Hi, I’m Horia F. Diaconu, a branding and graphic designer with over six years of experience helping international clients across Europe and North America build strong visual identities. I create logos, brand systems, social media assets, and marketing materials that communicate a brand’s story and goals clearly. I enjoy collaborating remotely and delivering polished design solutions that align with business objectives.
My approach blends solid branding principles with practical production workflows. I’m proficient in Illustrator, Photoshop, InDesign, Figma, Premiere Pro, After Effects, and Procreate, and I pride myself on consistent visual language across platforms, from logos to social campaigns.
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Complete brand identity design for Zeitkapsel Vintage, a vintage furniture and decor shop inspired by Mid-Century aesthetics. The project included logo design with multiple variations, social media templates for Instagram, and marketplace banners tailored for Etsy and Shopify. The focus was on creating a timeless, elegant visual system that feels warm, curated, and consistent across all digital touchpoints, while remaining easy for the client to update and use independently.
The client seeks a dog training brand for all ages and behaviours. Their focus is empathy-driven education for owners, prioritising positive methods and strong dog-owner bonds. “Golden Moments” reflects the joy of dog ownership, with a logo featuring a friendly Golden Retriever inspired by the client’s own pup.
This project focuses on building a strong and expressive visual identity for VibeZone, a dance community based in Brussels. The goal was to create a brand system that reflects rhythm, energy, and emotion while remaining inclusive and approachable for all age groups. The identity combines bold structure with fluid movement to mirror the experience of dance itself. A custom wordmark reinforces uniqueness, while the supporting monogram ensures flexibility across social media, merchandise, and digital platforms. The visual direction balances strength and warmth, allowing the brand to feel confident on stage and welcoming within the community. The result is a cohesive identity system designed to grow with the community, adaptable across print, digital, and promotional materials while maintaining a clear and recognizable presence
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