I'm Ishal Khanna, a results-driven marketing professional with over four years of experience shaping and delivering multi-channel campaigns across renewable energy, education, and consumer goods. I excel at turning data into action, driving SEO performance, social media engagement, and CRM-driven campaigns that boost acquisition and retention.\n\nCollaborating with sales and product teams comes naturally to me, helping align messaging, optimize ROI, and tell brand stories that resonate with target audiences. I'm passionate about market research, competitive analysis, and creating content that maintains brand consistency across channels while delivering measurable business impact.

I'm Ishal Khanna, a results-driven marketing professional with over four years of experience shaping and delivering multi-channel campaigns across renewable energy, education, and consumer goods. I excel at turning data into action, driving SEO performance, social media engagement, and CRM-driven campaigns that boost acquisition and retention.\n\nCollaborating with sales and product teams comes naturally to me, helping align messaging, optimize ROI, and tell brand stories that resonate with target audiences. I'm passionate about market research, competitive analysis, and creating content that maintains brand consistency across channels while delivering measurable business impact.

Available to hire

I’m Ishal Khanna, a results-driven marketing professional with over four years of experience shaping and delivering multi-channel campaigns across renewable energy, education, and consumer goods. I excel at turning data into action, driving SEO performance, social media engagement, and CRM-driven campaigns that boost acquisition and retention.\n\nCollaborating with sales and product teams comes naturally to me, helping align messaging, optimize ROI, and tell brand stories that resonate with target audiences. I’m passionate about market research, competitive analysis, and creating content that maintains brand consistency across channels while delivering measurable business impact.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing Specialist at Power Expert
March 1, 2022 - Present
Developed and executed integrated marketing strategies across digital and traditional channels, contributing to measurable increases in lead generation and market share within the renewable energy sector. Optimized SEO tactics, social media campaigns, and email marketing initiatives, using analytics to track performance and improve ROI. Led cross-functional collaboration between marketing and sales teams to accelerate customer acquisition and conversion rates. Produced and managed digital content including advertisements, promotional materials, and website copy, maintaining brand consistency across channels. Monitored KPIs and delivered regular performance reports to senior management, providing data-driven insights to guide strategic decisions. Conducted market and competitor analyses to identify opportunities, informing campaign targeting and product positioning. Advised on pricing strategies, product positioning, and advertising approaches to optimise market penetration.
Marketing Research Executive at University of Western Australia – Brand, Marketing & Recruitment (BMR)
July 1, 2021 - January 1, 2022
Conducted market research including SWOT analysis to identify opportunities for postgraduate student recruitment. Planned, implemented, and executed targeted social media campaigns across multiple platforms to increase brand awareness and student engagement. Developed and identified new target market segments, making strategic recommendations to enhance marketing communications. Performed competitive analysis across universities, benchmarking market offerings, course structures, fees, and marketing strategies. Managed and monitored social media content, tracking engagement metrics and reporting insights to improve campaign effectiveness.
Social Media Marketing Executive at Huber Social
January 1, 2021 - June 1, 2021
Managed all social media platforms for the organisation, driving brand awareness through targeted campaigns and audience engagement strategies. Conducted a full marketing audit to identify gaps and opportunities to improve digital presence and performance. Formulated and implemented a content strategy plan for 2021, aligning content pillars with business objectives. Monitored and measured lead volumes, website conversions, and social media traffic to assess brand perception and campaign success. Supported marketing initiatives including email marketing, event promotion, social media, and content marketing programs.
Sales & Marketing Representative at HelloFresh
August 1, 2020 - January 1, 2021
Led a team of eight sales representatives, allocating territory and driving team performance to consistently achieve agreed sales targets. Generated new leads and maintained strong customer relationships, ensuring high levels of satisfaction and retention. Resolved customer complaints through structured problem-solving, preparing reports and recommendations for management.

Education

Master of Marketing at University of Western Australia
January 11, 2030 - April 29, 2026
Bachelor of Business Administration (Marketing) at Narsee Monjee Institute of Management Studies (NMIMS)
January 11, 2030 - April 29, 2026

Qualifications

Digital Marketing – Google Digital Garage
January 11, 2030 - April 29, 2026
Advertising on Facebook – LinkedIn Learning
January 11, 2030 - April 29, 2026
Advertising on Facebook Advanced – LinkedIn Learning
January 11, 2030 - April 29, 2026

Industry Experience

Energy & Utilities, Education, Consumer Goods, Retail, Software & Internet