Available to hire
I work mainly with luxury brands, notably in alcohol, watchmaking and hospitality.
My range, somewhat unusually, spans short- and long-form outputs – everything from naming and taglines right through to full reports, and even, occasionally, books, as a ghost-writer.
I produce everything from new product concepts to on-pack storytelling, video scripting, social media campaigns, live events collateral, press releases and sustainability reports.
I’ve spent time as a creative director at two London agencies, and prior to that I was a journalist for 15 years.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Freelance writer
January 1, 2020 - November 18, 2025Collaborating with luxury brands on a range of outputs, including sustainability reports.
Creative Director at Butterfly Cannon
December 31, 2020 - December 31, 2020Led Johnnie Walker pack renovations and developed merchandise.
Sabbatical at Personal mission
December 31, 2019 - December 31, 2019Sabbatical
Creative Brand Director at Bompas & Parr
December 31, 2019 - December 31, 2019Experiential event design conceptualisation and development, in activations for Diageo, Edrington, LVMH and Pernod Ricard; Cartier; Coty; Relais & Châteaux; Philip Morris. Conceived Guinness Hero Harp beer dispense fountain. Liaised with 10 Downing Street to launch Food Pioneers programme.
Editor at Difford’s Guide
December 31, 2013 - December 31, 2013Increased readership from 3,000 print subs to 115,000 monthly uniques; Edited The Tequila Ambassador for the late Tomas Estes.
Senior Account Exec at Roche Communications
December 31, 2010 - December 31, 2010Helped launch Dishoom.
Managing editor at Theme magazine, United Business Media
December 31, 2009 - December 31, 2009Judged cocktail competition with Marco Pierre White; Presented bar industry Theme Awards with GQ editor Dylan Jones.
Senior reporter at Pulse, CMP Information
December 31, 2006 - December 31, 2006Family doctor serial killer exposé led national print and TV media.
Education
BA History 2:1 at King’s College, London
January 11, 2030 - November 18, 2025Postgraduate certificate in magazine journalism at PMA Training
January 11, 2030 - November 18, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other
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