016 - September 8, 2025
Developed and executed branding and packaging design concepts, ensuring alignment with brand strategies. Created mood boards and trend presentations to align creative direction with market trends. Designed production-ready textile patterns, ensuring precise execution in manufacturing. Created original artworks for consumer products, boosting product appeal and sales performance.
Creative Services Manager - Art Direction at Cogir Real Estate
November 1, 2023 - Present
Spearheaded the creative vision for two senior living brands, established comprehensive brand guidelines to maintain cohesive identity, and led multi-channel marketing campaigns across print, digital, social media, and in-store materials. Directed photo and video shoots to support brand storytelling. Managed multiple brands with distinct priorities, optimizing workflow and ensuring timely, budget-conscious delivery. Collaborated cross-functionally with marketing, sales, and external agencies to execute compelling creative strategies. Contributed to an 85% targeted occupancy achievement within the first year.
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Led brand modernization and development of marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Directed lifestyle photography and video production, and designed high-performing digital ads to generate leads and enhance brand awareness. Collaborated with agencies, developers, and marketing teams to deliver cohesive, high-impact campaigns.
Senior Graphic Designer at The Good Earth Company
December 1, 2016 - September 8, 2025
Developed mood boards and trend presentations to align creative direction with market trends. Designed original artworks for ceramics, wallpapers, textiles, and home decor. Created production-ready embroidery and hand-block print designs with attention to technical details.
Graphic Designer at Bubble Design
December 1, 2013 - September 8, 2025
Designed engaging marketing materials for various clients, including branding, packaging, and digital assets. Assisted in conceptualizing and executing creative campaigns for retail and lifestyle brands.
Creative Services Manager / Art Director at Cogir Senior Living and Real Estate
November 1, 2023 - Present
Developed and executed a compelling creative vision for two retirement living brands, aligning visuals with strategic goals and user needs. Directed brand evolution and maintained visual consistency across multi-platform marketing campaigns and assets, increasing brand recognition by 30%. Led multi-channel integrated marketing campaigns, improving digital engagement by 25%. Managed creative content production, including sales decks, white papers, social media assets, videos, and infographics. Spearheaded planning direction and ideation for ad campaigns, photo and video shoots, producing high-impact visual storytelling assets. Managed multiple brands across Canada, optimizing project workflow with Monday.com to streamline workflows across departments, reducing project turnaround time by 40%. Collaborated with cross-functional teams, contributing to an 85% targeted occupancy achievement within the first year. Coordinated and managed in-house and freelance designers, ensuring alignment wi
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Campaign Development: Created compelling marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Brand Evolution: Led the modernization of Revera’s brand identity, introducing contemporary design elements while preserving brand integrity.
Senior Graphic Designer at The Good Earth Company
December 31, 2016 - September 8, 2025
Developed and executed branding and packaging design concepts, ensuring alignment with brand strategies. Developed mood boards and trend presentations to align creative direction with market trends. Designed production-ready textile patterns, ensuring precise execution in manufacturing. Created original artworks for consumer products, enhancing product appeal and sales performance.
Creative Services Manager / Art Director at Cogir Senior Living and Real Estate
November 1, 2023 - Present
Developed and executed a compelling creative vision for two retirement living brands, aligning visuals with strategic goals and user needs. Directed brand evolution and maintained visual consistency across multi-platform marketing campaigns and assets, increasing brand recognition by 30%. Led multi-channel integrated marketing campaigns, improving digital engagement by 25%. Managed creative content production, including sales decks, white papers, social media assets, videos, and infographics. Spearheaded planning direction and ideation for ad campaigns, photo and video shoots, producing high-impact visual storytelling assets. Managed multiple brands retirement living brands across Canada, optimizing project workflow with Monday.com, to streamline workflows across departments, reducing project turnaround time by 40%. Collaborated with cross-functional teams, contributing to an 85% targeted occupancy achievement within the first year. Coordinated and managed in-house and freelance design
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Campaign Development: Created compelling marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Brand Evolution: Led the modernization of Revera’s brand identity, introducing contemporary design elements while preserving brand integrity.
Senior Graphic Designer at The Good Earth Company
December 1, 2016 - September 8, 2025
Developed and executed branding and packaging design concepts, ensuring alignment with brand strategies. Developed mood boards and trend presentations to align creative direction with market trends. Designed production-ready textile patterns, ensuring precise execution in manufacturing. Created original artworks for consumer products, enhancing product appeal and sales performance.
Creative Services Manager / Art Director at Cogir Senior Living and Real Estate
November 1, 2023 - Present
Developed and executed a compelling creative vision for two retirement living brands, aligning visuals with strategic goals and user needs. Directed brand evolution and maintained visual consistency across multi-platform marketing campaigns and assets, increasing brand recognition by 30%. Led multi-channel integrated marketing campaigns, improving digital engagement by 25%. Managed creative content production, including sales decks, white papers, social media assets, videos, and infographics. Spearheaded planning direction and ideation for ad campaigns, photo and video shoots, producing high-impact visual storytelling assets. Optimized workflows across departments using Monday.com, reducing project turnaround time by 40%. Collaborated with cross-functional teams contributing to an 85% targeted occupancy within the first year. Coordinated and managed in-house and freelance designers, ensuring brand guideline alignment and quality standards.
Art Director at Revera Inc.
October 1, 2023 - September 8, 2025
Campaign Development: Created compelling marketing collateral for digital and traditional campaigns, including social media assets, emailers, signage, and sales kits. Brand Evolution: Led the modernization of Revera’s brand identity, introducing contemporary design elements while preserving brand integrity.
Senior Graphic Designer at The Good Earth Company
December 31, 2016 - September 8, 2025
Developed and executed branding and packaging design concepts, ensuring alignment with brand strategies. Created mood boards and trend presentations; designed production-ready textile patterns; produced original artworks for consumer products to enhance product appeal and sales performance.

Education

Bachelor of Fine Arts (Applied Arts) at Mumbai University
June 1, 2006 - March 1, 2010
Brand Management at University of Art London
January 1, 2012 - April 1, 2012
UI/UX Design at Bitmaker - General Assembly
July 1, 2017 - October 1, 2017
Bachelor of Fine Arts (Applied Arts) at University of Art London
January 1, 2012 - April 1, 2012
Visual Design & Brand Strategy at Mumbai University
June 1, 2006 - March 1, 2010
Bachelors of Fine Arts (Applied Arts) at Mumbai University
June 1, 2006 - March 1, 2010
Course: Luxury Brand Management at University of Art London
January 1, 2012 - April 1, 2012
UI/UX Design at Bitmaker - General Assembly
July 1, 2017 - October 1, 2017
UI/UX Design at Bitmaker - General Assembly
July 1, 2017 - October 1, 2017
Brand Management at University of Art London
January 1, 2012 - April 1, 2012
Bachelor of Fine Arts (Applied Arts) at Mumbai University
June 1, 2006 - March 1, 2010
Bachelor of Fine Arts (Applied Arts) at University of Art London
January 1, 2012 - April 1, 2012
Visual Design & Brand Strategy at Mumbai University
June 1, 2006 - March 1, 2010
Bachelor of Fine Arts (Applied Arts) at University of Art London
January 1, 2012 - April 1, 2012
Bachelor's in Visual Design & Brand Strategy at Mumbai University
June 1, 2006 - March 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Consumer Goods, Healthcare, Retail, Software & Internet, Education

Skills

Experience Level