I’m a true design junkie, addicted to branding, storytelling, and beautiful visuals. I’m also an occasional illustrator, a blogger, and a one-woman creative powerhouse who thrives on bringing brands to life. My specialty? Building strategic, meaningful brand identities that truly fit. I don’t do cookie-cutter solutions. Every project starts with understanding your goals, your audience, and the essence of who you are. The result: a brand that feels authentic, timeless, and built to evolve with you. I founded Hoola Studio back in 2010, after spending over a decade in Québec City’s top agencies. Since then, I’ve had the privilege to collaborate with a wide range of clients: from hospitality and lifestyle brands to non-profits and even an architecture firm. Each collaboration is a creative partnership, and my goal is always the same: to deliver thoughtful design that makes an impact. Working with me means enjoying a mix of professionalism, creativity, and a little spark of fun. I believe great design comes from great chemistry, and a genuine connection between people. Whether you need a full brand identity, a print layout, a cookbook, an annual report, or a campaign that makes people stop scrolling, I’ve got you covered. With more than 20 years of experience, your project is in good hands (and good taste). THE VALUES THAT GUIDE HOOLA STUDIO AUTHENTICITY FIRST No smoke and mirrors here. I believe in being transparent every step of the way. You’ll always know what’s happening and why. QUALITY OVER QUANTITY I take pride in delivering design work that not only looks great but feels right. Every detail matters. The goal isn’t just to meet deadlines, it’s to exceed expectations. TRENDS ARE FUN, BUT SUBSTANCE LASTS LONGER Design trends come and go, but authenticity never goes out of style. You’re unique, and your brand should be too.

Geneviève Boucher

I’m a true design junkie, addicted to branding, storytelling, and beautiful visuals. I’m also an occasional illustrator, a blogger, and a one-woman creative powerhouse who thrives on bringing brands to life. My specialty? Building strategic, meaningful brand identities that truly fit. I don’t do cookie-cutter solutions. Every project starts with understanding your goals, your audience, and the essence of who you are. The result: a brand that feels authentic, timeless, and built to evolve with you. I founded Hoola Studio back in 2010, after spending over a decade in Québec City’s top agencies. Since then, I’ve had the privilege to collaborate with a wide range of clients: from hospitality and lifestyle brands to non-profits and even an architecture firm. Each collaboration is a creative partnership, and my goal is always the same: to deliver thoughtful design that makes an impact. Working with me means enjoying a mix of professionalism, creativity, and a little spark of fun. I believe great design comes from great chemistry, and a genuine connection between people. Whether you need a full brand identity, a print layout, a cookbook, an annual report, or a campaign that makes people stop scrolling, I’ve got you covered. With more than 20 years of experience, your project is in good hands (and good taste). THE VALUES THAT GUIDE HOOLA STUDIO AUTHENTICITY FIRST No smoke and mirrors here. I believe in being transparent every step of the way. You’ll always know what’s happening and why. QUALITY OVER QUANTITY I take pride in delivering design work that not only looks great but feels right. Every detail matters. The goal isn’t just to meet deadlines, it’s to exceed expectations. TRENDS ARE FUN, BUT SUBSTANCE LASTS LONGER Design trends come and go, but authenticity never goes out of style. You’re unique, and your brand should be too.

Available to hire

I’m a true design junkie, addicted to branding, storytelling, and beautiful visuals. I’m also an occasional illustrator, a blogger, and a one-woman creative powerhouse who thrives on bringing brands to life.

My specialty? Building strategic, meaningful brand identities that truly fit. I don’t do cookie-cutter solutions. Every project starts with understanding your goals, your audience, and the essence of who you are. The result: a brand that feels authentic, timeless, and built to evolve with you.

I founded Hoola Studio back in 2010, after spending over a decade in Québec City’s top agencies. Since then, I’ve had the privilege to collaborate with a wide range of clients: from hospitality and lifestyle brands to non-profits and even an architecture firm. Each collaboration is a creative partnership, and my goal is always the same: to deliver thoughtful design that makes an impact.

Working with me means enjoying a mix of professionalism, creativity, and a little spark of fun. I believe great design comes from great chemistry, and a genuine connection between people.

Whether you need a full brand identity, a print layout, a cookbook, an annual report, or a campaign that makes people stop scrolling, I’ve got you covered. With more than 20 years of experience, your project is in good hands (and good taste).

THE VALUES THAT GUIDE HOOLA STUDIO

AUTHENTICITY FIRST
No smoke and mirrors here. I believe in being transparent every step of the way. You’ll always know what’s happening and why.

QUALITY OVER QUANTITY
I take pride in delivering design work that not only looks great but feels right. Every detail matters. The goal isn’t just to meet deadlines, it’s to exceed expectations.

TRENDS ARE FUN, BUT SUBSTANCE LASTS LONGER
Design trends come and go, but authenticity never goes out of style. You’re unique, and your brand should be too.

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