Strategic data-driven Performance Marketer with over 11
years of global experience driving profitable growth across Paid
Search (PPC) and Paid Social. Proven track record managing 5
to 7-figure budgets and delivering
high-value campaigns across B2B and B2C sectors including SaaS,
Travel, Entertainment, Finance, Retail, Automotive, Entertainment,
and F&B. Adept in machine learning & AI integration, advanced conversion tracking, 1st-party data, and multi-market campaigns.
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- 84% increase in value
- 1.8X increase in ROAS
An entertainment client struggled to adapt to demand based on a limited number of available tickets.
I upgraded to a fully-optimized modern search structure leveraging 1st party data and conversion tracking, restructuring the Google Ads account to be machine-learning friendly paired with with a ROAS target.
The optimizations used AI to recognize a supply crunch due to sold out shows and restricted daily spend to maximize ROAS. The result was 90% of all available tickets sold within the first month of implementing.
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