I’m a tech-savvy communications professional who translates complex topics into clear, engaging stories. My work spans digital communications, integrated campaigns, and content creation, with a knack for creative direction, visual design, and editing to keep brand voice consistent across channels. From shaping audience narratives to driving measurable outcomes, I enjoy turning ideas into storytelling that aligns with marketing goals. I’ve led publicity, content development, and partnerships across publishing and tech, delivering campaigns that boost visibility and business results.…

SOHFI B. ABDUL HAMID

I’m a tech-savvy communications professional who translates complex topics into clear, engaging stories. My work spans digital communications, integrated campaigns, and content creation, with a knack for creative direction, visual design, and editing to keep brand voice consistent across channels. From shaping audience narratives to driving measurable outcomes, I enjoy turning ideas into storytelling that aligns with marketing goals. I’ve led publicity, content development, and partnerships across publishing and tech, delivering campaigns that boost visibility and business results.…

Available to hire

I’m a tech-savvy communications professional who translates complex topics into clear, engaging stories. My work spans digital communications, integrated campaigns, and content creation, with a knack for creative direction, visual design, and editing to keep brand voice consistent across channels.

From shaping audience narratives to driving measurable outcomes, I enjoy turning ideas into storytelling that aligns with marketing goals. I’ve led publicity, content development, and partnerships across publishing and tech, delivering campaigns that boost visibility and business results.

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Language

English
Fluent

Work Experience

Content Creator at YouTube Channels @sohfihamid & @see_athousandmiles
January 1, 2018 - Present
Conceptualize, script, film, and edit original video content tailored to entrepreneurs, business enthusiasts, and travel audiences. Grew the @sohfihamid channel to over 1,000 subscribers and achieved acceptance into the YouTube Partner Program through consistent content strategy and engagement. Delivered on-camera presentations to improve audience retention and establish a relatable personal brand.
Career Break & Professional Development
July 1, 2025 - Present
Engaged in professional certification programs and self-directed learning relevant to marketing and training & adult education; collaborated with startups to produce content for apps & platforms to amplify brand presence and expand user base.
Assistant Manager, Marketing & Admin at ISEAS Publishing
May 1, 2023 - June 13, 2025
Publicity & Promotions: Curated and developed publicity content by securing journal reviews and features for 10+ book releases annually, boosting visibility. Drove publicity through targeted podcast outreach and video campaigns, contributing to book sales growth from Q2 to Q4 2024. E-Commerce Management & Operations: Updated e-commerce storefront to improve functionality and accessibility. Coordinated order fulfilment and logistics to support seamless customer experiences. Partnership Marketing: Led joint go-to-market with UK & China distributors, streamlining supply and co-marketing to widen regional reach and lift sales; managed end-to-end distribution and partner promotions in SEA, achieving subscription growth of 20% in 3 months.
Marketing Comms Manager, Copyright Licensing & Admin at Society of Singapore (CLASS) // CLASS
February 1, 2022 - April 1, 2023
Content Development & Brand Messaging: Led content strategy and production to enhance engagement and follower growth; aligned branding assets and corporate messaging to strengthen brand equity. Website & SEO Management: Supervised the website overhaul with a vendor, focusing on UX and functionality; completed within a 3-month timeframe. Community Outreach: Planned signature events with on-site photography and media-ready visuals for publicity; established partnerships for co-branded outreach initiatives.
Deputy Manager, Marketing Communication at Mendaki SENSE
May 1, 2019 - October 1, 2021
Strategic Campaigns & Community Programmes: Orchestrated integrated social media, paid ads and publicity campaigns supported by a $500K annual budget, delivering a 40% increase in lead generation and earned media coverage. Secured $250K IMDA funding for Project DigiSmart and launched the FindJobs app, achieving 35K downloads in 10 months. Communications, Events & Stakeholder Management: Led marketing promotions for employability and career events with average monthly participation around 300; Pivoted to digital engagement touchpoints with a structured communications strategy to drive virtual programme participation. Operational Management & Internal Communications: Directed a digital transformation initiative involving multiple business units, delivering branding and website projects through strategic insights, focus groups, and internal communications.
Business Development Assistant Manager at Big Sync Music
December 1, 2018 - March 1, 2019
Marketing and business development activities supporting music-related partnerships and promotions.
Marketing Executive at Leica Microsystems
July 1, 2017 - June 1, 2018
Marketing communications and product marketing support for imaging technologies.
Senior Assistant Manager (Web Marketing) at Institute on Asian Consumer Insights
July 1, 2016 - January 1, 2017
Web marketing and digital engagement initiatives to support research and client engagement.
Senior Executive - Corporate Communications at Agency for Science, Technology & Research (A*STAR)
January 1, 2012 - July 1, 2016
Corporate communications and internal/external event support for science and technology programs.
Communication Assistant at Singapore American School
March 1, 2009 - December 1, 2011
Communications support and program communications for school events and initiatives.

Education

Bachelor in Internet Communication at Central Queensland University
January 1, 2004 - September 1, 2025
Professional Diploma in Digital Marketing & Campaign Strategy at Training Vision Institute
January 1, 2021 - January 1, 2021
Certificate in Digital Marketing Professional – Social Media at Digital Marketing Institute
January 1, 2022 - January 1, 2022
Certificate in Digital Marketing Professional at Digital Marketing Institute
January 1, 2021 - January 1, 2021
WSQ Professional Diploma in Leadership & People Management at Training Vision Institute
January 1, 2018 - January 1, 2018
Certificate in Digital Marketing Professional – Social Media at Digital Marketing Institute
January 1, 2022 - September 30, 2025
Certificate in Digital Marketing Professional – Social Media at Digital Marketing Institute
January 1, 2021 - January 1, 2021
WSQ Professional Diploma in Leadership & People Management at Training Vision Institute
January 1, 2018 - January 1, 2018
Bachelor in Internet Communication at Central Queensland University
January 1, 2004 - January 1, 2004

Qualifications

Certified Digital Marketing Professional
January 1, 2021 - September 1, 2025
Certified Social Media Marketer
January 1, 2022 - September 1, 2025
Certified Digital Marketing Professional – Social Media
January 1, 2022 - September 30, 2025
Certified Digital Marketing Professional
January 1, 2021 - September 30, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Government, Other
    paper Podcast Production

    On my YouTube channel @sohfihamid, I produce and host #DoWhatYouLove, an interview series that features entrepreneurs sharing their experiences, challenges, and wins.

    This segment reflects my approach to podcast production: blending authentic storytelling with structured production to create engaging, professional-quality content that connects with audiences.

    Role: Producer, host, and editor (end-to-end production).
    Here are the links of my podcast and youtube channels where I produced (include post production)
    Podcast channel -https://www.youtube.com/@sohfihamid/podcasts
    Youtube channel - https://www.youtube.com/@sohfihamid/videos
    Youtube

    My Role & Process

    Concept Development
    Defined the series theme around entrepreneurial journeys, focusing on authenticity and real-world insights.
    Designed content pillars to guide each episode: Origin Story, Challenges, Breakthroughs, and Advice.

    Guest Engagement

    Researched, invited, and interviewed entrepreneurs and creators from diverse industries.
    Crafted conversational question sets to encourage openness and relatability.

    Production & Editing

    Managed audio-visual setup, conducted recordings, and handled post-production.
    Edited for clarity, narrative flow, and polished sound design.

    Content Repurposing

    Extracted short clips for social media promotion on TikTok, LinkedIn, and Instagram.
    Transformed conversations into blog-style summaries to reach wider audiences.

    Marketing & Distribution

    Leveraged SEO-friendly titles, thumbnails, and descriptions to increase discoverability.
    Integrated cross-channel promotion strategies to grow engagement.

    Outcomes & Highlights

    Produced a growing catalogue of entrepreneurial interviews that attract aspiring founders and creators.
    Built stronger audience engagement by sharing behind-the-scenes stories and practical business lessons.
    Established cross-platform visibility by repurposing episodes into short-form video, articles, and social media posts.
    Enhanced brand positioning as both a content creator and storytelling consultant.

    Skills Demonstrated

    End-to-end podcast production (planning, recording, editing, distribution).
    Interviewing & storytelling to draw out authentic conversations.
    Content marketing through repurposing and promotion.
    Video editing and audio post-production for professional output.

    paper Marketing & Communications Specialist | Digital Marketing & Creative Design

    I’m a freelance marketing and communications professional with over a decade of experience helping brands amplify their visibility, connect with audiences, and tell compelling stories. My background spans government, education, publishing, and the private sector, where I’ve managed campaigns, content, and community engagement at both local and regional levels.

    I specialise in brand development, digital marketing, content creation, and graphic design. From launching SEO-optimized campaigns and podcasts to overseeing corporate rebrands, social media strategies, and large-scale events, I bring both creative direction and hands-on design expertise to every project.

    What differentiates me is my ability to blend creativity with structure—taking ideas from concept through execution while ensuring visuals and messaging work seamlessly together. I thrive in collaborative environments and enjoy crafting impactful campaigns that resonate with diverse audiences.

    If you’re seeking someone who can elevate your brand with both strategic marketing and engaging visuals, I’d be glad to collaborate.

    paper Content Creation - AI Tech Reviews

    Solution: ShortAi
    Scope: Tech review on Youtube
    Youtube: Product Review
    Status: Ongoing since April 2025

    Introduction:
    A collaboration to review ShortAI, an AI-powered platform designed to help creators easily produce engaging, faceless short-form videos. The client wanted to create awareness of the AI solution on Youtube. On my end, I did the product research and developed the script including voiceover and video editing via Adobe Premiere.

    Approach:
    My approach was to position ShortAI as the smart tool to create product ads particularly in video format. I created the tech-centric Youtube review to showcase the benefits, the functionalities and positive results using the solution. The review includes step-by-step guide using 4 variations that includes the tips and call to action for using the solution.

    Results:
    The video was well-received in terms of engagement and generated offline interests.