Hi, I am Indah, a “Digital Experience Architect” who combines UX design with SEO approaches to help businesses meet their objectives while also satisfying users throughout their visit to the official website. While I am not a full-stack developer, I specialize in building and optimizing websites using WordPress and Elementor with a strong foundation in UX, SEO, and content strategy. I focus on creating user-friendly, conversion-oriented websites that require minimal coding, and I collaborate with developers when custom functionality is necessary. With skill sets in SEO and writing, in-depth system analysis, and the fundamentals of HTML, CSS, and JavaScript, along with a strong understanding of website and digital needs, I encouraged myself to become a freelancer who specializes in the combination of SEO and UX, which is currently in high demand. My method is “Clarity-Centered Architecture™,” with a unique approach to bridging UX clarity with SEO visibility. From accounting (my formal educational background) to digital experience (what I am currently pursuing), I’m leveraging analytical thinking, structure, and SEO-driven design to create websites that are not only beautiful but also purposeful.…

Indah Rahmawati

Hi, I am Indah, a “Digital Experience Architect” who combines UX design with SEO approaches to help businesses meet their objectives while also satisfying users throughout their visit to the official website. While I am not a full-stack developer, I specialize in building and optimizing websites using WordPress and Elementor with a strong foundation in UX, SEO, and content strategy. I focus on creating user-friendly, conversion-oriented websites that require minimal coding, and I collaborate with developers when custom functionality is necessary. With skill sets in SEO and writing, in-depth system analysis, and the fundamentals of HTML, CSS, and JavaScript, along with a strong understanding of website and digital needs, I encouraged myself to become a freelancer who specializes in the combination of SEO and UX, which is currently in high demand. My method is “Clarity-Centered Architecture™,” with a unique approach to bridging UX clarity with SEO visibility. From accounting (my formal educational background) to digital experience (what I am currently pursuing), I’m leveraging analytical thinking, structure, and SEO-driven design to create websites that are not only beautiful but also purposeful.…

Available to hire

Hi, I am Indah, a “Digital Experience Architect” who combines UX design with SEO approaches to help businesses meet their objectives while also satisfying users throughout their visit to the official website.

While I am not a full-stack developer, I specialize in building and optimizing websites using WordPress and Elementor with a strong foundation in UX, SEO, and content strategy. I focus on creating user-friendly, conversion-oriented websites that require minimal coding, and I collaborate with developers when custom functionality is necessary.

With skill sets in SEO and writing, in-depth system analysis, and the fundamentals of HTML, CSS, and JavaScript, along with a strong understanding of website and digital needs, I encouraged myself to become a freelancer who specializes in the combination of SEO and UX, which is currently in high demand.

My method is “Clarity-Centered Architecture™,” with a unique approach to bridging UX clarity with SEO visibility.

From accounting (my formal educational background) to digital experience (what I am currently pursuing), I’m leveraging analytical thinking, structure, and SEO-driven design to create websites that are not only beautiful but also purposeful.

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Skills

Experience Level

Figma
Expert
Web Design
Expert
SEO
Expert
Elementor
Expert
WordPress
Expert
Screaming Frog
Intermediate
Adobe Photoshop
Intermediate
CSS
Beginner
HTML5
Beginner
JavaScript
Beginner

Language

Indonesian
Fluent
English
Advanced

Work Experience

Website Designer, Builder, and Admin
August 1, 2025 - October 30, 2025
Crafted UX/UI designs with an SEO-based approach; built the initial website and ongoing enhancements as part of a part-time project.
SEO Content Writer at Menoplus (Malaysia)
June 30, 2025 - June 30, 2025
Wrote weekly SEO-based articles and blogs on the official website and LinkedIn.
Website Designer & Developer at Propolis Pro A Premium
October 31, 2023 - October 31, 2023
Developed a website offering services using an SEO-UX approach.
Web Designer & Developer at Propolis Pro A Premium
October 1, 2023 - October 1, 2023
Developed a website for selling an herbal product based on the design I created.
Website Designer, Builder, and Administrator at MaxiPupuk
August 1, 2025 - November 4, 2025
Crafted initial UX/UI website and ongoing site development using an SEO-based approach.
Website Designer at Self-Employed / Indah Rahmawati
August 1, 2024 - November 4, 2025
Built and revamped personal website to showcase services using an SEO-UX approach.

Education

Add your educational history here.

Qualifications

Digital Marketing Fundamentals
January 1, 2022 - October 30, 2025
Advanced Online Shop with WooCommerce
January 1, 2022 - October 30, 2025
UI/UX Mastery with Figma
January 1, 2022 - October 30, 2025
Non Coding Website
January 1, 2022 - October 30, 2025
SEO Basic (On-Page)
January 1, 2024 - October 30, 2025
SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025
SEO Courses (Ahrefs)
January 1, 2025 - October 30, 2025
SEO Basic (On-Page) & SEO Content Writing Audit
January 1, 2023 - October 30, 2025
Digital Marketing Fundamentals
January 1, 2022 - January 1, 2022
Advanced Online Shop With WooCommerce
January 1, 2022 - January 1, 2022
UI UX Mastery With Figma
January 1, 2022 - January 1, 2022
SEO Courses
January 1, 2025 - January 1, 2025
Canva Mastery
January 1, 2022 - January 1, 2022

Industry Experience

Professional Services, Education, Agriculture & Mining, Healthcare
    paper Maxi Pupuk

    “Maxi Pupuk” is a liquid organic fertilizer distributor in Indonesia looking to develop an official website. The primary purpose of this project was to deliver integrated communication, education, service, and sales through a single channel: an official website.

    In this project, I developed a content strategy based on an SEO approach to enable search engines to quickly index the website, while also enhancing the user experience (UX) to minimize a high bounce rate and increase conversion rates. I also design the interfaces and mockups and implement them into the real pages on the website (development is in progress with WordPress Elementor Pro and WooCommerce).

    See the detailed project on my Behance:

    paper AuroraLuxe
    AuroraLuxe is a luxury jewelry brand that blends timeless elegance with a modern digital experience. Inspired by the depth of Harry Winston's story, the emotional elegance of Cartier, the refined simplicity of Tiffany & Co., and the approachability of Swarovski, AuroraLuxe aims to create a luxury brand presence in the digital world that feels exclusive, emotional, deeply personal, and easy to navigate. The project focused on designing a sophisticated e-commerce website experience that primarily guides users in discovering luxury jewelry as a symbol of success, personal identity, and prestige, as well as a profitable investment item. It also provides a personalized gifting experience and a seamless purchasing interaction. See the detailed project on my Behance: https://www.behance.net/gallery/237257933/AuroraLuxe…