I'm Hugo Schildknecht, a 36-year-old Swiss-Portuguese professional with 15+ years of experience leading global brand experiences and marketing initiatives. As Global Head of Events & Exhibitions at Omega, I manage CHF 12M+ budgets and a 4-person team to deliver premium brand experiences across 80+ events in 31 markets; I redefine the global events strategy, standardize planning frameworks and KPIs, and drive double-digit engagement growth through flagship activations. I'm a travel enthusiast who loves cars and watches, and I thrive in cross-market collaboration with country managers, CEOs and executives across the Swatch Group. I'm PMP-certified, passionate about learning, and I bring analytical and creative thinking to build brand identity, lead marketing strategies, and deliver ROI-positive activations.

Hugo Schildknecht

I'm Hugo Schildknecht, a 36-year-old Swiss-Portuguese professional with 15+ years of experience leading global brand experiences and marketing initiatives. As Global Head of Events & Exhibitions at Omega, I manage CHF 12M+ budgets and a 4-person team to deliver premium brand experiences across 80+ events in 31 markets; I redefine the global events strategy, standardize planning frameworks and KPIs, and drive double-digit engagement growth through flagship activations. I'm a travel enthusiast who loves cars and watches, and I thrive in cross-market collaboration with country managers, CEOs and executives across the Swatch Group. I'm PMP-certified, passionate about learning, and I bring analytical and creative thinking to build brand identity, lead marketing strategies, and deliver ROI-positive activations.

Available to hire

I’m Hugo Schildknecht, a 36-year-old Swiss-Portuguese professional with 15+ years of experience leading global brand experiences and marketing initiatives. As Global Head of Events & Exhibitions at Omega, I manage CHF 12M+ budgets and a 4-person team to deliver premium brand experiences across 80+ events in 31 markets; I redefine the global events strategy, standardize planning frameworks and KPIs, and drive double-digit engagement growth through flagship activations.

I’m a travel enthusiast who loves cars and watches, and I thrive in cross-market collaboration with country managers, CEOs and executives across the Swatch Group. I’m PMP-certified, passionate about learning, and I bring analytical and creative thinking to build brand identity, lead marketing strategies, and deliver ROI-positive activations.

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Language

French
Fluent
English
Fluent
German
Advanced

Work Experience

Global Head of Events & Exhibitions at OMEGA
April 1, 2024 - Present
Senior leader delivering premium brand experiences; manage CHF 12M+ budgets and a team of 4; redefine global events strategy, implement standardized planning frameworks and KPIs; spearhead flagship activations including Olympic and Paralympic Games activations, global exhibitions, and boutique openings; strengthen cross-market collaboration with country managers and executives across Swatch Group; Key achievement: conceptualized and executed OMEGA House Paris 2024 with +200M media impressions and +22% social engagement.
Head of Marketing & Business Development at Paragon Studio
October 1, 2023 - March 31, 2024
Developed sales and marketing processes, securing 3 key accounts and driving +120% revenue growth in 3 months; launched a new market strategy, expanding contract pipeline by CHF 1.5M in Q4 2023; generated 200+ qualified leads via targeted networking and business development efforts.
Head of Marketing & Communication at Vima Link
March 1, 2021 - August 31, 2023
Defined and rolled out a new brand identity across DACH and North America, increasing lead generation by 35% YoY; boosted brand awareness by 225% in 5 markets through optimized global campaigns—with no increase in budget or headcount; spoke at 10+ major tech events in 15 countries, reinforcing global positioning; key achievement: elevated Vima’s visibility to 'Unicorn in the Making' status at WebSummit and Collision.
Global IT Internal Communications Manager at Philip Morris International
January 1, 2019 - May 31, 2020
Led 3 major digital engagement projects for 7K+ IT employees, achieving a 63% campaign participation rate; created strategic communication content for the CTO and senior leadership, used in global conferences and reporting; organized 15+ C-level internal events on transformation, Agile, and reorganization topics; key achievement: directed the global IT intranet redesign for CyberSecurity & Digital Services, reaching 75K+ users.
Global Event Team Leader at SpotMe
May 1, 2018 - December 31, 2018
Led 20+ global hybrid events in the pharmaceutical sector (1K+ attendees/event), managing onsite teams of up to 10 people; conducted team training and performance reviews to ensure delivery excellence; key achievement: handpicked to lead Novartis’ executive summit in Tallinn with Global & Regional CEOs.
Global Events & Product Launch Expert at Audemars Piguet
August 1, 2015 - January 31, 2018
Led 20+ high-end product launches and exhibitions (e.g., SIHH, Art Basel) with budgets up to CHF 2M; harmonized global brand identity through audit and alignment of event guidelines across 40 countries; developed CRM-focused toolkits for 17 subsidiaries, boosting NPS by 25%; built performance tracking systems that drove +1K leads/year and +25% ROI on brand activations; key achievement: Royal Oak Frosted Gold global launch in Florence — highest ROI event in company history.
Communication & Event Project Manager at KONSEPT & Stella Event Lausanne
August 1, 2011 - May 31, 2015
Delivered 80+ immersive, tech-driven events and crafted 60+ brand campaigns for local and international clients; integrated sensory branding and 360° concepts to elevate experiential marketing; key achievement: promoted to co-owner after one year, following the success of 10+ major campaigns and events.

Education

Federal Diploma of Higher Education Product Marketing Manager at SAWI - Lausanne
January 1, 2015 - December 31, 2016
MarCom Diploma Marketing & Communication at SAWI - Lausanne
January 1, 2013 - December 31, 2014
Federal VET Diploma Baccalaureate Business Employee at EPCA - Aigle
January 1, 2005 - December 31, 2008

Qualifications

Project Management Professional PMP® Certificate
January 1, 2023 - December 31, 2023
Adobe Creative Suite - DTP Certificate of Achievement
January 1, 2020 - December 31, 2020
Digital Marketing & Social Media Certificate of Achievement
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet