Inès M

Available to hire

UX/UI & Brand Designer | Crafting custom visual identities & websites I help freelancers, brand creators, and small businesses build their unique visual identity and web presence.

About

UX/UI & Brand Designer | Crafting custom visual identities & websites

I help freelancers, brand creators, and small businesses build their unique visual identity and web presence. My approach blends the warmth of custom illustration, the clarity of brand design, and the efficiency of UX/UI to create beautiful, intuitive websites that truly connect with your audience.

I translate your values and ideas into a clean design that feels like you and speaks directly to your clients.

How I can help you:

  • Brand Design & Illustration: Designing logos, selecting typography, and creating custom illustrations or graphic assets to give your brand a memorable personality.
  • Web Design (UX/UI): Crafting seamless, accessible, and high-fidelity website mockups (showcase sites, e-commerce) tailored to your users’ needs on Figma.
  • No-Code Integration: Building and launching your website using modern, intuitive tools (Framer, Webflow) so you can remain 100% autonomous afterward.

🚀 Why work with me?
Coming from both an artistic and digital background, I place a high value on empathy, clear listening, and reliability. Working independently alongside you requires strong self-discipline, sharp organization, and transparent communication at every stage of the project. My goal is to handle the technical complexity so you can focus on what you do best, with total peace of mind.

Have an exciting project to launch or a website that needs a refresh? Let’s grab a coffee (or hops on a call) and chat about it!

  • Joined August 2025

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate
  • RussianBeginner
  • JapaneseBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Other

Projects · 10

Mobile app designed for construction site managers, helps handle delivery notes directly on site. Scanflow turns paperwork into a reliable mobile workflow UX/UI design of a mobile MVP for document scanning on construction sites. Focus on usability and efficiency in high-constraint environments.

  • App Designer
  • Brand Designer
  • UI Designer
  • +1

The artist needed a platform that could both showcase her work and support online sales, while remaining simple to manage on a daily basis. End-to-end design of an e-commerce website for original artworks. Visual identity adaptation and optimization of shopping flows.

  • Brand Designer
  • eCommerce Developer
  • UI Designer
  • +1

Travel planning is often stressful and cognitively demanding, leading users to lose clarity and confidence. NovaNomader was already live, but showed friction at key decision moments. Conducted a UX audit and identified friction points in a travel planning app. Redesigned key flows to improve clarity and user decision-making. Collaborated with the product team on functional evolutions.

  • Product Designer
  • UX Designer
  • UX Writer

Following rigid dietary rules is often a source of stress and guilt, frequently leading to dropouts. The goal was to shift from a list of constraints to a psychological reward system where every small win is visually celebrated. Conceived a sunny and soothing interface. Architected a dual-gauge system (Motivation vs. Weight) and an emotional dashboard for frictionless daily tracking.

  • App Designer
  • UI Designer
  • UX Designer

UX/UI design of a digital platform (website + quiz) and structuring key user journeys. Creation of a Design System and improving accessibility for legal content. Collaboration with stakeholders on product strategy and UX decisions.

  • Brand Designer
  • UI Designer
  • UX Designer
  • +1

This project explores cover design for a personal development journal. Through several visual variations, I experimented with color palettes, composition, and typographic hierarchy to convey ideas of resilience, progress, and inner growth. The different declinations allowed me to test how a single concept can adapt across moods while maintaining a coherent visual identity. graphicdesigner branding illustrator designer

  • Book Cover Designer
  • Graphic Designer
  • Illustrator

Design of a book cover for a Muay Thaï training journal. Illustration and graphic design graphicdesigner illustrator

  • Book Cover Designer
  • Book Illustrator
  • Graphic Designer
  • +1

Editorial & Illustration Design A series of three book covers imagined for a youth collection about energy, curiosity, and adventure. Each cover explores a different color universe and composition, yet the series keeps a strong, cohesive identity — distinct volumes, one unified style. On every illustration, a small star shines near the characters’ eyes — a subtle symbol of what drives youth: their spark, boldness, and that electric energy that pushes them to chase what sets their world ablaze. This project blends illustration, graphic design, and visual storytelling to create bold, lively covers that speak to young readers.

  • Book Cover Designer
  • Book Illustrator
  • Graphic Designer
  • +1

Creation of a complete design system for a restaurant application offering digital menus and meal browsing. The system includes components, color palettes, typography, and iconography designed for clarity and scalability. It also features smart tagging (spicy, vegetarian, hot, cold, and best seller) to enhance navigation and user experience. The goal was to build a cohesive and accessible interface that balances aesthetic appeal with functional consistency across the app. graphicdesigner UXdesign designsystem

  • Designer
  • UI Designer
  • UX Designer

This project explores the evolution of a musical genre through population movements, social contexts, and major historical events—rather than following a classic chronological approach.Through iconic figures like Bessie Smith, Louis Armstrong, and Bob Marley, we trace the impact of cultural encounters and migration on the transformation of musical styles. The aim is to offer an inclusive, geographically grounded narrative of music—accessible and engaging, far from traditional academic formats. graphicdesigner

  • Graphic Designer

Work experience

UX/UI designer and graphic designer · Space CityNov 2024 – Sep 2025 · 11 mos

Worked on user experience and visual design for digital products, creating wireframes, mockups, and branding assets for clients in a fast-paced environment.

UX/UI designer & graphic designer · Freelance - client : artist, Myriam CittanovaAug 2024 – Oct 2024 · 3 mos

Contributed to the promotion of artists through the inventory of artworks, creation of portfolios, catalogues, and business cards, as well as the development of an online store. Participated in the organization of exhibitions and openings, ensuring visual consistency and effective presentation of the artists’ work. A project blending visual communication, editorial design, and cultural content management.

Internship Ad production · Myriam CittanovaNov 2022 – Sep 2025 · 2 yrs 11 mos

Supported the ad production workflow, coordinating assets, ensuring briefs were met, and assisting in creative execution for campaigns.

Education

Professional Bachelor’s Degree in Design · University of Reims2020 – 2023
Bachelor’s Degree in Cultural and Artistic Professions · Catholic University of Lille2020 – 2023
Introduction to UX design · Georgia Institute of Technology (Coursera)2024
UX Design · Georgia Institute of Technology (Coursera)2024 – 2025

Certifications and awards

Professional certificate in UX/UI Design - Google2024 – 2025
Introduction to UX design certificate2024
UX Design certificate2024 – 2025

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