Hi! I'm a UX Designer with a background in SaaS, healthcare, and civic tech. I specialize in leading user research, prototyping, and design strategy for digital products that really solve user problems. My background in spatial and service design helps me bring a systems-level view to user experience, crafting solutions that are scalable, inclusive, and grounded in how people behave in real life. I love collaborating across teams — working closely with developers, strategists, and domain experts to create cohesive, human-centered product experiences. Whether designing user journeys or building design systems, I focus on the mission and values behind each project to make a meaningful impact.

Hourieh Qodratnama

Hi! I'm a UX Designer with a background in SaaS, healthcare, and civic tech. I specialize in leading user research, prototyping, and design strategy for digital products that really solve user problems. My background in spatial and service design helps me bring a systems-level view to user experience, crafting solutions that are scalable, inclusive, and grounded in how people behave in real life. I love collaborating across teams — working closely with developers, strategists, and domain experts to create cohesive, human-centered product experiences. Whether designing user journeys or building design systems, I focus on the mission and values behind each project to make a meaningful impact.

Available to hire

Hi! I’m a UX Designer with a background in SaaS, healthcare, and civic tech. I specialize in leading user research, prototyping, and design strategy for digital products that really solve user problems. My background in spatial and service design helps me bring a systems-level view to user experience, crafting solutions that are scalable, inclusive, and grounded in how people behave in real life.

I love collaborating across teams — working closely with developers, strategists, and domain experts to create cohesive, human-centered product experiences. Whether designing user journeys or building design systems, I focus on the mission and values behind each project to make a meaningful impact.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Dutch
Beginner
Italian
Fluent
Persian
Fluent

Work Experience

UX Designer at Viable Community
November 1, 2024 - Present
Conduct user and stakeholder research across Viable’s three core services—Webpage, Marketplace, and Platform—to identify needs, pain points, and opportunities for service improvement. Design user journeys and service blueprints to ensure alignment between digital touchpoints and Viable’s mission of regeneration and community empowerment. Lead the UX/UI design of the Marketplace, translating research insights into intuitive user flows, wireframes, and interface components. Collaborate closely with developers, strategists, and domain experts to deliver a cohesive, human-centered service experience across all digital products.
Service Design & Researcher at iHealth and Wellness Foundation
September 30, 2024 - July 17, 2025
Conducted participatory research to uncover unmet user needs in a healthcare SaaS platform. Co-created a service vision and prioritized features for a new in-app engagement layer. Designed journey maps and low-fidelity prototypes to support cross-channel service flows. Facilitated service testing to validate concepts and inform iterative improvements. Prevented misaligned feature launch by surfacing real user needs; guided the team to develop a solution with clear market fit.
Consultant UX Designer at OLS GmbH
August 31, 2023 - July 17, 2025
Led UX/UI design for B2B biomedical SaaS platforms, from research to implementation. Built and maintained a scalable design system across multiple products. Conducted usability testing to refine workflows and reduce friction in device management interfaces. Ensured accessibility compliance and collaborated with cross-functional teams in agile environments. Achieved 90% CSAT and an SUS score of 84.5 (Excellent Usability) in the CASYvivo project.
Trainee UX Designer at Luxottica
September 30, 2021 - July 17, 2025
Supported UX design for Arnette’s mobile e-commerce platform, contributing to user research, wireframing, and usability testing. Analyzed behavior data (Google Analytics, Hotjar) to identify conversion drop-offs and friction in mobile flows. Designed and tested B2C features including Customization, Find Your Look, and Wishlist to improve product discovery and engagement, resulting in a 15–20% lift in mobile conversion and 10% faster user flow completion in usability testing.
Spatial Service Designer at StudioCR34
July 31, 2020 - July 17, 2025
Designed spaces by mapping user journeys and aligning spatial layouts with service touchpoints and flows. Applied service design methodologies to translate stakeholder needs into spatial strategies that enhanced both user experience and operational efficiency. Developed modular, adaptable environments supporting diverse service scenarios and optimized resource use. Collaborated with clients, engineers, and project teams to deliver spatial solutions that integrated physical experience with service delivery goals.

Education

B.Sc. at Università Politecnico di Milano
September 1, 2013 - September 30, 2017
M.Sc. at Università Politecnico di Milano
September 1, 2018 - April 30, 2021
B.Sc. at Payam Noor University
September 1, 2005 - September 30, 2010

Qualifications

UX Design Master Bootcamp — Talent Garden Innovation School (TAG) - Vienna (AT)
September 1, 2018 - April 30, 2021
Data-Driven Design: Quantitative Research for UX — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Interaction Design for Usability — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Journey Mapping — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Management: Strategy and Tactics — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Conducting UX Research & Testing Early Concepts — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Design for Virtual Reality — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Service Design: How to Design Integrated Service Experiences — Interaction Design Foundation
January 11, 2030 - July 17, 2025
AI for Designers — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Design Master Bootcamp
September 1, 2018 - April 30, 2021
Data-Driven Design: Quantitative Research for UX — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Interaction Design for Usability — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Journey Mapping — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Management: Strategy and Tactics — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Conducting UX Research & Testing Early Concepts — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Design for Virtual Reality — Interaction Design Foundation
January 11, 2030 - July 17, 2025
Service Design: How to Design Integrated Service Experiences — Interaction Design Foundation
January 11, 2030 - July 17, 2025
AI for Designers — Interaction Design Foundation
January 11, 2030 - July 17, 2025
UX Design Master Bootcamp
September 1, 2018 - April 30, 2021
Data-Driven Design: Quantitative Research for UX
January 1, 2021 - December 31, 2021
Interaction Design for Usability
January 1, 2021 - December 31, 2021
Journey Mapping
January 1, 2021 - December 31, 2021
UX Management: Strategy and Tactics
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Healthcare, Life Sciences, Non-Profit Organization, Retail, Professional Services