Available to hire
I’m Indah Rahmawati, a product designer with hands-on experience designing behavior-driven digital products across fintech, SaaS, and e-commerce. I translate complex problems into intuitive design decisions and scalable design systems, and I enjoy collaborating with growth teams across different time zones.
I’m also passionate about user research, IA, and prototyping to deliver user-centered solutions that drive measurable results. I thrive in cross-functional environments and like shaping elegant, accessible experiences while mentoring teams to ship outcomes customers love.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Website Designer, Builder, and Administrator at MaxiPupuk
August 1, 2025 - November 4, 2025Crafted initial UX/UI website and ongoing site development using an SEO-based approach.
Web Auditor and SEO Content Writer at Menoplus
February 1, 2025 - June 1, 2025Conducted a comprehensive UX and SEO audit of a Shopify-based website to identify friction points in user flow and proposed structural improvements. Delivered actionable UX recommendations aligned with conversion and retention goals. Wrote weekly SEO-based articles and blogs; performed product updates on the official site.
Founder / Website Creator at Virtually by Indah
August 1, 2024 - PresentCreated my website to promote my UX services and applied UX concepts and SEO techniques. Updated the site in August 2025 to improve performance and visibility.
Social Media Manager at Qurious Media Singapore
March 1, 2024 - June 1, 2024Designed social media materials and honed design skills using Adobe Photoshop and Canva.
Website Designer and Developer at Propolis Pro A Premium
August 1, 2023 - October 1, 2023Developed a website to sell an herbal product based on the UI/UX design created.
Product Designer at Nestify App (Independent Contractor)
November 1, 2025 - February 1, 2026Designed an end-to-end concept for a mobile-first financial management app focused on behavioral habit formation; conducted user research (surveys and interviews), synthesized insights into personas and journey maps; scoped MVP using RICE prioritization to focus on activation: financial health scoring and goal-based saving; designed onboarding flow emphasizing trust-building and time-to-value under 5 minutes.
UI/UX Designer at Aurora Luxe
September 1, 2025 - November 1, 2025Designed storytelling-driven luxury e-commerce experience (desktop-first); improved product hierarchy and conversion clarity through refined IA and checkout flow simplification; conducted usability validation before final prototype handoff.
Web Auditor and SEO Content Writer at Menoplus (Malaysia)
February 1, 2025 - June 1, 2025Conducted a UX and SEO audit of a Shopify-based website; identified friction points in user flow and proposed structural improvements; delivered actionable UX recommendations aligned with conversion and retention goals; wrote weekly SEO-based articles and blogs on its official website and LinkedIn; performed Shopify-based site updates; collaborated with international stakeholders.
Social Media Manager at CVGEN GmbH
January 1, 2025 - January 1, 2025Designed social media material; honed design skills through Adobe Photoshop and Canva.
Founder / Website Designer at Virtually by Indah
August 1, 2024 - PresentCreated a personal website to promote services using UX concepts and certain SEO techniques; revamped the site in August 2025 to improve performance and clarity.
Ads Quality Rater at Welocalize, USA
April 1, 2026 - PresentEvaluate ad relevance and search result quality based on user intent, usability, and content guidelines; aligned with AI output assessment workflows.
Product Designer at Nestify App (Personal Project)
November 1, 2025 - February 1, 2026Designed end-to-end mobile-first financial management app concept; conducted user research; created personas and journey maps; scoped MVP via RICE; built onboarding under 5 minutes; usability-tested prototype; explored gamification and advanced investment features.
UI/UX Designer at Aurora Luxe (Personal Project)
September 1, 2025 - November 1, 2025Crafted storytelling-driven luxury e-commerce experience (desktop-first); refined IA and simplified checkout to improve product hierarchy and conversions.
Web Designer & Admin at Maxi Pupuk (Part-Time, Family Project)
August 1, 2025 - PresentBuilt a retail agriculture website on WordPress + WooCommerce with SEO-informed information architecture.
Web Auditor & SEO Writer at Menoplus, Malaysia (Remote)
February 1, 2025 - June 1, 2025Conducted a full UX + SEO audit of a Shopify site, identified friction points, and delivered structural improvement recommendations.
Web Designer & Builder at Propolis Pro A Premium, Indonesia (Part-Time)
August 1, 2023 - October 1, 2023Designed and built a retail agriculture website (WordPress + WooCommerce).
Web Designer at Maxi Pupuk (Part-Time, Family Project)
August 1, 2025 - November 1, 2025Designed and built a responsive Figma prototype; full case study in portfolio.
Education
Google UX Design Certification at Coursera
January 1, 2026 - June 22, 2026IBM UX Design Certification at Coursera
January 1, 2026 - June 22, 2026UI/UX Mastery with Figma at Non-Coding Website
January 1, 2022 - December 31, 2022Certification at Coursera
January 1, 2026 - June 22, 2026Certification at Coursera
January 1, 2026 - June 22, 2026Course at UI UX Mastery
January 1, 2022 - June 22, 2026Course at UI UX Mastery
January 1, 2022 - June 22, 2026Course at Ahrefs
January 1, 2025 - June 22, 2026Qualifications
Digital Marketing Fundamentals
January 1, 2022 - October 30, 2025Advanced Online Shop with WooCommerce
January 1, 2022 - October 30, 2025UI/UX Mastery with Figma
January 1, 2022 - October 30, 2025Non Coding Website
January 1, 2022 - October 30, 2025SEO Basic (On-Page)
January 1, 2024 - October 30, 2025SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025SEO Basic (On-Page) & SEO Content Writing Audit
January 1, 2023 - October 30, 2025Digital Marketing Fundamentals
January 1, 2022 - January 1, 2022Advanced Online Shop With WooCommerce
January 1, 2022 - January 1, 2022UI UX Mastery With Figma
January 1, 2022 - January 1, 2022SEO Courses
January 1, 2025 - January 1, 2025Canva Mastery
January 1, 2022 - January 1, 2022UI UX Mastery With Figma
January 1, 2022 - February 17, 2026Non-Coding Website
January 1, 2022 - February 17, 2026Advanced Online Shop With WooCommerce
January 1, 2022 - February 17, 2026Ahrefs SEO Courses
January 1, 2025 - February 17, 2026UI UX Mastery with Figma
January 1, 2022 - April 21, 2026Non-Coding Website
January 1, 2022 - April 21, 2026Advanced Online Shop with WooCommerce
January 1, 2022 - April 21, 2026Ahrefs’ SEO Courses
January 1, 2025 - April 21, 2026Advanced Online Shop with WooCommerce
January 1, 2022 - December 31, 2022Ahrefs’ SEO Courses
January 1, 2025 - December 31, 2025Google UX Design Certification
January 1, 2026 - June 22, 2026IBM UX Design Certification
January 1, 2026 - June 22, 2026UI/UX Mastery with Figma
January 1, 2022 - December 31, 2022Advanced Online Shop with WooCommerce
January 1, 2022 - December 31, 2022Ahrefs’ SEO Courses
January 1, 2025 - December 31, 2025Google UX Design Certification
January 1, 2026 - June 22, 2026IBM UX Design Certification
January 1, 2026 - June 22, 2026UI UX Mastery with Figma (Non-Coding Website)
January 1, 2022 - June 22, 2026Advanced Online Shop with WooCommerce
January 1, 2022 - June 22, 2026Ahrefs SEO Courses
January 1, 2025 - June 22, 2026Industry Experience
Education, Agriculture & Mining, Healthcare, Financial Services, Software & Internet, Retail, Media & Entertainment, Professional Services
Nestify is a mobile-first app to help Indonesia’s younger generations (Millennials and Generation Z) manage their monthly finances. This is a subscription-based app that allows users to choose the most suitable plan according to their current financial condition and goals.
I designed this app primarily to help users overcome their financial habits. However, I also added additional investment features in the advanced plan for those who are financially stable and secure.
For further information, you can see this case study on my Behance:
or on my website: https://virtuallybyindah.com
“Maxi Pupuk” is a liquid organic fertilizer distributor in Indonesia looking to develop an official website. The primary purpose of this project was to deliver integrated communication, education, service, and sales through a single channel: an official website.
In this project, I developed a content strategy based on an SEO approach to enable search engines to quickly index the website, while also enhancing the user experience (UX) to minimize a high bounce rate and increase conversion rates.
See the detailed project on my Behance:
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