I'm Hugo Lefebvre, a UX/UI & Digital Marketing Specialist focused on delivering high-impact digital experiences from concept to launch. I design and optimize website pages, product landing pages, and e-commerce flows, combining UX, visual design, content creation, and technical implementation (Figma, Magento). I'm known for managing projects end-to-end and improving user engagement and conversions through data-driven decisions. I lead product launch pages end-to-end, define and execute A/B testing strategies, analyze user behavior, and design emails and digital assets supporting marketing initiatives across European markets.

HUGO VANESSCHE LEFEBVRE

I'm Hugo Lefebvre, a UX/UI & Digital Marketing Specialist focused on delivering high-impact digital experiences from concept to launch. I design and optimize website pages, product landing pages, and e-commerce flows, combining UX, visual design, content creation, and technical implementation (Figma, Magento). I'm known for managing projects end-to-end and improving user engagement and conversions through data-driven decisions. I lead product launch pages end-to-end, define and execute A/B testing strategies, analyze user behavior, and design emails and digital assets supporting marketing initiatives across European markets.

Available to hire

I’m Hugo Lefebvre, a UX/UI & Digital Marketing Specialist focused on delivering high-impact digital experiences from concept to launch. I design and optimize website pages, product landing pages, and e-commerce flows, combining UX, visual design, content creation, and technical implementation (Figma, Magento).
I’m known for managing projects end-to-end and improving user engagement and conversions through data-driven decisions. I lead product launch pages end-to-end, define and execute A/B testing strategies, analyze user behavior, and design emails and digital assets supporting marketing initiatives across European markets.

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Language

French
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Hamilton Watch
October 1, 2022 - Present
Lead the design and optimization of website pages, landing pages, and e-commerce flows; Deliver product launch pages end-to-end (UX, design, content, integration in Magento); Define and execute A/B testing strategies to improve conversion; Analyze user behavior to drive data-informed improvements; Design email campaigns and digital assets supporting marketing initiatives; Improve conversion performance through UX optimization and targeted A/B testing; Manage European websites and improve SEO performance; Coordinated D2C website launch in Europe; Executed paid media and CRM campaigns; Developed social media strategies across key markets
Digital Marketing Specialist at Titleist
February 1, 2021 - September 1, 2022
Lead the design and optimization of website pages, landing pages, and e-commerce flows; Managed European websites; Defined and executed A/B testing; Developed social media strategies across key markets; Executed paid media and CRM campaigns; Coordinated D2C website launch in Europe; SEO improvements

Education

Master’s Degree in Management and Business Strategies at Merkure Business School
January 11, 2030 - January 1, 2020
Bachelor’s Degree in Digital Marketing at Merkure Business School
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Manufacturing