I am a seasoned product design leader with over 20 years of experience guiding end-to-end design strategies across enterprise, startup, and government sectors. I design with both the user and the business in mind, lead cross-functional teams, and modernize complex systems to deliver measurable outcomes. I mentor teams, champion design thinking, and build processes that balance creativity, clarity, and efficiency. My work has helped win over $50M in federal contracts, reduce costs by millions annually, and generate substantial revenue through user-centered innovation.…

Eric Hooper

I am a seasoned product design leader with over 20 years of experience guiding end-to-end design strategies across enterprise, startup, and government sectors. I design with both the user and the business in mind, lead cross-functional teams, and modernize complex systems to deliver measurable outcomes. I mentor teams, champion design thinking, and build processes that balance creativity, clarity, and efficiency. My work has helped win over $50M in federal contracts, reduce costs by millions annually, and generate substantial revenue through user-centered innovation.…

Available to hire

I am a seasoned product design leader with over 20 years of experience guiding end-to-end design strategies across enterprise, startup, and government sectors. I design with both the user and the business in mind, lead cross-functional teams, and modernize complex systems to deliver measurable outcomes.

I mentor teams, champion design thinking, and build processes that balance creativity, clarity, and efficiency. My work has helped win over $50M in federal contracts, reduce costs by millions annually, and generate substantial revenue through user-centered innovation.

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Work Experience

Lead UX/UI Designer/Project Manager at Deloitte
June 1, 2025 - June 1, 2025
Led the strategic direction and execution of 12 high‑impact design initiatives, including investigative analytics platforms and Generative AI solutions. Delivered HealthPrism, a predictive health analytics tool, and FedHealth, a portfolio of 20+ AI solutions for local, state, and federal health organizations. Aligned UX work with business goals to maximize impact and decision-makers' outcomes. Secured over $50M in federal contracts by articulating the business value of UX and tailoring design strategy proposals to client needs. Directed multidisciplinary teams across Strategy & Analytics, SEMOSS, HealthPrism, and FedHealth, driving consistency, innovation, and scalable design systems. Built and scaled a design mentorship program within Strategy & Analytics, growing a community of 30+ designers.
Senior Product Designer at Fannie Mae
February 1, 2022 - February 1, 2022
Drove the strategic redesign of Fannie Mae's pricing management system from discovery to launch, enabling analysts to bid on mortgages more efficiently and modernizing a core enterprise tool. Implemented multiple redesigned applications that retired legacy systems, saving over $4M annually and generating $47.8M in new revenue within two months (July–August 2021). Led end-to-end design efforts: stakeholder workshops, synthesis of research into personas and flows, prototyping, testing, and delivery of final design systems. Collaborated with product leadership, engineering, and business teams to translate client vision into development, ensuring cross-functional alignment. Introduced motion design and micro-interactions via short-form animated videos to explain complex processes, increasing stakeholder engagement. Served as a design advocate, shaping UX strategy for high-visibility internal tools enterprise-wide.
Freelance Graphic Designer at Self Employed
October 1, 2017 - October 1, 2017
Designed branding and marketing materials for clients including Grey Matters Defense Solutions, Spotify, Hollytree Country Club, and MediaDyne. Built responsive websites for multiple clients and managed end-to-end projects from wireframes and prototypes to deployment and post-launch optimization.
UI/UX Lead at Wealthminder
September 1, 2016 - September 1, 2016
Owned the end-to-end UX strategy for Wealthminder’s digital products in a fast-paced startup setting. Led full redesign of the public-facing website and created the Financial Advisor Marketplace, aligning user needs with business goals to support growth and engagement. Directed all phases of product design—discovery, interviews, persona development, UX flows, wireframes, high-fidelity prototypes, usability testing, and handoff to engineering. Established a user-centered design process across teams, enabling rapid iteration, continuous learning, and tighter collaboration across product, marketing, and engineering.

Education

Bachelor of Science, Graphic Arts at Florida State University
January 11, 2030 - December 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Healthcare, Professional Services, Software & Internet, Financial Services
    paper Deloitte's HealthPrism

    Goal
    Create a searchable map that finds places in the US that could most benefit from educational campaigns, naloxone distribution sites, and substance use disorder treatment centers.
    Approach
    Interviewed health agency users on how they research their population.
    Broke down a robust filtering system into an intuitive, step by step approach to make it easier for users.
    Create a modeling dataset that represents the US population with respect to legally protected groups.
    Extend bias checks to further include representation across income groups and the Rural-Urban Continuum Codes.
    Outcome
    Leaders used HealthPrism to facilitate effective use of grant funding.
    HealthPrism provided data-driven insights to reveal intricate connections in maternity care deserts
    HealthPrism segmented the Mid-Atlantic states’ population into 15 unique personas to enable micro-tailored outreach.

    paper Fannie Mae Pricing Engine

    When I was given the task of tackling the pricing engine for Fannie Mae’s market room, it was quite the undertaking. This was in 2019 and at that time, analysts were still using excel to price out loans from the bid sheets that came in each week. A little background on bid sheets. Each lender would send out what is called a “bid sheet” with a list of loans from that week that financial institutes could bid on to purchase. The highest bidder would get the loan. The problem with Fannie Mae was that the analysts did not have the capability to price individual loans. They could only offer an across-the-board price for all loans in the bid sheet. Which means they were over paying for the bad loans, and would be outbid for the good loans.
    I shadowed each analyst for a day to see how they were accomplishing this impossible task. By understanding their needs and what they were trying to accomplish, I designed a new product that would intake the bid sheet, use the formulas they developed over the years to price out each loan, and allowed them to individually price each loan in a sort of “shopping cart” type flow. From there, they could send over a itemized list of each loan and the price they were willing to pay for each.
    By allowing the analysts to price out each individual loan instead of an overall price for the entire bid sheet, they were able add $47.8M in revenue in just the first two months of implementation.