Inês Oliveira

Developing and executing social media strategies resulting in over 40% follower growth (20K+ new followers). Planning and optimizing multi-channel marketing campaigns to enhance brand visibility. Building and maintaining marketing dashboards to track KPIs, identify target audiences, and trends, leading to a 25% increase in conversions. Managing email and social media campaigns with A/B testing to improve open and click-through rates. Leading SEO initiatives that increased organic traffic by 40%. Conducting market research and mapping strategic events to generate quality leads and growth opportunities. Performing competitor analysis to improve industry positioning and outreach. Analyzing CRM metrics to assess and optimize sales and marketing performance while streamlining processes.

Supported Marketing & Communications team with goals-aligned marketing initiatives. Managed social media accounts and content across LinkedIn and Instagram. Helped execute digital marketing campaigns, corporate communications, and created visual content. Set up analytics tracking to gain insights into user behavior and campaign effectiveness. Contributed to SEO optimization by conducting keyword research, optimizing blog posts and website content, and applying on-page SEO best practices to improve search rankings.

Managed social media content and supported corporate communications. Created media kits, handled press releases, and supported PR strategy. Collaborated cross-functionally to ensure timely content delivery and brand consistency.