I aimed to create an album that would capture a distinctive sound—a fusion of RNB melodies and Afro beats—while establishing a strong presence in the African music scene.

Challenges - One major challenge was aligning Iddi’s innovative musical vision with the commercial appeal needed for wider recognition. Additionally, we faced difficulties in balancing the intricate electronic elements with a more organic vocal performance to ensure that the album retained a genuine, personal touch.

Approach - I worked to understand my artistic vision and preferences. We experimented with various song structures and production techniques, incorporating feedback from focus groups to gauge commercial potential. I also focused on blending my vocal performance with the electronic elements to maintain an authentic sound while enhancing its appeal. Collaborating with a skilled producers and engineers, we fine-tuned the album to ensure that it resonated both artistically and commercially.

Outcome - I successfully balanced artistic integrity with commercial viability, setting the stage for my promising career.