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I'm a Senior SEO & Content Manager with extensive experience delivering high-impact SEO and content strategies across B2B and B2C. I have a proven track record of driving millions in influenced revenue, significant organic growth, and sustained improvements in visibility, engagement, and conversion. I specialise in on-page and technical SEO, content strategy, and UX-informed content design, translating audience insight and data into clear, high-impact messaging across the full customer journey. With over eight years’ experience in SEO, I combine hands-on execution with strategic ownership, partnering closely with product, marketing, and web teams to plan, execute, and optimize content programmes that support pipeline growth, brand credibility, and long-term performance.…I'm a Senior SEO & Content Manager with extensive experience delivering high-impact SEO and content strategies across B2B and B2C. I have a proven track record of driving millions in influenced revenue, significant organic growth, and sustained improvements in visibility, engagement, and conversion. I specialise in on-page and technical SEO, content strategy, and UX-informed content design, translating audience insight and data into clear, high-impact messaging across the full customer journey. With over eight years’ experience in SEO, I combine hands-on execution with strategic ownership, partnering closely with product, marketing, and web teams to plan, execute, and optimize content programmes that support pipeline growth, brand credibility, and long-term performance.

Ilse Fourie

Content Strategist, Content Creator, Writer, +2

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I'm a Senior SEO & Content Manager with extensive experience delivering high-impact SEO and content strategies across B2B and B2C. I have a proven track record of driving millions in influenced revenue, significant organic growth, and sustained improvements in visibility, engagement, and conversion. I specialise in on-page and technical SEO, content strategy, and UX-informed content design, translating audience insight and data into clear, high-impact messaging across the full customer journey. With over eight years’ experience in SEO, I combine hands-on execution with strategic ownership, partnering closely with product, marketing, and web teams to plan, execute, and optimize content programmes that support pipeline growth, brand credibility, and long-term performance.…I'm a Senior SEO & Content Manager with extensive experience delivering high-impact SEO and content strategies across B2B and B2C. I have a proven track record of driving millions in influenced revenue, significant organic growth, and sustained improvements in visibility, engagement, and conversion. I specialise in on-page and technical SEO, content strategy, and UX-informed content design, translating audience insight and data into clear, high-impact messaging across the full customer journey. With over eight years’ experience in SEO, I combine hands-on execution with strategic ownership, partnering closely with product, marketing, and web teams to plan, execute, and optimize content programmes that support pipeline growth, brand credibility, and long-term performance.

Available to hire

I’m a Senior SEO & Content Manager with extensive experience delivering high-impact SEO and content strategies across B2B and B2C. I have a proven track record of driving millions in influenced revenue, significant organic growth, and sustained improvements in visibility, engagement, and conversion.

I specialise in on-page and technical SEO, content strategy, and UX-informed content design, translating audience insight and data into clear, high-impact messaging across the full customer journey. With over eight years’ experience in SEO, I combine hands-on execution with strategic ownership, partnering closely with product, marketing, and web teams to plan, execute, and optimize content programmes that support pipeline growth, brand credibility, and long-term performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior SEO & Content Manager at Cognism

September 1, 2020 - Present

Led scaling of organic traffic from under 5K to 240K+ monthly visits; improved impressions and domain rating; supported £5.9M+ in influenced annual revenue through SEO-led content and high-intent pages; connected SEO and content strategy across Cognism and sister brand Kaspr; owned SEO and content strategy across high‑impact pages, AI/LLM visibility, and international markets.

Lead Copywriter at Menzies Media

July 1, 2017 - August 31, 2020

Agency-side copywriter delivering SEO-led content, campaigns, and social growth across multiple B2B and B2C client accounts. Increased client website traffic through SEO-led copy and on-page optimization; created campaigns generating significant month‑on‑month lead growth; grew client social audiences and overall brand presence.