Hi, I’m Karl Christian, a Content Strategist & Creator passionate about building meaningful online experiences. Specialize in social media strategy and short-form video production, creating engaging content across platforms to help brands grow, connect with audiences, and convert followers into buyers. I focus on developing content strategies that grow brand awareness, engage audiences, and drive conversions. By analyzing trends, audience behavior, and platform performance, I plan and execute content that aligns with brand goals while resonating with the target audience. Additionally, I leverage live content to showcase products, answer questions, and convert viewers into buyers.

Karl Christian

Hi, I’m Karl Christian, a Content Strategist & Creator passionate about building meaningful online experiences. Specialize in social media strategy and short-form video production, creating engaging content across platforms to help brands grow, connect with audiences, and convert followers into buyers. I focus on developing content strategies that grow brand awareness, engage audiences, and drive conversions. By analyzing trends, audience behavior, and platform performance, I plan and execute content that aligns with brand goals while resonating with the target audience. Additionally, I leverage live content to showcase products, answer questions, and convert viewers into buyers.

Available to hire

Hi, I’m Karl Christian, a Content Strategist & Creator passionate about building meaningful online experiences. Specialize in social media strategy and short-form video production, creating engaging content across platforms to help brands grow, connect with audiences, and convert followers into buyers.

I focus on developing content strategies that grow brand awareness, engage audiences, and drive conversions. By analyzing trends, audience behavior, and platform performance, I plan and execute content that aligns with brand goals while resonating with the target audience. Additionally, I leverage live content to showcase products, answer questions, and convert viewers into buyers.

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Language

English
Fluent
Tagalog
Advanced

Work Experience

Senior Specialist, Marketing (Digital Content) at STERRATECH PTE LTD
January 1, 2020 - Present
Specialized in creating high-ROAS revenue-generating ads on Facebook, Instagram, and TikTok, consistently achieving ROAS above 5.0. Identified emerging market trends and developed original creative content leading to a 3x increase in revenue and product breakthroughs in the Singaporean and Malaysian markets. Received multiple performance incentives for high-converting creatives generating over SGD 8,000+ in profit each. Managed full video production pipeline from pre-production to post-production, and acted as the main host for TikTok live streams, leading product demonstrations and direct sales. Planned and coordinated end-to-end live stream campaigns achieving up to SGD 10,000 in monthly sales through effective live selling strategies.
Multimedia Designer at SILVERSKY PTE LTD
January 1, 2020 - August 7, 2025
Created editorial photos for clients and catalogues, web banners, social media posts, EDM, brochures, and landing pages. Handled all editing and visual graphics to produce engaging final products that drove revenue. Produced monthly video series narratives accompanying marketing content, increasing viewership and online subscribers.
Digital Designer Intern at MEDIA CORP
January 1, 2020 - August 7, 2025
Worked closely with the Art Director to produce concepts for clients. Developed creative advertising content across various media including catalogues, menus, flyers, posters, bus stop ads, and digital billboards. Leveraged branding expertise to enhance clients’ corporate image to ensure business growth.

Education

Media Production and Design at Republic Polytechnic
January 1, 2015 - January 1, 2018
Social Media & Web Development at ITE College Central
January 1, 2014 - January 1, 2015
GCE N Level at Beatty Secondary School
January 11, 2030 - September 15, 2025
Social Media & Web Development at ITE College Central, Singapore
January 1, 2015 - January 1, 2018
Republic Polytechnic Education at Republic Polytechnic (RP), Singapore
January 11, 2030 - September 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services