LUMÈRE – “Wear the Golden Hour” | Luxury Fragrance Billboard (34 × 13 m)

A concept key visual for a luxury fragrance, designed at the 34 × 13 m outdoor billboard ratio. The idea is simple: the sunset sits directly behind the bottle, so the product becomes the sun. A warm gold-to-plum palette, an elegant serif headline and plenty of dark space give it a premium feel, and the message still reads from far away. Delivered as a layered, editable vector file with a print-ready PDF. A self-initiated concept for a fictional brand.