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Digital media and performance specialist with over five years of experience working across APAC and MEA, partnering with brands, agencies, and platforms to drive measurable business outcomes. Strong background in Meta, TikTok, and ecommerce media solutions, with hands-on experience optimizing large-scale paid media investments, improving efficiency, and scaling best practices across markets. Known for a consultative working style, clear communication, and the ability to translate complex performance data into practical, revenue-focused recommendations.…Digital media and performance specialist with over five years of experience working across APAC and MEA, partnering with brands, agencies, and platforms to drive measurable business outcomes. Strong background in Meta, TikTok, and ecommerce media solutions, with hands-on experience optimizing large-scale paid media investments, improving efficiency, and scaling best practices across markets. Known for a consultative working style, clear communication, and the ability to translate complex performance data into practical, revenue-focused recommendations.

Ian Chong

Digital Marketer, Content Creator, Performance Marketer, +1

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Digital media and performance specialist with over five years of experience working across APAC and MEA, partnering with brands, agencies, and platforms to drive measurable business outcomes. Strong background in Meta, TikTok, and ecommerce media solutions, with hands-on experience optimizing large-scale paid media investments, improving efficiency, and scaling best practices across markets. Known for a consultative working style, clear communication, and the ability to translate complex performance data into practical, revenue-focused recommendations.…Digital media and performance specialist with over five years of experience working across APAC and MEA, partnering with brands, agencies, and platforms to drive measurable business outcomes. Strong background in Meta, TikTok, and ecommerce media solutions, with hands-on experience optimizing large-scale paid media investments, improving efficiency, and scaling best practices across markets. Known for a consultative working style, clear communication, and the ability to translate complex performance data into practical, revenue-focused recommendations.

Available to hire

Digital media and performance specialist with over five years of experience working across APAC and MEA, partnering with
brands, agencies, and platforms to drive measurable business outcomes. Strong background in Meta, TikTok, and ecommerce media solutions, with hands-on experience optimizing large-scale paid media investments, improving efficiency,
and scaling best practices across markets. Known for a consultative working style, clear communication, and the ability to
translate complex performance data into practical, revenue-focused recommendations.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Media Specialist at Procter & Gamble

July 1, 2021 - July 1, 2023

Led execution and optimization of over 5,000 paid media campaigns across APAC, delivering 15M+ visits and 5.1B impressions, with ROI uplift across three years. Optimized Meta CPAS programs; collaborated with agencies and platform partners to develop a best-practice playbook that drove a 156% YoY ROI uplift. Diagnosed performance issues in underperforming markets, conducted coaching sessions, and rolled out structured optimization frameworks (CPV +179%, ROI +147%). Worked with Meta as strategic platform partner, testing solution capabilities and early adoption to improve campaign effectiveness and scalability. Advised markets and agencies on budget allocation, creative considerations, and performance trade-offs based on data-driven insights.

Digital Marketing Manager

January 1, 2021 - June 1, 2021

Managed and led a small team to plan and execute creative production for major campaign shoots, supporting both paid and organic media initiatives. Oversaw copywriting and content delivery across Facebook, Instagram, email, and website placements. Supported Shopee promotional campaigns through a dedicated ad account, coordinating campaign setup and performance monitoring.

Digital Marketer

June 1, 2020 - December 1, 2020

Worked closely with developers to revamp the company website across consumer and commercial segments. Executed daily content and campaign support across social media, email, and website channels. Assisted with e-commerce marketing initiatives, including paid media support for Shopee campaigns.

Senior Digital Media Specialist

July 1, 2023 - December 1, 2025

Led regional initiatives to improve search and media performance across key e-retailers including Shopee, Lazada, and Amazon, partnering with brands and markets to strengthen discoverability and conversion outcomes. Owned performance reporting and analysis for TikTok, Shopee, and Lazada, translating large datasets into clear insights that informed more profitable media and commercial decisions. Led analytics and strategic planning for a flagship APAC TikTok skincare initiative, identifying key growth drivers and optimization levers. Acted as regional point of contact for media performance discussions, aligning internal teams and market stakeholders on next-step actions.