I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands.
I am the co-founder of SIGLA, a cross-border e-commerce jewellery brand operating between London and Milan. I lead brand positioning, marketing strategy and day-to-day operations, from campaign planning and content direction to supplier coordination, production timelines and delivery. My role focuses on turning creative ideas into clear, commercially effective outcomes.
Alongside running my own business, I work freelance in marketing and communications for independent brands. I support brand strategy, campaigns, content, copywriting and e-commerce activity, often working closely with founders and small teams who need both strategic thinking and hands-on execution.
Before moving into brand and business building, I worked in costume design for international film productions. This background trained me in managing complex production workflows, tight schedules and cross-functional teams, and continues to shape the way I approach marketing and operations today.
I am currently open to part-time or fractional roles in marketing, brand or business operations.
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