I'm a UX-focused product designer with experience designing and optimizing web-based products in the FinTech, e-commerce, and SaaS industries. I'm skilled at translating user research into structured user flows, journey maps, wireframes, and interactive prototypes using Figma, leveraging my strong background in information architecture. I also have experience collaborating with stakeholders, conducting UX audits, and iterating designs based on user behavior and performance metrics. I enjoy shaping the end-to-end user experience, from research and IA to visual design and prototyping, and I continuously learn to improve conversion, retention, and accessibility. I collaborate with cross-functional teams to align product goals with user needs and business metrics.…

Indah Rahmawati

I'm a UX-focused product designer with experience designing and optimizing web-based products in the FinTech, e-commerce, and SaaS industries. I'm skilled at translating user research into structured user flows, journey maps, wireframes, and interactive prototypes using Figma, leveraging my strong background in information architecture. I also have experience collaborating with stakeholders, conducting UX audits, and iterating designs based on user behavior and performance metrics. I enjoy shaping the end-to-end user experience, from research and IA to visual design and prototyping, and I continuously learn to improve conversion, retention, and accessibility. I collaborate with cross-functional teams to align product goals with user needs and business metrics.…

Available to hire

I’m a UX-focused product designer with experience designing and optimizing web-based products in the FinTech, e-commerce, and SaaS industries. I’m skilled at translating user research into structured user flows, journey maps, wireframes, and interactive prototypes using Figma, leveraging my strong background in information architecture. I also have experience collaborating with stakeholders, conducting UX audits, and iterating designs based on user behavior and performance metrics.

I enjoy shaping the end-to-end user experience, from research and IA to visual design and prototyping, and I continuously learn to improve conversion, retention, and accessibility. I collaborate with cross-functional teams to align product goals with user needs and business metrics.

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Skills

Experience Level

Figma
Expert
Web Design
Expert
SEO
Expert
Elementor
Expert
WordPress
Expert
Ahrefs
Expert
InVision
Expert
Screaming Frog
Expert
WooCommerce
Expert
Copywriting
Intermediate
Shopify
Intermediate
Adobe Photoshop
Intermediate
CSS
Intermediate
JavaScript
Intermediate
HTML5
Beginner
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Language

Indonesian
Fluent
English
Advanced

Work Experience

Website Designer, Builder, and Administrator at MaxiPupuk
August 1, 2025 - November 4, 2025
Crafted initial UX/UI website and ongoing site development using an SEO-based approach.
Web Auditor and SEO Content Writer at Menoplus
February 1, 2025 - June 1, 2025
Conducted a comprehensive UX and SEO audit of a Shopify-based website to identify friction points in user flow and proposed structural improvements. Delivered actionable UX recommendations aligned with conversion and retention goals. Wrote weekly SEO-based articles and blogs; performed product updates on the official site.
Founder / Website Creator at Virtually by Indah
August 1, 2024 - Present
Created my website to promote my UX services and applied UX concepts and SEO techniques. Updated the site in August 2025 to improve performance and visibility.
Social Media Manager at Qurious Media Singapore
March 1, 2024 - June 1, 2024
Designed social media materials and honed design skills using Adobe Photoshop and Canva.
Website Designer and Developer at Propolis Pro A Premium
August 1, 2023 - October 1, 2023
Developed a website to sell an herbal product based on the UI/UX design created.

Education

Add your educational history here.

Qualifications

Digital Marketing Fundamentals
January 1, 2022 - October 30, 2025
Advanced Online Shop with WooCommerce
January 1, 2022 - October 30, 2025
UI/UX Mastery with Figma
January 1, 2022 - October 30, 2025
Non Coding Website
January 1, 2022 - October 30, 2025
SEO Basic (On-Page)
January 1, 2024 - October 30, 2025
SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025
SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025
SEO Basic (On-Page) & SEO Content Writing Audit
January 1, 2023 - October 30, 2025
Digital Marketing Fundamentals
January 1, 2022 - January 1, 2022
Advanced Online Shop With WooCommerce
January 1, 2022 - January 1, 2022
UI UX Mastery With Figma
January 1, 2022 - January 1, 2022
SEO Courses
January 1, 2025 - January 1, 2025
Canva Mastery
January 1, 2022 - January 1, 2022
UI UX Mastery With Figma
January 1, 2022 - February 17, 2026
Non-Coding Website
January 1, 2022 - February 17, 2026
Advanced Online Shop With WooCommerce
January 1, 2022 - February 17, 2026
Ahrefs SEO Courses
January 1, 2025 - February 17, 2026

Industry Experience

Education, Agriculture & Mining, Healthcare, Financial Services, Software & Internet, Retail, Media & Entertainment
    paper Maxi Pupuk

    “Maxi Pupuk” is a liquid organic fertilizer distributor in Indonesia looking to develop an official website. The primary purpose of this project was to deliver integrated communication, education, service, and sales through a single channel: an official website.

    In this project, I developed a content strategy based on an SEO approach to enable search engines to quickly index the website, while also enhancing the user experience (UX) to minimize a high bounce rate and increase conversion rates. I also design the interfaces and mockups and implement them into the real pages on the website (development is in progress with WordPress Elementor Pro and WooCommerce).

    See the detailed project on my Behance:

    paper AuroraLuxe
    AuroraLuxe is a luxury jewelry brand that blends timeless elegance with a modern digital experience. Inspired by the depth of Harry Winston's story, the emotional elegance of Cartier, the refined simplicity of Tiffany & Co., and the approachability of Swarovski, AuroraLuxe aims to create a luxury brand presence in the digital world that feels exclusive, emotional, deeply personal, and easy to navigate. The project focused on designing a sophisticated e-commerce website experience that primarily guides users in discovering luxury jewelry as a symbol of success, personal identity, and prestige, as well as a profitable investment item. It also provides a personalized gifting experience and a seamless purchasing interaction. See the detailed project on my Behance: https://www.behance.net/gallery/237257933/AuroraLuxe…