India Ayles
I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands.
About
I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands.
I am the co-founder of SIGLA, a cross-border e-commerce jewellery brand operating between London and Milan. I lead brand positioning, marketing strategy and day-to-day operations, from campaign planning and content direction to supplier coordination, production timelines and delivery. My role focuses on turning creative ideas into clear, commercially effective outcomes.
Alongside running my own business, I work freelance in marketing and communications for independent brands. I support brand strategy, campaigns, content, copywriting and e-commerce activity, often working closely with founders and small teams who need both strategic thinking and hands-on execution.
Before moving into brand and business building, I worked in costume design for international film productions. This background trained me in managing complex production workflows, tight schedules and cross-functional teams, and continues to shape the way I approach marketing and operations today.
I am currently open to part-time or fractional roles in marketing, brand or business operations.
- 9 years' experience
- Joined January 2026
Skills· 25
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Professional Services
- Other
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Work experience· 10 roles
Co-founded cross-border e-commerce jewellery (SIGLA) and bag (POCCA) brands operating between London and Milan. Built core business infrastructure, supplier networks and production pipelines from the ground up. Led end-to-end operations and delivery, coordinating product development, manufacturing, pricing and production schedules. Own brand positioning and marketing including campaign strategy, content direction for website, Instagram and Pinterest. Drove sales strategy, product launch planning and customer experience, ensuring alignment between creative vision and commercial performance.
Led end-to-end product development for the SS25 collection, managing concept development, sampling, supplier coordination, and production timelines between the UK and Spain. Planned and executed the brand’s digital marketing activity, producing content and campaigns across newsletters, Instagram, Pinterest, and Meta ads, aligned with seasonal launches and product drops. Directed visual storytelling and content output, including product imagery, short-form video and campaign assets in line with the brand’s aesthetic. Led the brand’s e-commerce presence on Shopify, overseeing site structure, product copy, basic SEO optimisation.
Led end-to-end product development for the SS25 collection, managing concept development, sampling, supplier coordination, and production timelines between the UK and Spain. Planned and executed the brand’s digital marketing activity, producing content and campaigns across newsletters, Instagram, Pinterest, and Meta ads, aligned with seasonal launches and product drops. Directed visual storytelling and content output, including product imagery, short-form video and campaign assets in line with the brand’s aesthetic. Led the brand’s e-commerce presence on Shopify, overseeing site structure, product copy, basic SEO optimisation.
Education
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