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Hi, I’m Holly Johnston, a strategic communications and content specialist with a strong foundation in media production and storytelling. I craft and deliver impactful campaigns across digital, print, and broadcast platforms, shaping audience-focused messaging that resonates and drives results. I love collaborating with cross-functional teams to turn bold ideas into tangible outcomes, from end-to-end production and podcasting to internal communications and digital marketing. My work elevates brand presence while keeping sustainability and corporate values at the heart of every story.…Hi, I’m Holly Johnston, a strategic communications and content specialist with a strong foundation in media production and storytelling. I craft and deliver impactful campaigns across digital, print, and broadcast platforms, shaping audience-focused messaging that resonates and drives results. I love collaborating with cross-functional teams to turn bold ideas into tangible outcomes, from end-to-end production and podcasting to internal communications and digital marketing. My work elevates brand presence while keeping sustainability and corporate values at the heart of every story.

Holly Johnston

Content Producer, Video Editor, Social Media Manager, +3

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Hi, I’m Holly Johnston, a strategic communications and content specialist with a strong foundation in media production and storytelling. I craft and deliver impactful campaigns across digital, print, and broadcast platforms, shaping audience-focused messaging that resonates and drives results. I love collaborating with cross-functional teams to turn bold ideas into tangible outcomes, from end-to-end production and podcasting to internal communications and digital marketing. My work elevates brand presence while keeping sustainability and corporate values at the heart of every story.…Hi, I’m Holly Johnston, a strategic communications and content specialist with a strong foundation in media production and storytelling. I craft and deliver impactful campaigns across digital, print, and broadcast platforms, shaping audience-focused messaging that resonates and drives results. I love collaborating with cross-functional teams to turn bold ideas into tangible outcomes, from end-to-end production and podcasting to internal communications and digital marketing. My work elevates brand presence while keeping sustainability and corporate values at the heart of every story.

Available to hire

Hi, I’m Holly Johnston, a strategic communications and content specialist with a strong foundation in media production and storytelling. I craft and deliver impactful campaigns across digital, print, and broadcast platforms, shaping audience-focused messaging that resonates and drives results.

I love collaborating with cross-functional teams to turn bold ideas into tangible outcomes, from end-to-end production and podcasting to internal communications and digital marketing. My work elevates brand presence while keeping sustainability and corporate values at the heart of every story.

Skills

Promo Video

Branding

Copywriting

Experience Level

Promo Video

Expert

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Content Producer at Opal HealthCare

March 1, 2020 - Present

Analysing content needs and conducting keyword research; supporting internal and external communications; creating engaging content across multiple platforms; producing videos and podcasts; interviewing families for voiceover work; leading a pilot project to reduce food waste and improve social impact in Care Communities.

Marketing Executive at Glass Financial

November 1, 2017 - June 1, 2018

Leading strategy development and campaign management; researching financial trends to guide campaigns; executing marketing strategies to boost brand awareness; collaborating on app development; creating content and supporting mortgage brokers with customized marketing solutions.

Assistant Producer/Reporter/Anchor at CNBC Africa

August 1, 2015 - September 1, 2016

Researching topics and using video archives to inform content; attending government briefings; sourcing and organizing guests; developing interview questions and conducting interviews; writing and editing content for on-air shows; producing live and pre-recorded segments; anchoring multiple programs and delivering high-quality production.

Marketing Coordinator at Generosity Water / Innovatec Africa

July 1, 2014 - August 1, 2015

Conducting brand, product, and competitor research; developing and implementing marketing strategies; assisting in brand identity development; identifying prospects, managing client experiences, and maintaining investor relations; preparing client proposals aligned with business goals.

Communications and Content Specialist at Opal HealthCare

March 1, 2020 - Present

Leading and delivering strategic communications campaigns across digital, print, and social channels; creating newsletters, email campaigns, presentations, flyers, and web content; collaborating with media outlets to shape meaningful stories; communicating sustainability and corporate responsibility initiatives; maintaining tone of voice and editorial standards; driving internal communications and supporting digital marketing campaigns; producing engaging multimedia content; managing end-to-end content production; launched Opal HealthCare’s first podcast (14 episodes, 300,000+ YouTube views); conducting interviews and voiceovers; coordinating with stakeholders to ensure timely delivery; managing social media accounts and engagement.