I’ve spent the last 6+ years working remotely for startups and small brands, and honestly — I wouldn’t have it any other way. There’s something about being close to the founder, understanding what they’re actually trying to build, and caring about the outcome that brings out my best work.
My background is in content, copywriting, and social media — SEO, email, content strategy, campaigns — but what I really specialise in is making marketing feel human. Not polished-corporate human. Actually human, the kind where people read your caption or your email and think these people get it — because there’s a real person behind it who does.
I’m quick on my feet when it comes to content calendars and execution, I stay on top of trends without chasing every shiny thing, and I can adapt fast when priorities shift or something needs to go out same day. I’ve helped founders build brands from the ground up, which means I know how to work with limited resources, move quickly, and make decisions that serve the bigger picture rather than just tick a box.
I work well independently, I communicate without being chased, and I genuinely care whether the work actually moves the needle — not just whether it looks good in a report.
My work spans content strategy, SEO, paid social, email marketing, and multi-channel branding. I enjoy leading cross-functional teams, mentoring teammates, and collaborating closely with founders to push the project forward. I’m driven by learning, experimentation, and making bold ideas come to life through storytelling and strategic innovation.
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