Available to hire
I’m a versatile, commercially minded content creator and writer/editor who has been freelancing since 2020 after an award-winning career in journalism and time in London-based marketing agencies. I specialise in story-led communication across on-pack copy, press releases, newsletters, sustainability reporting and content concepts for luxury brands, hospitality and food & beverage, delivering engaging, commercially minded content with a keen eye for detail.
In my spare time I enjoy pottery, life drawing and gardening, and I share my Oxford life with two cats—Vincent van Fluff and Otis McCatt. I’ve also lived in Zurich and bring a global perspective to projects, collaborating closely with clients and teams to bring ideas to life.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Freelance writer
January 1, 2020 - November 18, 2025Collaborating with luxury brands on a range of outputs, including sustainability reports.
Creative Director at Butterfly Cannon
December 31, 2020 - December 31, 2020Led Johnnie Walker pack renovations and developed merchandise.
Sabbatical at Personal mission
December 31, 2019 - December 31, 2019Sabbatical
Creative Brand Director at Bompas & Parr
December 31, 2019 - December 31, 2019Experiential event design conceptualisation and development, in activations for Diageo, Edrington, LVMH and Pernod Ricard; Cartier; Coty; Relais & Châteaux; Philip Morris. Conceived Guinness Hero Harp beer dispense fountain. Liaised with 10 Downing Street to launch Food Pioneers programme.
Editor at Difford’s Guide
December 31, 2013 - December 31, 2013Increased readership from 3,000 print subs to 115,000 monthly uniques; Edited The Tequila Ambassador for the late Tomas Estes.
Senior Account Exec at Roche Communications
December 31, 2010 - December 31, 2010Helped launch Dishoom.
Managing editor at Theme magazine, United Business Media
December 31, 2009 - December 31, 2009Judged cocktail competition with Marco Pierre White; Presented bar industry Theme Awards with GQ editor Dylan Jones.
Senior reporter at Pulse, CMP Information
December 31, 2006 - December 31, 2006Family doctor serial killer exposé led national print and TV media.
Creative Director at Butterfly Cannon
January 1, 2019 - December 31, 2020Led Johnnie Walker pack renovations and merchandise development; conceptualised experiential design and brand activations for Diageo, Edrington, LVMH, Pernod Ricard and other luxury brands; conceived Guinness Hero Harp beer dispense fountain; collaborated with 10 Downing Street on the Food Pioneers programme.
Sabbatical
January 1, 2019 - December 31, 2019Sabbatical period.
Fortaleza Distillery Worker
January 1, 2019 - December 31, 2019Worked at Fortaleza distillery, Santiago de Tequila, Mexico.
Creative Brand Director at Bompas & Parr
January 1, 2014 - December 31, 2019Experiential event design conceptualisation and development for Diageo, Edrington, LVMH, Pernod Ricard; Cartier; Coty; Relais & Châteaux; Philip Morris. Conceived Guinness Hero Harp beer dispense fountain. Liaised with 10 Downing Street to launch Food Pioneers programme.
Editor at Difford’s Guide
January 1, 2010 - December 31, 2013Edited content for Difford’s Guide; increased readership and monthly unique users; edited The Tequila Ambassador for Tomas Estes.
Senior Account Executive at Roche Communications
January 1, 2009 - December 31, 2010PR launch team for Dishoom and Cinnamon Kitchen; London-based agency work.
Managing Editor at Theme magazine, United Business Media
January 1, 2006 - December 31, 2009Managed Theme magazine; judged cocktail competition with Marco Pierre White; presented Theme Awards with GQ editor Dylan Jones.
Senior Reporter at Pulse, CMP Information
January 1, 2002 - December 31, 2006Family doctor serial killer exposé led national print and TV media coverage.
Education
BA History 2:1 at King’s College, London
January 11, 2030 - November 18, 2025Postgraduate certificate in magazine journalism at PMA Training
January 11, 2030 - November 18, 2025BA History at King's College London
January 11, 2030 - December 19, 2025Postgraduate Certificate in Magazine Journalism at PMA Training
January 11, 2030 - December 19, 2025Qualifications
Postgraduate Certificate in Magazine Journalism
January 11, 2030 - December 19, 2025BA History
January 11, 2030 - December 19, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Consumer Goods
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