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I am Emiliano Rattin, a senior creative and account services leader based in London with over 20 years delivering integrated marketing across pharma, MedTech, healthcare, and governance. I specialize in transforming complex science and policy content into engaging narratives that stay compliant with ABPI/EFPIA/IFPMA standards. I collaborate with cross-functional teams to deliver insight-driven campaigns that resonate with healthcare professionals, patients, and stakeholders. I excel at leading multidisciplinary teams, building trusted senior client relationships, and guiding campaigns from concept through to execution across digital, print, and social channels. I’m fluent in English and Italian, with experience in regulated, fast-paced environments, and I regularly translate clinical and policy information into accessible communications for diverse audiences.…I am Emiliano Rattin, a senior creative and account services leader based in London with over 20 years delivering integrated marketing across pharma, MedTech, healthcare, and governance. I specialize in transforming complex science and policy content into engaging narratives that stay compliant with ABPI/EFPIA/IFPMA standards. I collaborate with cross-functional teams to deliver insight-driven campaigns that resonate with healthcare professionals, patients, and stakeholders. I excel at leading multidisciplinary teams, building trusted senior client relationships, and guiding campaigns from concept through to execution across digital, print, and social channels. I’m fluent in English and Italian, with experience in regulated, fast-paced environments, and I regularly translate clinical and policy information into accessible communications for diverse audiences.

Emiliano Rattin

Art Director, Creative Director, Graphic Designer, +6

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I am Emiliano Rattin, a senior creative and account services leader based in London with over 20 years delivering integrated marketing across pharma, MedTech, healthcare, and governance. I specialize in transforming complex science and policy content into engaging narratives that stay compliant with ABPI/EFPIA/IFPMA standards. I collaborate with cross-functional teams to deliver insight-driven campaigns that resonate with healthcare professionals, patients, and stakeholders. I excel at leading multidisciplinary teams, building trusted senior client relationships, and guiding campaigns from concept through to execution across digital, print, and social channels. I’m fluent in English and Italian, with experience in regulated, fast-paced environments, and I regularly translate clinical and policy information into accessible communications for diverse audiences.…I am Emiliano Rattin, a senior creative and account services leader based in London with over 20 years delivering integrated marketing across pharma, MedTech, healthcare, and governance. I specialize in transforming complex science and policy content into engaging narratives that stay compliant with ABPI/EFPIA/IFPMA standards. I collaborate with cross-functional teams to deliver insight-driven campaigns that resonate with healthcare professionals, patients, and stakeholders. I excel at leading multidisciplinary teams, building trusted senior client relationships, and guiding campaigns from concept through to execution across digital, print, and social channels. I’m fluent in English and Italian, with experience in regulated, fast-paced environments, and I regularly translate clinical and policy information into accessible communications for diverse audiences.

Available to hire

I am Emiliano Rattin, a senior creative and account services leader based in London with over 20 years delivering integrated marketing across pharma, MedTech, healthcare, and governance. I specialize in transforming complex science and policy content into engaging narratives that stay compliant with ABPI/EFPIA/IFPMA standards. I collaborate with cross-functional teams to deliver insight-driven campaigns that resonate with healthcare professionals, patients, and stakeholders.

I excel at leading multidisciplinary teams, building trusted senior client relationships, and guiding campaigns from concept through to execution across digital, print, and social channels. I’m fluent in English and Italian, with experience in regulated, fast-paced environments, and I regularly translate clinical and policy information into accessible communications for diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Freelance Creative Consultant at RCREATIVE – London (UK)

October 1, 2025 - November 27, 2025

Established an independent creative freelance consultancy specialising in strategic design, branding, and integrated communications. Delivered creative direction and campaign leadership for clients seeking to combine scientific accuracy, regulatory compliance, and compelling storytelling. Partner with agencies, brands, and organisations to craft insight-driven, compliant communications across digital, print, and experiential channels. Lead end-to-end creative strategy from concept development to execution. Direct multidisciplinary networks of freelance designers, copywriters, and animators to deliver outputs tailored to each project. Develop visual identities, brand ecosystems, and campaign toolkits for healthcare, governance, and MedTech sectors.

Head of Creative & Account Services at Marketing Bridge

October 31, 2025 - October 31, 2025

Lead the agency’s creative and account services teams, delivering integrated marketing campaigns for global pharmaceutical and MedTech clients. Oversee strategy, compliance, and execution across all creative deliverables. Led development of scientifically accurate, visually engaging marketing materials. Cultivated senior-level client partnerships, driving account growth and retention. Managed full campaign lifecycles across international markets. Ensured compliance with ABPI, EFPIA, and IFPMA standards.

Brand & Creative Manager at Good Governance Institute (GGI)

February 28, 2023 - February 28, 2023

Directed brand strategy and creative execution for healthcare, governance, and education sectors, delivering campaigns across digital, print, event and video. Led multidisciplinary creative team overseeing visual communications for web, print, video, and live events. Developed and enforced brand guidelines to ensure consistency across outputs. Produced campaign materials targeting NHS, policymakers, and public sector stakeholders.

Communication Manager / Senior Graphic Designer at Freelance – Remote (UK)

May 31, 2014 - May 31, 2014

Delivered visual communication strategies and creative assets for wellness, lifestyle, and retail clients. Designed branding, packaging, and promotional content tailored to client goals. Collaborated with marketing consultants to align visual identity with audience insights. Delivered end-to-end creative solutions from concept through execution.

Image and Communication Manager at Gianluca Mech S.p.A.

October 31, 2012 - October 31, 2012

Led national marketing campaigns and brand communication strategies for nutraceutical and wellness products. Developed advertising campaigns across digital, print, and TV. Shaped brand messaging to align with clinical and regulatory positioning. Oversaw production of branded content for product launches and events.

Graphic Designer / Junior Art Director at Jonny Mole Design

April 30, 2010 - April 30, 2010

Developed integrated 360° creative campaigns — including print, outdoor, digital, in-store, and social media — for high-end fashion and sportswear clients. Designed campaigns for national and international sport brands. Supported senior art directors with concept development and layout design.

Freelance Creative Consultant at RCREATIVE

October 1, 2025 - Present

Independent creative consultancy focusing on strategic design, branding, and integrated communications. Leads end-to-end creative strategy and coordinates multidisciplinary freelance networks to deliver compliant, insight-driven campaigns across digital, print, and experiential channels.

Head of Creative & Account Services at Marketing Bridge

February 1, 2023 - October 1, 2025

Leads the agency’s creative and account services teams, delivering integrated marketing campaigns for global pharmaceutical and MedTech clients. Oversees strategy, compliance, and execution across all creative deliverables, ensuring ABPI/EFPIA/IFPMA standards are met.

Brand & Creative Manager at Good Governance Institute (GGI)

May 1, 2014 - February 1, 2023

Directed brand strategy and creative execution for healthcare, governance, and education sectors; led multidisciplinary creative team; developed brand guidelines and produced campaigns targeting NHS, policymakers, and public sector stakeholders.

Communication Manager / Senior Graphic Designer at Freelance

October 1, 2012 - May 1, 2014

Delivered visual communication strategies and assets for wellness, lifestyle, and retail clients; designed branding, packaging, and promotional content; collaborated with marketing consultants to align visual identity with audience insights.

Image and Communication Manager at Gianluca Mech S.p.A.

May 1, 2010 - October 1, 2012

Led national marketing campaigns and brand communication strategies for nutraceutical and wellness products; developed advertising campaigns across digital, print, and TV; shaped brand messaging to align with clinical and regulatory positioning.

Graphic Designer / Junior Art Director at Jonny Mole Design

February 1, 2003 - April 1, 2010

Developed 360° campaigns for high-end fashion and sportswear clients; designed campaigns for national and international brands; supported senior art directors and delivered brand-aligned creative across multiple touchpoints.