Web & Marketing Analyst

I worked as a Performance Marketing & Analytics Specialist. My responsibilities covered Google Ads, GA4 + GTM integration, eCommerce tracking, Facebook CAPI, and conversion attribution. I built dashboards in Looker Studio, used Power BI, and optimized campaigns based on real-time data.

The full setup included:
• Google Analytics 4 (eCommerce, events, conversions)
• Google Tag Manager (custom events, scripts)
• Google Ads campaigns (Search, PMax, Display)
• Facebook Ads & CAPI
• CRM or webhook integrations (Telegram, Google Sheets)
• Reporting in Looker Studio / Power BI

Tools & Skills: GA4, GTM, Google Ads, Facebook Ads, Looker Studio, BigQuery, WordPress, Shopify, Wix, PrestaShop, PHP, JavaScript.