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Hi, I’m Hirma Prasidya, a data-driven digital marketing manager with 6+ years of experience scaling D2C and ecommerce brands through Meta, TikTok, Google, and Amazon Ads. I design full-funnel growth strategies, optimize creative performance, and drive measurable growth across acquisition and retention channels. I have a strong track record of improving ROAS and lowering CAC through experimentation, analytics, and content testing. I collaborate cross-functionally with creative, product, and analytics teams to translate insights into high-performing campaigns. I’m comfortable guiding strategy, leading a small team, and mentoring colleagues to reach ambitious targets.…Hi, I’m Hirma Prasidya, a data-driven digital marketing manager with 6+ years of experience scaling D2C and ecommerce brands through Meta, TikTok, Google, and Amazon Ads. I design full-funnel growth strategies, optimize creative performance, and drive measurable growth across acquisition and retention channels. I have a strong track record of improving ROAS and lowering CAC through experimentation, analytics, and content testing. I collaborate cross-functionally with creative, product, and analytics teams to translate insights into high-performing campaigns. I’m comfortable guiding strategy, leading a small team, and mentoring colleagues to reach ambitious targets.

Hirma Prasidya

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Hirma Prasidya, a data-driven digital marketing manager with 6+ years of experience scaling D2C and ecommerce brands through Meta, TikTok, Google, and Amazon Ads. I design full-funnel growth strategies, optimize creative performance, and drive measurable growth across acquisition and retention channels. I have a strong track record of improving ROAS and lowering CAC through experimentation, analytics, and content testing. I collaborate cross-functionally with creative, product, and analytics teams to translate insights into high-performing campaigns. I’m comfortable guiding strategy, leading a small team, and mentoring colleagues to reach ambitious targets.…Hi, I’m Hirma Prasidya, a data-driven digital marketing manager with 6+ years of experience scaling D2C and ecommerce brands through Meta, TikTok, Google, and Amazon Ads. I design full-funnel growth strategies, optimize creative performance, and drive measurable growth across acquisition and retention channels. I have a strong track record of improving ROAS and lowering CAC through experimentation, analytics, and content testing. I collaborate cross-functionally with creative, product, and analytics teams to translate insights into high-performing campaigns. I’m comfortable guiding strategy, leading a small team, and mentoring colleagues to reach ambitious targets.

Available to hire

Hi, I’m Hirma Prasidya, a data-driven digital marketing manager with 6+ years of experience scaling D2C and ecommerce brands through Meta, TikTok, Google, and Amazon Ads. I design full-funnel growth strategies, optimize creative performance, and drive measurable growth across acquisition and retention channels. I have a strong track record of improving ROAS and lowering CAC through experimentation, analytics, and content testing.

I collaborate cross-functionally with creative, product, and analytics teams to translate insights into high-performing campaigns. I’m comfortable guiding strategy, leading a small team, and mentoring colleagues to reach ambitious targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Paid Social & Growth Specialist at The Whole Bride

June 1, 2025 - November 13, 2025

Designed on-page SEO and full-funnel growth strategies, improving CTR and impressions via Google Search Console by 27%. Scaled paid campaigns across TikTok Ads, driving a 40% uplift in ROAS and reducing Cost Per Conversion by 35%. Optimized Meta Ads campaigns, achieving a 25% uplift in ROAS.

Paid Ecommerce Manager at Team Liquid

June 1, 2025 - June 1, 2025

Managed full-funnel paid advertising campaigns across Meta, TikTok, and Amazon Ads, driving consistent revenue growth for apparel products. Improved overall ROAS by 34% through optimized creative testing and budget allocation. Conducted A/B testing, creative audits, and weekly performance reviews to increase efficiency and reduce CPA. Managed Klaviyo email marketing strategy with optimized flows resulting in 18% uplift in open rates and improved conversion.

Freelance Digital Marketing at Friends of Sally

October 1, 2025 - October 1, 2025

Managed Meta CPAS, Awareness, and Shopee Iklanku campaigns for a premium mom & baby clothing brand. Achieved ROAS >7 on Meta CPAS campaigns driving to Shopee and 10x ROAS via Shopee Iklanku. Improved ROAS by 58% within 3 months through creative optimization and funnel refinement.

Performance Marketing Manager at REALCO

July 1, 2024 - July 1, 2024

Led paid campaigns (Meta, TikTok, Shopee Ads) across 3 business units. Planned and oversaw META ads & CPAS and TikTok Ads to increase brand awareness while driving revenue. Improved ROAS by 30% with strategic funnel optimizations and audience targeting. Managed cross-channel campaigns for lifestyle and retail products, translating customer insights into performance-focused ad strategies. Managed and mentored a team of 3 marketers and reported to C-level stakeholders.

Planner Manager /Account Manager at HAKUHODO NETWORK INDONESIA

January 1, 2020 - January 1, 2020

Led end-to-end media planning and campaign execution across Facebook, Google, YouTube, and local ad networks for multiple FMCG and lifestyle brands. Liaised between clients and internal teams ensuring campaigns were aligned with objectives, timelines, and budgets. Delivered actionable performance reports and optimization insights to improve efficiency. Acted as project manager overseeing campaign workflows and coordination between brand teams and external partners.

Digital Marketing Specialist at MONEYSMART

November 1, 2018 - November 1, 2018

Managed Facebook Ads, SEM, and GDN campaigns to generate quality leads. Implemented digital strategies aligned with performance goals.

Senior Account Executive at PINGFANS

August 1, 2016 - August 1, 2016

Managed client communication and maintained digital assets including social media and websites. Assisted in campaign ideation, creative brief development, and presentation pitches for new business opportunities. Coordinated internal design and content teams to ensure on-time delivery of client projects and campaign materials.