Strategic data-driven Performance Marketer with over 11 years of global experience driving profitable growth across Paid Search (PPC) and Paid Social. Proven track record managing 5 to 7-figure budgets and delivering high-value campaigns across B2B and B2C sectors including SaaS, Travel, Entertainment, Finance, Retail, Automotive, Entertainment, and F&B. Adept in machine learning & AI integration, advanced conversion tracking, 1st-party data, and multi-market campaigns.

Strategic data-driven Performance Marketer with over 11 years of global experience driving profitable growth across Paid Search (PPC) and Paid Social. Proven track record managing 5 to 7-figure budgets and delivering high-value campaigns across B2B and B2C sectors including SaaS, Travel, Entertainment, Finance, Retail, Automotive, Entertainment, and F&B. Adept in machine learning & AI integration, advanced conversion tracking, 1st-party data, and multi-market campaigns.

Available to hire

Strategic data-driven Performance Marketer with over 11
years of global experience driving profitable growth across Paid
Search (PPC) and Paid Social. Proven track record managing 5
to 7-figure budgets and delivering
high-value campaigns across B2B and B2C sectors including SaaS,
Travel, Entertainment, Finance, Retail, Automotive, Entertainment,
and F&B. Adept in machine learning & AI integration, advanced conversion tracking, 1st-party data, and multi-market campaigns.

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Language

English
Fluent
German
Fluent
Spanish; Castilian
Intermediate

Work Experience

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Education

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Qualifications

Google Adwords Certification
July 24, 2013 - November 22, 2025
continuously recertified annualy

Industry Experience

Financial Services, Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Healthcare, Retail
    paper Upgrading Google Ads to Modern Search for Entertainment Client

    An entertainment client struggled to adapt to demand based on a limited number of available tickets.

    I upgraded to a fully-optimized modern search structure leveraging 1st party data and conversion tracking, restructuring the Google Ads account to be machine-learning friendly paired with with a ROAS target.

    The optimizations used AI to recognize a supply crunch due to sold out shows and restricted daily spend to maximize ROAS. The result was 90% of all available tickets sold within the first month of implementing.

    • 84% increase in value
    • 1.8X increase in ROAS