I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands. I am the co-founder of SIGLA, a cross-border e-commerce jewellery brand operating between London and Milan. I lead brand positioning, marketing strategy and day-to-day operations, from campaign planning and content direction to supplier coordination, production timelines and delivery. My role focuses on turning creative ideas into clear, commercially effective outcomes. Alongside running my own business, I work freelance in marketing and communications for independent brands. I support brand strategy, campaigns, content, copywriting and e-commerce activity, often working closely with founders and small teams who need both strategic thinking and hands-on execution. Before moving into brand and business building, I worked in costume design for international film productions. This background trained me in managing complex production workflows, tight schedules and cross-functional teams, and continues to shape the way I approach marketing and operations today. I am currently open to part-time or fractional roles in marketing, brand or business operations.

India Ayles

I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands. I am the co-founder of SIGLA, a cross-border e-commerce jewellery brand operating between London and Milan. I lead brand positioning, marketing strategy and day-to-day operations, from campaign planning and content direction to supplier coordination, production timelines and delivery. My role focuses on turning creative ideas into clear, commercially effective outcomes. Alongside running my own business, I work freelance in marketing and communications for independent brands. I support brand strategy, campaigns, content, copywriting and e-commerce activity, often working closely with founders and small teams who need both strategic thinking and hands-on execution. Before moving into brand and business building, I worked in costume design for international film productions. This background trained me in managing complex production workflows, tight schedules and cross-functional teams, and continues to shape the way I approach marketing and operations today. I am currently open to part-time or fractional roles in marketing, brand or business operations.

Available to hire

I am a founder and marketing and operations professional working across fashion, jewellery and culture-led brands.

I am the co-founder of SIGLA, a cross-border e-commerce jewellery brand operating between London and Milan. I lead brand positioning, marketing strategy and day-to-day operations, from campaign planning and content direction to supplier coordination, production timelines and delivery. My role focuses on turning creative ideas into clear, commercially effective outcomes.

Alongside running my own business, I work freelance in marketing and communications for independent brands. I support brand strategy, campaigns, content, copywriting and e-commerce activity, often working closely with founders and small teams who need both strategic thinking and hands-on execution.

Before moving into brand and business building, I worked in costume design for international film productions. This background trained me in managing complex production workflows, tight schedules and cross-functional teams, and continues to shape the way I approach marketing and operations today.

I am currently open to part-time or fractional roles in marketing, brand or business operations.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent

Work Experience

Co-founder at SIGLA STUDIO & POCCA STUDIO
November 25, 2025 - Present
Co-founded cross-border e-commerce jewellery (SIGLA) and bag (POCCA) brands operating between London and Milan. Built core business infrastructure, supplier networks and production pipelines from the ground up. Led end-to-end operations and delivery, coordinating product development, manufacturing, pricing and production schedules. Own brand positioning and marketing including campaign strategy, content direction for website, Instagram and Pinterest. Drove sales strategy, product launch planning and customer experience, ensuring alignment between creative vision and commercial performance.
Head of Marketing at Sandra Alexandra
November 1, 2024 - November 1, 2025
Led end-to-end product development for the SS25 collection, managing concept development, sampling, supplier coordination, and production timelines between the UK and Spain. Planned and executed the brand’s digital marketing activity, producing content and campaigns across newsletters, Instagram, Pinterest, and Meta ads, aligned with seasonal launches and product drops. Directed visual storytelling and content output, including product imagery, short-form video and campaign assets in line with the brand’s aesthetic. Led the brand’s e-commerce presence on Shopify, overseeing site structure, product copy, basic SEO optimisation.
Head of Marketing (Freelance) at Sandra Alexandra
November 1, 2024 - Present
Led end-to-end product development for the SS25 collection, managing concept development, sampling, supplier coordination, and production timelines between the UK and Spain. Planned and executed the brand’s digital marketing activity, producing content and campaigns across newsletters, Instagram, Pinterest, and Meta ads, aligned with seasonal launches and product drops. Directed visual storytelling and content output, including product imagery, short-form video and campaign assets in line with the brand’s aesthetic. Led the brand’s e-commerce presence on Shopify, overseeing site structure, product copy, basic SEO optimisation.
Assistant Costume Designer at MARVEL STUDIOS
January 1, 2024 - Present
Delivered presentations to senior executives (Kevin Feige, Matt Shakman), translating departments’ costume vision. Managed production workflows for a 100+ person department. Acting coordinator between creative and technical teams, ensuring alignment between garment manufacturing, budget and schedule.
Assistant Costume Designer (Fantastic Four) at Marvel Studios
January 1, 2024 - December 31, 2024
Delivered presentations to senior executives (Kevin Feige, Matt Shakman), translating departments’ costume vision. Managed production workflows for a 100+ person department. Acting coordinator between creative and technical teams, ensuring alignment between garment manufacturing, budget and schedule.
Intern at Museum of the City of New York
September 1, 2018 - October 31, 2018
Catalogued historic garments and assisted with exhibition installation.
Production/Costume Assistant at Selected International Films
January 1, 2018 - January 1, 2024
Supported design, research, script breakdown and production delivery across large-scale international film productions. Contributed to costume manufacturing coordination, fittings, and liaison with global vendors and workrooms. Produced visual research, mood boards and presentation materials to support creative and production decision-making.
Costume Designer / Production Support (Selected International Films) at Paramount Pictures / Searchlight Pictures / Warner Bros. / DC / Hera Pictures / Film4 / BFI
January 1, 2018 - December 31, 2024
Supported design, research, script breakdown and production delivery across large-scale international film productions. Contributed to costume manufacturing coordination, fittings, and liaison with global vendors and workrooms. Produced visual research, mood boards and presentation materials to support creative and production decision-making.
PR Assistant at Zetteler
September 1, 2017 - June 30, 2018
Press releases, newsletters (Mailchimp), and social media strategy.
Intern at Pace Gallery Beijing
June 1, 2015 - September 30, 2015
Supported exhibitions and delivered English-speaking gallery tours.

Education

BA (Hons) History of Art at University of Cambridge
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other