Regional Business Strategy at PHD COLOMBIA

Regional strategic coordination for Sanofi brands COPAC (Colombia, Peru, Ecuador and Central America). Provided strategic recommendations and monitoring actions for Buscapina, Buscapina Fem, Dulcolax, Esencial, Enterogermina; supported the digitalization process of the brands and managed the change of agency in the first year, aligning regional guidelines with local execution.

Meta Marketing Pro at Teleperformance

Strategic recommendations to SMEs and advertisers for optimal investment on Meta platforms; orchestrated actions in Meta Business Manager, advised assigned clients and reviewed impact indicators to maintain and increase investment in Facebook, Instagram and WhatsApp.

Client Executive at The Coach

Managed client requirements, provided strategic input for the creative team, followed up on proposals, and delivered the closing report for the assigned project.

Account Director at Universal McCann

Strategic support for planning and ongoing collaboration with clients to fulfill monthly brand objectives; budget monitoring and control; led multiple clients including CINASCAR, COLMEDICA, DIRECTV, SUPERWHOLESALE MAKRO, TERPEL and MOBIL LUBRICANTS, SONY PICTURES, AMERICAN EXPRESS, FARMATODO, ENERGIZER; supervised cross-functional teams and contributed to annual business growth and agency change management.

Account Executive at Universal McCann

Planning and strategic recommendations of the DIRECTV brand guidelines; established prepay and postpay touchpoints, developed flows and tactical plans, evaluated media proposals, coordinated materials, and supported media plans with tools, quotes and advertising valuations.

Media Executive at Universal McCann

Planning, purchase and monitoring of media plans for Sony Pictures Colombia and other brands; supported General Motors Colmotores campaigns (Chevrolet lines) and other clients; supervised monthly reports (SOV, budgets, metrics) and contributed to digital and traditional media plans.

Competition Analyst at Universal McCann

Competency reports for Sodimac, Corona Organización, Roa, Exxon Mobil, Schering, among others; scope and frequency reports, campaign follow-ups and guideline reports; uploaded daily information from Ibope and represented Universal McCann at Ibope monthly committees.