Heidi

Senior Graphic Designer at Oxford University Press

Digital Transformation – Championed the transformation of 500+ ELT titles, translating complex pedagogical requirements into responsive, high-impact digital narratives. • Strategic Rebranding – Spearheaded the proactive, 100% design-driven rebranding of the Classic Tales and Readers series to modernise legacy assets for long-term viability. • Operational Efficiency – Orchestrated complex production for concurrent digital and print projects, driving significant cost-efficiencies by transitioning production to offshore suppliers and creating rigorous visual conversion instructions. • Stakeholder Leadership – Facilitated collaboration between 30+ stakeholders (Marketing, Strategy, Research) to pitch and plan an on-site ‘Mock Classroom’ for design-led persona testing. • Technical Problem Solving – Acquired CSS and XML skills to independently manage digital updates and harmonise code across multiple backlist series for reflowable ePUB 3 conversion. • Team Leadership – Acted as the stabilising lead for shifting editorial teams, managing internal designs for the ‘Stretch’ multi-component course to ensure market-ready selection. • Innovation – Utilised AI sandbox environments to build prompts for component creation automation. • Leadership – Spearheaded the Readers rebrand via mentor-guided project management, facilitating workshops with cross-functional teams to 'sell in' design strategies and coaching fellow designers through complex production workflows. • Project variety – Created course brands, course books, brand guidelines, and marketing materials, like landing pages, email banners, and social-media assets. Products worked on: Oxford Discover, Navigate 2nd Edition, Headway 5th Edition (Intermediate level), Shine On, Energize, Complete ELT Readers list, Speedy Readers, Family & Friends 2nd Edition, and Stretch

Senior Designer at MCC Design

• Developed conceptual design solutions for interactive touchscreens and Graphic User Interfaces (GUIs), specifically tailored for physical environments and retail-adjacent spaces. • Partnered closely with developers to implement UX/UI best practices, ensuring that visual narratives remained consistent and functional across web and interactive platforms. • Managed end-to-end design projects which included liaising with suppliers, ensuring high- resolution standards and file preparation for multiple outputs. • Proactively integrated QR codes into traditional print brochures and promotional materials to drive digital user engagement, demonstrating an early ability to blend physical and digital channels. • Acted as the primary point of contact for a diverse portfolio of B2B and B2C clients, including medical manufacturers and high-profile educational institutions like Wycombe Abbey School. • Created visual brand designs, brochures, websites, landing pages, email banners, large sacle exhibition stands and promo videos. Clients worked on: Laryngeal Mask Company, Lombard Medical, MM Waste Management, Owen Mumford, Demco, Denstone, Reading Blue Coat School, Wycombe Abbey School, Farnborough Hill School, and Warwick Preparatory School

Freelance Graphic Designer at Self-Employed

• Partnered with copywriters to ideate and execute high-stakes advertising campaigns for Global B2B and B2B2C clients including American Express, IBM, and BT. • Delivered a diverse portfolio of 70% print and 30% digital assets, including retail-focused collateral, web banners, and emails, ensuring seamless brand consistency across all consumer touchpoints. • Worked with subject matter experts to storyboard training videos, demonstrating a proactive willingness to experiment with new formats. • Demonstrated a proactive bias for action by managing personal schedules, client liaison, and project budgets for large-scale agencies, consistently hitting deadlines for fast-turnaround campaigns. • Projects included: logo & brand designs, brochures, websites, email templates, eNewsletters, large sacle exhibition stands and promo videos. • Contracting as a Art Director / Senior Designer to agencies and private clients. Companies & Clients worked on: ◦ Ogilvy Group – American Express, BT, IBM, eSure, Nectar, Castrol, Delta Air Lines and Du Pont ◦ Ogilvy Primary Contact – Delta Airlines ◦ Coley Porter Bell – Tetra Pak and AlQurashi ◦ Lloyds TSB – Goldfish loyalty leaflets ◦ One Brand Group – Institute of Physics (IOP) and Imprima ◦ 3Sixty internet – Bristol International Airport, Fast Track Ski and Priddy in Pink ◦ The Agency – Bloom&Co, Hounslow Council, Rex Resorts, Quintiles and RK Supplychain ◦ Purplefish – Jeffersons Luxury Travel, Ferrero and Apollo Leisure Group ◦ Oxford Aviation Media – creating Computer Based Training (CBTs)

Mid-weight Designer at Self-employed

• Design and artwork of advertisements, annual reports, brochures, booklets, corporate identities, presentations, exhibition stands and Point of Sale. • Administration, accounts and client liaison. Companies and Clients worked on: ◦ Addison – ING, WPP and Unilever ◦ Crammond Dickens Lerner & Partners – wood. for good., Orange Glo and Brewsters (Whitbread)

Mid-weight Designer at Kingsway Advertising