Ievgenii Kravchuk

Available to hire

I'm a digital marketing specialist based in Germany with over 7 years of experience in performance marketing, Google Ads, and web analytics.

About

I’m a digital marketing specialist based in Germany with over 7 years of experience in performance marketing, Google Ads, and web analytics. I help businesses grow by setting up high-converting advertising campaigns, advanced tracking via Google Tag Manager, and actionable data reporting using GA4 and Looker Studio.

My background includes working with international clients across e-commerce, education, and digital services sectors. I specialize in Google Ads strategy, Conversion API, CRM integrations, and automation. Fluent in Russian, Ukrainian, and intermediate in German, I work with both local and global businesses.

Let’s connect if you’re looking to grow your online visibility, track what truly matters, and get more leads.

  • Joined June 2025

Languages

  • RussianFluent
  • UkrainianFluent
  • EnglishBeginner
  • GermanIntermediate

Industry experience

  • Computers & Electronics
  • Consumer Goods
  • Education
  • Financial Services
  • Retail

More experts in Parchim, Germany

Projects · 2

Implemented full setup of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for a Ukrainian e-commerce store.

Key tasks completed:

  • Configured advanced event tracking (add_to_cart, purchase, form_submit, begin_checkout, video views).

  • Set up enhanced eCommerce tracking for product impressions, clicks, and transactions.

  • Integrated cross-domain tracking between the main site and payment gateway.

  • Connected GA4 with Google Ads for conversion tracking and campaign optimization.

  • Built custom reports in Google Analytics and Looker Studio for real-time performance monitoring.

Result:
The client received a complete analytics infrastructure with reliable event data, improved conversion tracking, and transparent reporting for marketing campaigns.

GA4 & GTM Setup for E-Commerce Website
  • Data Analyst
  • eCommerce Developer
  • Marketing Analyst
  • +1

I worked as a Performance Marketing & Analytics Specialist. My responsibilities covered Google Ads, GA4 + GTM integration, eCommerce tracking, Facebook CAPI, and conversion attribution. I built dashboards in Looker Studio, used Power BI, and optimized campaigns based on real-time data.

The full setup included:
• Google Analytics 4 (eCommerce, events, conversions)
• Google Tag Manager (custom events, scripts)
• Google Ads campaigns (Search, PMax, Display)
• Facebook Ads & CAPI
• CRM or webhook integrations (Telegram, Google Sheets)
• Reporting in Looker Studio / Power BI

Tools & Skills: GA4, GTM, Google Ads, Facebook Ads, Looker Studio, BigQuery, WordPress, Shopify, Wix, PrestaShop, PHP, JavaScript.

Web & Marketing Analyst
  • Digital Marketer
  • Marketing Analyst
  • Performance Marketer
  • +2

Work experience

Head of Analytics Dept. · Sawyer Marketing (Digital Marketing)Oct 2018 – Feb 2022 · 3 yrs 5 mos

Led an analytics team and developed strategic analysis methods to support business decision-making. Helped improve team productivity and delivered better data-driven solutions for the company.

Web Analyst · SPECTR Media (Digital Marketing)Oct 2017 – Sep 2018 · 1 yr

Performed in-depth analysis of user behavior on websites. My insights contributed to better UX, increased conversion rates, and higher traffic volumes.

Education

Office Computer & Administrative Work · Grand Science Centre (Rivne, Ukraine)2007 – 2009

Basic computer skills, office software, administrative workflows.

Automation of Technological Processes and Computer-Integrated Technologies · National University of Water and Environmental Engineering2009 – 2014

Engineering education focused on process automation, programming, and industrial systems.

Google Analytics Individual Qualification · Google SkillShop2022

Online certification covering GA Universal - GA4 configuration, reporting, and analysis.

Understanding German & Work · International Motivation Training GmbH2023

Introduction to the German labor market, professional communication and job integration.

Certifications and awards

Google Analytics Individual Qualification (GA4)2025

Official certification by Google. Demonstrates proficiency in GA4 setup, reporting, event tracking, and data interpretation. Renewed annually.

Motivation & Work in Germany Certificate2023

Training focused on labor integration in Germany: workplace culture, rights and duties, communication and adaptation strategies.

Bachelor's Degree in Automation of Technological Processes2009 – 2014

Engineering diploma with a focus on automated systems, industrial technology, and computer-integrated solutions.

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