I’m Ifeoma Ubby, a creative strategist, brand founder, and PhD-trained researcher with multidisciplinary experience across brand design, creative direction, marketing, content strategy, and product development.
I’m Ifeoma Ubby, a creative strategist, brand founder, and PhD-trained researcher with multidisciplinary experience across brand design, creative direction, marketing, content strategy, and product development. Over the past several years, I have built and led OliveAnkara, a fashion and lifestyle brand rooted in storytelling, cultural identity, and thoughtful design.
My work sits at the intersection of creativity and strategy, translating ideas, values, and business objectives into compelling visual and brand experiences across digital and physical touchpoints. I have experience managing cross-functional projects from concept to execution, collaborating with creatives, manufacturers, marketers, and external partners across different countries and cultures.
Alongside a strong creative sensibility, I bring a structured and analytical approach shaped by my scientific background. I am highly adaptable, detail-oriented, and comfortable working independently in fast-paced environments while balancing multiple projects and deadlines. Based between Singapore and Thailand, I’m passionate about building meaningful, visually engaging brands that connect storytelling, design, and community.
Creative entrepreneur and fashion designer with a PhD in Human Molecular Genetics and a PostDoctorate in Molecular Carcinogenesis and 7+ years of experience building OliveAnkara, an independent fashion label blending African heritage, Italian tailoring, and Asian influences. Combines design, product development, storytelling, digital marketing, and commercial strategy with a strong analytical and research-led mindset. resume pdf
Fashion designer and founder of OliveAnkara, experienced in developing culturally rooted collections that combine African prints, contemporary silhouettes, and sustainable small-batch production. Skilled across concept development, fabric sourcing, print translation, styling, photography direction, campaign creation, and retail presentation. resume
My portfolio includes examples of my work from various projects that I have worked on throughout my career. A selection of content created across storytelling, campaigns, and social media.
Built and operated an international consumer brand, leading strategy, content, product launches, supplier coordination, and customer engagement. Managed email marketing, social platforms, campaign planning, e-commerce operations, partnerships, and cross-functional project execution. Produced brand assets and visual content, including storytelling, photography direction, short-form video concepts, and launch communications.
Founded and led OliveAnkara, producing and editing 100+ video assets for Instagram and TikTok; directed photoshoots and video shoots across multiple locations (Nigeria, Italy, Thailand); managed end-to-end content pipeline from ideation to final delivery; developed storytelling-driven campaigns for product launches; optimized content for engagement and platform performance.
Managed complex research workstreams, data interpretation, documentation, and collaboration with internal and external stakeholders.
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