I work mainly with luxury brands, notably in alcohol, watchmaking and hospitality. My range, somewhat unusually, spans short- and long-form outputs – everything from naming and taglines right through to full reports, and even, occasionally, books, as a ghost-writer. I produce everything from new product concepts to on-pack storytelling, video scripting, social media campaigns, live events collateral, press releases and sustainability reports. I've spent time as a creative director at two London agencies, and prior to that I was a journalist for 15 years.

Ian Cameron

I work mainly with luxury brands, notably in alcohol, watchmaking and hospitality. My range, somewhat unusually, spans short- and long-form outputs – everything from naming and taglines right through to full reports, and even, occasionally, books, as a ghost-writer. I produce everything from new product concepts to on-pack storytelling, video scripting, social media campaigns, live events collateral, press releases and sustainability reports. I've spent time as a creative director at two London agencies, and prior to that I was a journalist for 15 years.

Available to hire

I work mainly with luxury brands, notably in alcohol, watchmaking and hospitality.

My range, somewhat unusually, spans short- and long-form outputs – everything from naming and taglines right through to full reports, and even, occasionally, books, as a ghost-writer.

I produce everything from new product concepts to on-pack storytelling, video scripting, social media campaigns, live events collateral, press releases and sustainability reports.

I’ve spent time as a creative director at two London agencies, and prior to that I was a journalist for 15 years.

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Experience Level

Language

English
Fluent

Work Experience

Freelance writer
January 1, 2020 - November 18, 2025
Collaborating with luxury brands on a range of outputs, including sustainability reports.
Creative Director at Butterfly Cannon
December 31, 2020 - December 31, 2020
Led Johnnie Walker pack renovations and developed merchandise.
Sabbatical at Personal mission
December 31, 2019 - December 31, 2019
Sabbatical
Creative Brand Director at Bompas & Parr
December 31, 2019 - December 31, 2019
Experiential event design conceptualisation and development, in activations for Diageo, Edrington, LVMH and Pernod Ricard; Cartier; Coty; Relais & Châteaux; Philip Morris. Conceived Guinness Hero Harp beer dispense fountain. Liaised with 10 Downing Street to launch Food Pioneers programme.
Editor at Difford’s Guide
December 31, 2013 - December 31, 2013
Increased readership from 3,000 print subs to 115,000 monthly uniques; Edited The Tequila Ambassador for the late Tomas Estes.
Senior Account Exec at Roche Communications
December 31, 2010 - December 31, 2010
Helped launch Dishoom.
Managing editor at Theme magazine, United Business Media
December 31, 2009 - December 31, 2009
Judged cocktail competition with Marco Pierre White; Presented bar industry Theme Awards with GQ editor Dylan Jones.
Senior reporter at Pulse, CMP Information
December 31, 2006 - December 31, 2006
Family doctor serial killer exposé led national print and TV media.

Education

BA History 2:1 at King’s College, London
January 11, 2030 - November 18, 2025
Postgraduate certificate in magazine journalism at PMA Training
January 11, 2030 - November 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other
    uniE621 New product concepts
    I create new product concept stories that provide context for the cultural relevance of a soon-to-launch product, like these haute horlogerie watches.
    uniE621 Nestlé Creating Shared Value report
    I was a contributing writer for three consecutive years on Nestlé's annual sustainability report, working into the agency Charles Cannon
    uniE621 In-pack booklet
    A project I worked on with Minerva agency for a booklet that accompanied this luxury rum.
    uniE621 On-pack storytelling
    I worked with the agency Minerva to produce this on-pack copy for Laphroaig Scotch whisky
    uniE621 In-pack booklet
    An example of copy I have produced to accompany the purchase of luxury spirits
    uniE621 Luxury brochure
    I produce promotional copy for high-end products
    uniE621 Press releases
    I produce launch press releases for luxury products for watchmakers like Rado and Carl F. Bucherer and hotel associations such as Relais & Châteaux
    uniE621 Relais & Châteaux's Travel Book magazine
    I copyedit the entire annually published publication working in collaboration with Les Digitalistes in Paris
    uniE621 Ricola sustainability report
    I was the sole copywriter for Ricola's 2023/24 sustainability report, working in collaboration with the sustainability agency Adelie Consulting.
    uniE621 My portfolio
    Get a feel for the full range of my copywriting collaborations