Digital Marketing & Media Consultant, I support brands and marketing teams in defining, managing, and optimizing their media and visibility strategies. With several years of experience at Media Figaro, where I worked with major luxury accounts such as LVMH, Kering, Richemont, Hermès, Rolex, Chanel, I have developed strong expertise in media strategy, digital activation, campaign performance, and media planning, with a deep understanding of premium and luxury environments. My approach is structured, results-oriented, and data-driven, while remaining highly attentive to brand image and the overall coherence of media strategies. I help clients make the right media decisions, optimize their investments, and improve operational efficiency. I work on both short-term assignments and long-term engagements, collaborating closely with internal teams, agencies, and media partners.

Imane Alami

Digital Marketing & Media Consultant, I support brands and marketing teams in defining, managing, and optimizing their media and visibility strategies. With several years of experience at Media Figaro, where I worked with major luxury accounts such as LVMH, Kering, Richemont, Hermès, Rolex, Chanel, I have developed strong expertise in media strategy, digital activation, campaign performance, and media planning, with a deep understanding of premium and luxury environments. My approach is structured, results-oriented, and data-driven, while remaining highly attentive to brand image and the overall coherence of media strategies. I help clients make the right media decisions, optimize their investments, and improve operational efficiency. I work on both short-term assignments and long-term engagements, collaborating closely with internal teams, agencies, and media partners.

Available to hire

Digital Marketing & Media Consultant, I support brands and marketing teams in defining, managing, and optimizing their media and visibility strategies.

With several years of experience at Media Figaro, where I worked with major luxury accounts such as LVMH, Kering, Richemont, Hermès, Rolex, Chanel, I have developed strong expertise in media strategy, digital activation, campaign performance, and media planning, with a deep understanding of premium and luxury environments.

My approach is structured, results-oriented, and data-driven, while remaining highly attentive to brand image and the overall coherence of media strategies. I help clients make the right media decisions, optimize their investments, and improve operational efficiency.

I work on both short-term assignments and long-term engagements, collaborating closely with internal teams, agencies, and media partners.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Arabic
Fluent

Work Experience

Digital Media Project Manager at Figaro - Paris, France
January 1, 2020 - December 31, 2021
Led digital media projects and 360° advertising campaigns; coordinated cross-functional teams; optimized digital content and SEO; supported media buying and performance analysis.
Trade Marketing & Digital Account Manager at Figaro - Paris, France
January 1, 2022 - Present
Oversee trade marketing and digital accounts; develop multi-channel campaigns; coordinate agencies; drive brand visibility and client engagement; provide data-driven insights to luxury brands in online/offline environments.
Events Coordinator at KEvents - Casablanca, Morocco
March 1, 2019 - August 31, 2019
Developing client briefs and planning multi-channel campaigns; project management and coordination of 360° advertising campaigns; competitive intelligence on the media sector (online/offline).
Events Project Manager at K Events - Casablanca, Morocco
March 1, 2018 - August 31, 2018
Organising events (product launches, trade fairs). Logistical planning and management. Post-event monitoring and evaluation.

Education

Specialised Master in Data Marketing & E-Commerce Management at SKEMA Business School, Paris, France
January 1, 2019 - January 1, 2020
Master in Marketing & Sales at Brest Business School, Brest, France
January 1, 2015 - January 1, 2020
Economics & Management at École Nationale d'Économie et de Gestion Settat, Settat, Morocco
January 11, 2030 - January 13, 2026
Master in Data Marketing & E-Commerce Management at SKEMA Business School, Paris, France
January 1, 2019 - January 1, 2020
Master's Degree in Marketing & Communications at Brest Business School, Brest, France
January 1, 2015 - January 1, 2020
Ecole Nationale de Commerce et Gestion at Ecole Nationale de Commerce et Gestion, Settat, Morocco
January 11, 2030 - January 13, 2026

Qualifications

Soft Skills Certificate
January 11, 2030 - January 13, 2026
Core Skills Certificate
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail