Available to hire
I’m Sofia Hiromi Velasco Salazar, a results-driven Senior Digital Marketing Specialist based in Vancouver, BC. I create data-informed digital campaigns across Google Ads, TikTok Ads, Amazon Ads, and Meta to boost brand awareness, engagement, and revenue.
With a strong foundation in SEO, PPC, analytics, and AI-driven strategy, I translate insights into actionable plans that deliver tangible growth—like 2,431% ROI and 110,000+ leads in 2024. I’m a collaborative leader who thrives in fast-paced environments and loves turning client goals into measurable results.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Japanese
Beginner
Work Experience
Senior Digital Campaign Specialist at Tholus Digital
January 1, 2025 - October 15, 2025Developed multi-channel strategies (Google, TikTok, Amazon, Meta) that boosted ROI, brand awareness, lead generation, and website traffic. Delivered strategic client reports and social media audits that informed growth opportunities and campaign pivots. Optimized ad performance through data-driven decisions, A/B testing, and market research, increasing conversion rates and lowering CPL. Directed and mentored an operations team, ensuring timely approval and launch of international digital campaigns that met client KPIs.
Marketing Manager at Glass Corp
August 1, 2025 - PresentDeveloped cohesive brand identities and website designs that strengthened online presence and user experience. Conducted in-depth social media audits and optimized profiles to enhance engagement, visibility, and audience growth. Designed and executed multi-channel paid media strategies across Google and Meta, driving measurable increases in lead generation, ROI, and qualified traffic. Led brand positioning initiatives in the construction industry across Mexico City and Puebla, establishing competitive market differentiation.
Education
Master of Business Administration – Marketing at University Canada West, Vancouver, BC
January 11, 2030 - January 1, 2024Bachelor's Degree in International Business at Tecnologico de Monterrey, Mexico City, Mexico
January 11, 2030 - January 1, 2022Qualifications
Google Display Certificate
January 11, 2030 - January 1, 2025Google Search Certificate
January 11, 2030 - January 1, 2024TikTok Ads Certificate and Master Class
January 11, 2030 - January 1, 2024Fundamentals of Marketing Analytics
January 11, 2030 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
Expert
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Intermediate
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Intermediate
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