Principal at Hunter Marshall Consulting

Brand and marketing consultant; lead qualitative and quantitative research, brand strategy, architecture, go-to-market plans, creative briefs, messaging and content, product/brand naming, nomenclature systems, and contractor management. Served a broad client portfolio including Siemens, Intel, Micron, Dolby, Microsoft, Dow Chemical, Mastercard, Leidos, Fivetran, FloQast, Skykick, Varicent, AppDirect, Informatica, and Bread Financial.

Strategy Lead at Interbrand, Landor, Liquid, Tenet Partners

Led teams in developing brand strategy and architecture, launch planning, internal communications, guidelines, naming and nomenclature.

Partner, Strategy at Ziba Design

Developed innovation and brand strategies, project plans, product and service offerings, and led new business development and client relationships.

Director of Strategy at Liquid Agency

Responsible for revenue and margin, multiple key client accounts, managing strategy team, and evolving the strategy practice (frameworks, decision trees, foundations, research methodologies).

Strategy Director at FCB

Led strategy for integrated campaigns; freelancing for Interbrand and Havas Strategic Planning during this period.

Director of Brand Strategy at Interbrand

Director of Brand Strategy for the San Francisco office; led multi-million dollar projects across international offices and disciplines for clients including Adobe, Pixar (implied through portfolio), and others.

Senior Account Director at FutureBrand

Client leader on key accounts; brand strategy and naming.

Senior Client Manager at Landor Associates

Account lead and strategist on Hewlett-Packard and other key clients; promoted three times in five years; grew revenue from $770k to $4m.

Partner, Strategy at Tenet Partners

Led teams in developing brand strategy and architecture, launch planning, internal communications, guidelines, naming and nomenclature. Select clients: Dow Chemical, Toro, Mastercard.

Managing Director, Strategy & Innovation at Ziba Design

Developed innovation and brand strategies, project plans, product and service offerings, lead new business development and client relationships.