I'm a digital marketing specialist based in Germany with over 7 years of experience in performance marketing, Google Ads, and web analytics. I help businesses grow by setting up high-converting advertising campaigns, advanced tracking via Google Tag Manager, and actionable data reporting using GA4 and Looker Studio. My background includes working with international clients across e-commerce, education, and digital services sectors. I specialize in Google Ads strategy, Conversion API, CRM integrations, and automation. Fluent in Russian, Ukrainian, and intermediate in German, I work with both local and global businesses. Let’s connect if you're looking to grow your online visibility, track what truly matters, and get more leads.…

Ievgenii Kravchuk

I'm a digital marketing specialist based in Germany with over 7 years of experience in performance marketing, Google Ads, and web analytics. I help businesses grow by setting up high-converting advertising campaigns, advanced tracking via Google Tag Manager, and actionable data reporting using GA4 and Looker Studio. My background includes working with international clients across e-commerce, education, and digital services sectors. I specialize in Google Ads strategy, Conversion API, CRM integrations, and automation. Fluent in Russian, Ukrainian, and intermediate in German, I work with both local and global businesses. Let’s connect if you're looking to grow your online visibility, track what truly matters, and get more leads.…

Available to hire

I’m a digital marketing specialist based in Germany with over 7 years of experience in performance marketing, Google Ads, and web analytics. I help businesses grow by setting up high-converting advertising campaigns, advanced tracking via Google Tag Manager, and actionable data reporting using GA4 and Looker Studio.

My background includes working with international clients across e-commerce, education, and digital services sectors. I specialize in Google Ads strategy, Conversion API, CRM integrations, and automation. Fluent in Russian, Ukrainian, and intermediate in German, I work with both local and global businesses.

Let’s connect if you’re looking to grow your online visibility, track what truly matters, and get more leads.

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Skills

Experience Level

Facebook Ads
Expert
Facebook API
Expert
Google Ads
Expert
SEO
Expert
Instagram
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Instagram API
Expert
WordPress
Expert
Google API
Intermediate
opencart
Intermediate
WiX
Intermediate
JavaScript
Intermediate
CRM
Intermediate
Joomla
Intermediate
PHP
Beginner
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Language

Russian
Fluent
Ukrainian
Fluent
English
Beginner
German
Intermediate

Work Experience

Web Analyst at SPECTR Media (Digital Marketing)
October 1, 2017 - September 1, 2018
Performed in-depth analysis of user behavior on websites. My insights contributed to better UX, increased conversion rates, and higher traffic volumes.
Head of Analytics Dept. at Sawyer Marketing (Digital Marketing)
October 1, 2018 - February 24, 2022
Led an analytics team and developed strategic analysis methods to support business decision-making. Helped improve team productivity and delivered better data-driven solutions for the company.

Education

Office Computer & Administrative Work at Grand Science Centre (Rivne, Ukraine)
September 1, 2007 - June 30, 2009
Basic computer skills, office software, administrative workflows.
Automation of Technological Processes and Computer-Integrated Technologies at National University of Water and Environmental Engineering
September 1, 2009 - June 30, 2014
Engineering education focused on process automation, programming, and industrial systems.
Google Analytics Individual Qualification at Google SkillShop
July 1, 2022 - August 31, 2022
Online certification covering GA Universal - GA4 configuration, reporting, and analysis.
Understanding German & Work at International Motivation Training GmbH
August 1, 2023 - October 31, 2023
Introduction to the German labor market, professional communication and job integration.

Qualifications

Google Analytics Individual Qualification (GA4)
March 1, 2025 - March 31, 2025
Official certification by Google. Demonstrates proficiency in GA4 setup, reporting, event tracking, and data interpretation. Renewed annually.
Motivation & Work in Germany Certificate
August 1, 2023 - November 30, 2023
Training focused on labor integration in Germany: workplace culture, rights and duties, communication and adaptation strategies.
Bachelor's Degree in Automation of Technological Processes
September 1, 2009 - June 30, 2014
Engineering diploma with a focus on automated systems, industrial technology, and computer-integrated solutions.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services, Retail
    paper GA4 & GTM Setup for E-Commerce Website

    Implemented full setup of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for a Ukrainian e-commerce store.

    Key tasks completed:

    • Configured advanced event tracking (add_to_cart, purchase, form_submit, begin_checkout, video views).

    • Set up enhanced eCommerce tracking for product impressions, clicks, and transactions.

    • Integrated cross-domain tracking between the main site and payment gateway.

    • Connected GA4 with Google Ads for conversion tracking and campaign optimization.

    • Built custom reports in Google Analytics and Looker Studio for real-time performance monitoring.

    Result:
    The client received a complete analytics infrastructure with reliable event data, improved conversion tracking, and transparent reporting for marketing campaigns.

    paper Web & Marketing Analyst

    I worked as a Performance Marketing & Analytics Specialist. My responsibilities covered Google Ads, GA4 + GTM integration, eCommerce tracking, Facebook CAPI, and conversion attribution. I built dashboards in Looker Studio, used Power BI, and optimized campaigns based on real-time data.

    The full setup included:
    • Google Analytics 4 (eCommerce, events, conversions)
    • Google Tag Manager (custom events, scripts)
    • Google Ads campaigns (Search, PMax, Display)
    • Facebook Ads & CAPI
    • CRM or webhook integrations (Telegram, Google Sheets)
    • Reporting in Looker Studio / Power BI

    Tools & Skills: GA4, GTM, Google Ads, Facebook Ads, Looker Studio, BigQuery, WordPress, Shopify, Wix, PrestaShop, PHP, JavaScript.