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I’m a results-driven marketing and product professional with a decade of experience across marketing, startups, and venture-backed environments. I excel at building paid and organic campaigns, shaping go-to-market strategies, and blending data with creative storytelling to drive measurable growth. I thrive in collaborative settings, love turning complex problems into practical, trackable outcomes, and enjoy rapid iteration to optimize impact. As a founder, freelancer and advisor, I’ve partnered with agencies and early-stage companies to boost brand visibility, optimize conversions, and deliver outcomes across Meta, TikTok, LinkedIn, Shopify, and beyond. My approach combines strategic thinking with hands-on execution in marketing, UX, and content, always grounded in clear metrics and business goals.…I’m a results-driven marketing and product professional with a decade of experience across marketing, startups, and venture-backed environments. I excel at building paid and organic campaigns, shaping go-to-market strategies, and blending data with creative storytelling to drive measurable growth. I thrive in collaborative settings, love turning complex problems into practical, trackable outcomes, and enjoy rapid iteration to optimize impact. As a founder, freelancer and advisor, I’ve partnered with agencies and early-stage companies to boost brand visibility, optimize conversions, and deliver outcomes across Meta, TikTok, LinkedIn, Shopify, and beyond. My approach combines strategic thinking with hands-on execution in marketing, UX, and content, always grounded in clear metrics and business goals.

Ida

Content Strategist, Growth Marketer, Marketing Consultant, +1

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I’m a results-driven marketing and product professional with a decade of experience across marketing, startups, and venture-backed environments. I excel at building paid and organic campaigns, shaping go-to-market strategies, and blending data with creative storytelling to drive measurable growth. I thrive in collaborative settings, love turning complex problems into practical, trackable outcomes, and enjoy rapid iteration to optimize impact. As a founder, freelancer and advisor, I’ve partnered with agencies and early-stage companies to boost brand visibility, optimize conversions, and deliver outcomes across Meta, TikTok, LinkedIn, Shopify, and beyond. My approach combines strategic thinking with hands-on execution in marketing, UX, and content, always grounded in clear metrics and business goals.…I’m a results-driven marketing and product professional with a decade of experience across marketing, startups, and venture-backed environments. I excel at building paid and organic campaigns, shaping go-to-market strategies, and blending data with creative storytelling to drive measurable growth. I thrive in collaborative settings, love turning complex problems into practical, trackable outcomes, and enjoy rapid iteration to optimize impact. As a founder, freelancer and advisor, I’ve partnered with agencies and early-stage companies to boost brand visibility, optimize conversions, and deliver outcomes across Meta, TikTok, LinkedIn, Shopify, and beyond. My approach combines strategic thinking with hands-on execution in marketing, UX, and content, always grounded in clear metrics and business goals.

Available to hire

I’m a results-driven marketing and product professional with a decade of experience across marketing, startups, and venture-backed environments. I excel at building paid and organic campaigns, shaping go-to-market strategies, and blending data with creative storytelling to drive measurable growth. I thrive in collaborative settings, love turning complex problems into practical, trackable outcomes, and enjoy rapid iteration to optimize impact.

As a founder, freelancer and advisor, I’ve partnered with agencies and early-stage companies to boost brand visibility, optimize conversions, and deliver outcomes across Meta, TikTok, LinkedIn, Shopify, and beyond. My approach combines strategic thinking with hands-on execution in marketing, UX, and content, always grounded in clear metrics and business goals.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Promentum Equity Partners

January 1, 2019 - January 1, 2023

Supported B2B tech, ecommerce, and SaaS startups with marketing and product strategy. Helped scale growth through brand positioning, go-to-market initiatives, and product-focused messaging.

Marketing Manager at Simply Organized

January 1, 2019 - January 1, 2023

Developed and managed paid social campaigns across Meta, TikTok and LinkedIn for B2C e-commerce clients - combined organic and paid strategy; content planning and performance analysis; collaborated with agencies and startups.

Freelance Marketing, UX & Content at Self-employed

January 1, 2023 - Present

2023-2025: Develop and execute paid social campaigns, UX/content work, and performance analytics for clients; create/edit posts for TikTok and Instagram; combine organic and paid strategies; collaborate with agencies and startups.

Consultant (Paid Social) at Inbound

January 1, 2025 - Present

Led GTM for two peer-to-peer apps (iOS/Android) that gained 15,000 users shortly after launch, and Shopify store for emerging designers; built new UI/UX for app; collaborated with developers; built dashboards for data tracking.