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I am a Marketing Director with 9 years of experience in growth, brand, and experiential marketing. My career has spanned event coordination, digital strategy, and engaging multi-channel initiatives that drive brand visibility and growth. I thrive on creating impactful experiences in education and hospitality through collaborative efforts and innovative approaches.…

IDALY HERNANDEZ-GARZA

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I am a Marketing Director with 9 years of experience in growth, brand, and experiential marketing. My career has spanned event coordination, digital strategy, and engaging multi-channel initiatives that drive brand visibility and growth. I thrive on creating impactful experiences in education and hospitality through collaborative efforts and innovative approaches.…

Available to hire

I am a Marketing Director with 9 years of experience in growth, brand, and experiential marketing. My career has spanned event coordination, digital strategy, and engaging multi-channel initiatives that drive brand visibility and growth. I thrive on creating impactful experiences in education and hospitality through collaborative efforts and innovative approaches.

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Director at Octopus Agency (In-house at Southwest University)

November 1, 2022 - Present

Led marketing strategy across brands managing $2M+ annual marketing investment, driving growth and multi-channel performance. Managed a team of 10+ across paid media, design, content, and PR. Drive social media strategy, oversee campaign execution, and monitor performance metrics.

Community Liaison at Southwest University

January 1, 2021 - November 1, 2022

Produced promotional materials and organized community events to enhance the university's presence. Engaged with stakeholders to build partnerships and foster a community-centric culture.

Student Activities / Executive Assistant to CEO at Southwest University

September 1, 2017 - January 1, 2021

Coordinated events, managed logistics for university initiatives, and supported cross-departmental projects to enhance student experience. Handled personal and confidential matters with discretion.