GA4 & GTM Setup for E-Commerce Website

Ievgenii Kravchuk
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Implemented full setup of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for a Ukrainian e-commerce store.

Key tasks completed:

  • Configured advanced event tracking (add_to_cart, purchase, form_submit, begin_checkout, video views).

  • Set up enhanced eCommerce tracking for product impressions, clicks, and transactions.

  • Integrated cross-domain tracking between the main site and payment gateway.

  • Connected GA4 with Google Ads for conversion tracking and campaign optimization.

  • Built custom reports in Google Analytics and Looker Studio for real-time performance monitoring.

Result:
The client received a complete analytics infrastructure with reliable event data, improved conversion tracking, and transparent reporting for marketing campaigns.

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