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Hi, I’m Ida Uttrup Krage, a freelance marketer and product-focused growth strategist who helps B2B and consumer startups scale with paid social campaigns across Meta, TikTok, and LinkedIn. I’ve built Shopify stores from scratch, collaborated closely with developers, and led Meta, TikTok, and email campaigns for clients like LimeCRM, Azets, DBI, Finans Danmark, and more. My work blends organic and paid strategies, content planning, and performance analysis, and I’m known for creating clarity, moving fast, and getting things done without unnecessary complexity. I enjoy partnering with agencies and startups to drive growth through integrated marketing and product messaging.…Hi, I’m Ida Uttrup Krage, a freelance marketer and product-focused growth strategist who helps B2B and consumer startups scale with paid social campaigns across Meta, TikTok, and LinkedIn. I’ve built Shopify stores from scratch, collaborated closely with developers, and led Meta, TikTok, and email campaigns for clients like LimeCRM, Azets, DBI, Finans Danmark, and more. My work blends organic and paid strategies, content planning, and performance analysis, and I’m known for creating clarity, moving fast, and getting things done without unnecessary complexity. I enjoy partnering with agencies and startups to drive growth through integrated marketing and product messaging.

Ida Uttrup Krage

Content Strategist, Growth Marketer, Marketing Consultant, +3

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Hi, I’m Ida Uttrup Krage, a freelance marketer and product-focused growth strategist who helps B2B and consumer startups scale with paid social campaigns across Meta, TikTok, and LinkedIn. I’ve built Shopify stores from scratch, collaborated closely with developers, and led Meta, TikTok, and email campaigns for clients like LimeCRM, Azets, DBI, Finans Danmark, and more. My work blends organic and paid strategies, content planning, and performance analysis, and I’m known for creating clarity, moving fast, and getting things done without unnecessary complexity. I enjoy partnering with agencies and startups to drive growth through integrated marketing and product messaging.…Hi, I’m Ida Uttrup Krage, a freelance marketer and product-focused growth strategist who helps B2B and consumer startups scale with paid social campaigns across Meta, TikTok, and LinkedIn. I’ve built Shopify stores from scratch, collaborated closely with developers, and led Meta, TikTok, and email campaigns for clients like LimeCRM, Azets, DBI, Finans Danmark, and more. My work blends organic and paid strategies, content planning, and performance analysis, and I’m known for creating clarity, moving fast, and getting things done without unnecessary complexity. I enjoy partnering with agencies and startups to drive growth through integrated marketing and product messaging.

Available to hire

Hi, I’m Ida Uttrup Krage, a freelance marketer and product-focused growth strategist who helps B2B and consumer startups scale with paid social campaigns across Meta, TikTok, and LinkedIn. I’ve built Shopify stores from scratch, collaborated closely with developers, and led Meta, TikTok, and email campaigns for clients like LimeCRM, Azets, DBI, Finans Danmark, and more.

My work blends organic and paid strategies, content planning, and performance analysis, and I’m known for creating clarity, moving fast, and getting things done without unnecessary complexity. I enjoy partnering with agencies and startups to drive growth through integrated marketing and product messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Promentum Equity Partners

January 1, 2019 - January 1, 2023

Supported B2B tech, ecommerce, and SaaS startups with marketing and product strategy. Helped scale growth through brand positioning, go-to-market initiatives, and product-focused messaging.

Marketing Manager at Simply Organized

January 1, 2019 - January 1, 2023

Developed and managed paid social campaigns across Meta, TikTok and LinkedIn for B2C e-commerce clients - combined organic and paid strategy; content planning and performance analysis; collaborated with agencies and startups.

Freelance Marketing, UX & Content at Self-employed

January 1, 2023 - Present

2023-2025: Develop and execute paid social campaigns, UX/content work, and performance analytics for clients; create/edit posts for TikTok and Instagram; combine organic and paid strategies; collaborate with agencies and startups.

Consultant (Paid Social) at Inbound

January 1, 2025 - Present

Led GTM for two peer-to-peer apps (iOS/Android) that gained 15,000 users shortly after launch, and Shopify store for emerging designers; built new UI/UX for app; collaborated with developers; built dashboards for data tracking.

Co-founder (Marketing & Product) at Promentum Equity Partners | Venture Capital Fund

January 1, 2019 - January 1, 2023

Co-founded marketing & product functions; defined brand positioning, go-to-market initiatives, and messaging for B2B tech, e-commerce, and SaaS startups; collaborated with portfolio founders to drive growth.

Marketing Manager at Various startups (TikTok & Instagram campaigns)

January 1, 2019 - January 1, 2023

Developed and executed paid social campaigns, content planning, and performance analysis; integrated organic and paid strategies across Meta, TikTok, LinkedIn; collaborated with agencies and startups to support growth.

Freelance Marketing Specialist at Self-employed / Freelance

January 1, 2023 - Present

Freelance marketing, campaigns & content creation for 2023–present; designed and executed paid social strategies, content plans, and performance reporting across multiple platforms.

Consultant | Paid Social at Inbound

January 1, 2025 - Present

Paid social campaign management across Meta, TikTok, and LinkedIn for clients such as LimeCRM, Azets, DBI, Finans Danmark, Julemærkefonden, Af & Til, and Proga r dia; responsible for strategy, execution, analytics, and optimization.